.@alecmcnayr: Brands are often focused on giant tentpole moments — like the Super Bowl or holidays — but there are other less obvious moments that may mean even more to your fans. Find out what those are and be smart about joining in. #BISummit
Our own Mukta Chowdhary shares why authenticity, trust & unity are driving the creator’s journey to authentic digital creativity. https://t.co/4ebIBHoHTc
Bravo Twitter! 👏 @Dbrisco: “I applaud Twitter for being as aggressive as they have, and I hope other social networks continue to follow suit.” https://t.co/NtsWMk4bt7
.@alecmcnayr: Find something your customers love that isn’t you. And say it for them in a language that speaks to their genes. @Brand_Innovator #BISummit
.@ash_kaplan: In order to stand out, it's important that we tell original or unique stories - which speaks to diversity. Going back to the same well is boring. We need to continue to evolve. #VidConUS#whoruntheworld
.@ladywiener: Safety & audience authenticity are black & white for us. Partners look to us as sherpas. We know the space best & ensure brands authentically leverage the emotional connections creators have with fans to drive impact. #VidConUS
.@LenaWaithe: "We have to be able to see ourselves, but not just see ourselves, because during the times of the minstrel shows, black people were seeing a version of themselves. We have to go beyond 'I want to see myself'" https://t.co/I4AJQCGQrZ
Join us today at the Entertainment Stage @Cannes_Lions with @ATTHelloLab Val Vargas, @LenaWaithe , @CasteIIanos and Fullscreen’s Maureen Polo to learn how to make marketing moments become movements.
https://t.co/5mibQO32bb
Heading to @VidCon? Check out our VP of Strategic Brand Partnerships @LadyWiener as she gets honest about the future of online video in this #VidConUS SuperSession. https://t.co/U7nTLtK2mC
Excited to share @fullscreenbrand good news! Hear more from the Cannes Lions Entertainment Stage this Thursday. Common, Lena Waithe Join AT&T Hello Lab’s Filmmaker-Mentoring Program in Second Year https://t.co/GILpfD8aTP via @variety