Scott@Sophus3

Automotive consumer behaviour analyst and digital engagement specialist

[Scott@Sophus3 @GairnsScott]

Norway leads the world of EV adoption. Our new @Sophus3 #EVIndex analyses and scores each of the European ‘Big 5’ countries on how far along the ‘Road to Zero’ they really are and compares to the Norwegians. How does your country rank? https://t.co/SF1OIYWCyI

[Scott@Sophus3 @GairnsScott]

We've launched the @Sophus3 EVIndex: the first analysis of the EU's car markets' readiness for electrification. A #EVIndex rating out of 100 where 100 means the consumer can consider an EV on a level playing field with a petrol or diesel (ICE) car. UK @ 27 means a long way to go!

[Scott@Sophus3 @GairnsScott]

I had an interesting chat with @joeholding @DrivingEVs @DennisUK yesterday about our new #S3EVIndex that paints a full picture around the challenges of #ev adoption
https://t.co/Xq7RoR5FdK

[Scott@Sophus3 @GairnsScott]

Until now, charging an EV on UK public chargers has been like needing a different debit card for every shops you go to, resulting in much confusion.
It’s great news to hear that the UK is now catching up with other countries for charger interoperability https://t.co/StJLV8xNzA

[Scott@Sophus3 @GairnsScott]

Having used sticks to reduce the number of polluting vehicles in central #London the @MayorofLondon & @TfL now need to make sure the £51m it's generated will support central London electrification & e-mobility services at a much faster rate than currently https://t.co/dIOrL2VEY5

[Scott@Sophus3 @GairnsScott]

Our analysis of customer behaviour on car brands’ websites shows a desire to go electric but a reticence to commit based on consumer confusion over charging & ownership. To overcome these challenges @Groupe_Renault are offering more smaller, affordable EVs https://t.co/ySz7v9DHI9

[Scott@Sophus3 @GairnsScott]

The #Frankfurt Motor Show sparked an electric revolution. Virtually all the OEMs are showcasing their latest EVs. We’ve identified a surge in consumer online interest in EVs in recent months, but this influx of product should turn the dial even further https://t.co/h144i71lE3

[Scott@Sophus3 @GairnsScott]

There are now more public EV charging locations than petrol stations in the UK: 9300 Vs 8400 - figures from the @EnergyInstitute & @Zap_Map. Great news for the thousands of digital car shoppers that @Sophus3 research identified as ready to take the plunge
https://t.co/ZJwNdQ6JKI

[Scott@Sophus3 @GairnsScott]

Nick Rufford’s @ST_Driving article 11th Aug “An inconvenient truth about EVs” highlights the frustration & confusion owners have found with the UK’s charging infrastructure. We discussed this at our annual summit in Feb & it remains a hurdle to EV adoption https://t.co/ZJwNdPP8m8

[Scott@Sophus3 @GairnsScott]

@AMchatter & @CarGurus report that half of car buyers choose a used dealer from online ratings before paying a visit. @Sophus3 tracked 1.3bn unique car buyer journeys last year, so we know how customers shop & where their brand loyalties lie. https://t.co/6f6hFXFm9d

[Scott@Sophus3 @GairnsScott]

We welcome today’s @SMMT announcement that battery EV registrations almost tripled to take record 1.4% monthly market share in the UK. The EV sector is growing, but supply is not delivering quickly enough to support the demand the demand that we have seen https://t.co/ZJwNdPP8m8

[Scott@Sophus3 @GairnsScott]

@MercedesBenz has said that 25% of its new car sales will be completed online by 2025. We track over 1bn unique car buyer journeys online each year & have seen a trend towards shopping 'out-of-hours' when tech such as LiveChat will help drive sales:
https://t.co/aDxkjGocjk

[Scott@Sophus3 @GairnsScott]

In 2021 carmakers forecast to bring 92 fully EV models & 118 plug-in hybrid models to market. @Sophus3 support nearly all car brands in Europe helping them develop more effective online experiences for car buyers & help consumers understand EV ownership https://t.co/7KocT4GDyr

[Scott@Sophus3 @GairnsScott]

It’s no surprise to see @thetimes reports 2nd hand EV's are 2X as expensive as ICE equivalents. @Sophus3 analysis shows growing interest in, & untapped demand for new EVs across Euro markets. With availability not = to demand 2nd hand values are driven up https://t.co/G5roLMPhBq

[Scott@Sophus3 @GairnsScott]

#FridayFact @Sophus3 cover all online car-buyer behaviour across the big 5 EU markets. France is a battle of two EV brands: @Groupe_Renault v @Tesla as the Zoe leads the charge. Our data shows it costs 205% more to convert EV than ICE buyers!
https://t.co/nLe8jsA4RJ

[Scott@Sophus3 @GairnsScott]

Interesting news that the UK may be the first country in the world to introduce mandatory EV charging points for new-build homes. @Sophus3 research shows huge untapped demand from consumers for EVs so this could massively help the adoption & sector growth https://t.co/8YvWBE1Pzc

[Scott@Sophus3 @GairnsScott]

The SMMT’s half year results show the need for car brands to engage more across digital sales platforms such as @Sophus3 LiveChat – which has been seen to increase visits to dealerships by x10 by and sales by x16. Read the full article: https://t.co/A3OZf9FaSu

[Scott@Sophus3 @GairnsScott]

The announcement of the #Electric @Jaguar XJ and @Mini Rocketman is great news, but our @Sophus3 research shows the industry needs many more EVs to address the untapped demand for EVs. Find out more: https://t.co/BWbsSsMZcJ

[Scott@Sophus3 @GairnsScott]

2/2: As @Sophus3's detailed research shows there is a growing interest in the EV market and we expect sales to increase as automotive manufacturers adopt technologies such as LiveChat and extend the service into peak browsing time, 9pm.

[Scott@Sophus3 @GairnsScott]

1/2: SMMT's half year numbers make for mixed reading; battery electric car registrations are up 61.7%, however, this is not enough to offset the continuing decline of diesel, which fell for the 27th month in a row (-20.5%)...