Sophus3

Founded in 2001, we are experts in Web Analytics specialising in the Automotive, Travel and Banking verticals.

[Sophus3 @Sophus3]

Our final look of 2019 at our new #S3EVIndex reminds that Norway is streets ahead of the UK in preparedness for electrification. We've had a great response from the industry to what we believe is the first quarterly analysis of 3 key EV adoption factors: https://t.co/9SZjNyIOeE

[Sophus3 @Sophus3]

Great FT piece by @Petercampbell1 drawing attention to the challenges that the Sophus3 #S3EVIndex reports on. How to align EV availability, consumer demand, infrastructure and legislation. The #S3EVIndex analyses EV preparedness in the major EU markets. https://t.co/ZLWtsTyjb2

[Sophus3 @Sophus3]

EU considers tightening emissions rules https://t.co/81buomvx66 via @AutoNewsEurope. Our new #S3EVIndex provides clear direction as to how each major car market in the EU can build a better EV market.

[Sophus3 @Sophus3]

According to our research, our #S3EVIndex shows that of the European ‘Big 5’ markets, Italy has the most work to do in terms of being ready for the consumer to consider an EV on a level playing field with internal combustion engine (ICE) cars. Parity would be a score of 100!

[Tom Sharpe @Sharpe_Tom]

An ‘#EV Index’ study compiled by @Sophus3 has aimed to determine how the #UK can be better placed to drive the widespread adoption of #AFVs. In comparison with #Norway, #Goverment incentives appear to be key... @AMchatter https://t.co/ZDQFR5N3bk

[Sophus3 @Sophus3]

Sophus3 #EVIndex shows that German interest in EVs is relatively healthy, but charging infrastructure is holding EV adoption back. For the EV Index we evaluated each of Europe’s ‘Big 5’ for readiness to switch from ICE cars to EVs. See full details here: https://t.co/1uYEmL4tRh

[Sophus3 @Sophus3]

Electric car UK: consumer interest jumps 126% https://t.co/kEEjK7ftBS via @@DrivingEVs

[Sophus3 @Sophus3]

The car dealership in your pocket. Our data shows smartphones continue to grow as most popular device for customers to browse for cars. On the train, grabbing a coffee...even sitting on the loo; brands can reach their audience any time, any place. https://t.co/yL1U3cplP1

[Sophus3 @Sophus3]

Our data shows less than 5% of people landing on a test drive booking page actually book one. Functions like live video chat can bridge the gap, offering time-starved customers an online tour of the car, and a conversation with sales team.

@AMchatter

https://t.co/KLhtqn8wUH

[Sophus3 @Sophus3]

We applaud the move to offer low income and disabled Londoners a ULEZ scrappage scheme. Our analysis shows incentives could help sell EVs, and we are in the throes of offering regular, in-depth analysis of the EV market. All will be revealed soon.
https://t.co/oEe6PLEZBC

[Sophus3 @Sophus3]

Great news coming out of Sunderland; production has started on the B-SUV Nissan Juke. Our data shows that SUVs were by far the most popular segment in terms of online interest from consumers in 2017 and 2018, will 2019's data show the same trend?

[Sophus3 @Sophus3]

Introducing electrification for a car brand is hard. Starting from scratch even harder. It says something when a company like Dyson fails. Key is knowing how buyers behave online. We work across all car brands’ websites to inform clients of patterns and trends to help sell cars.

[Sophus3 @Sophus3]

Unlike brands like VW, Peugeot isn’t making separate EVs, instead opting to electrify existing cars, like the 208. Our data shows interest in EVs is high, but sales are far lower. Could Peugeot’s strategy nudge their customers over the line and into an EV?https://t.co/Bdgea7DnE3

[Sophus3 @Sophus3]

Until now, charging an EV on UK public chargers has been like needing a different debit card for every shops you go to, resulting in much confusion.
It’s great news to hear that the UK is now catching up with other countries for charger interoperability https://t.co/x7bDtdEO2E

[Sophus3 @Sophus3]

Having used sticks to reduce the number of polluting vehicles in central #London the @MayorofLondon & @TfL now need to make sure the £51m it's generated will support central London electrification & e-mobility services at a much faster rate than currently https://t.co/WNpYx2TplN

[Sophus3 @Sophus3]

Our analysis of customer behaviour on car brands’ websites shows a desire to go electric but a reticence to commit based on consumer confusion over charging & ownership. To overcome these challenges @Groupe_Renault are offering more smaller, affordable EVs https://t.co/avrexFeYEe

[Sophus3 @Sophus3]

The #Frankfurt Motor Show sparked an electric revolution. Virtually all the OEMs are showcasing their latest EVs. We’ve identified a surge in consumer online interest in EVs in recent months, but this influx of product should turn the dial even further https://t.co/rNYcA1Mujf

[Sophus3 @Sophus3]

There are now more public EV charging locations than petrol stations in the UK: 9,300 Vs 8,400 - figures from the @EnergyInstitute & @Zap_Map. Great news for the thousands of digital car shoppers that our research identified as ready to take the plunge:
https://t.co/bwqsI8UNwQ

[Sophus3 @Sophus3]

Nick Rufford’s @ST_Driving article 11th Aug “An inconvenient truth about EVs” highlights the frustration & confusion owners have found with the UK’s charging infrastructure. We discussed this at our annual summit in Feb & it remains a hurdle to EV adoption https://t.co/bwqsI9cooo

[Sophus3 @Sophus3]

@AMchatter & @CarGurus report that half of car buyers choose a used dealer from online ratings before paying a visit. We tracked 1.3bn unique car buyer journeys last year, so we know how customers shop & where their brand loyalties lie. https://t.co/Tpj7BbN0Fu