Geoff Kennedy

SEO & Digital Marketing Consultant.

SEO, farming, food, whisky, gastronomy and general ramblings.

From the hills, fond of roaming.

[Lily Ray 😏 @lilyraynyc]

Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript.

This includes Claude.

[Yordan Dimitrov @search_yordan]

If your customers are searching on TikTok, YouTube or ChatGPT… are you ready? 🍵

Take the 25-question quiz from #ReflectDigital and get your search readiness score: https://t.co/cl5ytYt4ch

[Tim Ferriss @tferriss]

"People want to make it a debate. Do you believe in AI or is it a bubble?" — @bgurley

[Geoff Kennedy @GeoffKennedy]

@suganthan @Karl_Morley_ The best curries don't come with a name

[Geoff Kennedy @GeoffKennedy]

@dergal Weirdly, I'm writing very similar recommendations today!

[Andrea Volpini @cyberandy]

AI overreliance.

[Geoff Kennedy @GeoffKennedy]

@suganthan Yep. They have vroooommmms too.

[Geoff Kennedy @GeoffKennedy]

More great work from Evri. Apparently their driver fell down a dark hole today 🤷‍♂️

[Mark Rofe @iamrofe]

I'm working on a story about how much the average creator actually earns on OnlyFans.

Looking to speak to anyone who is/has been a creator on OnlyFans who'd be happy to share their experience (bonus if they can share how much or little they earn too). #journorequest #prrequest

[Suganthan Mohanadasan @suganthan]

I know a lot of SEOs and tools are catching up to and trying to 'reinvent' SEO topical authority as a 'new thing' in the wake of AI search because they were sleeping on this all these years.

We've built @keywordinsights about 5 years ago to solve this exact problem.

[Ryan Jones 🚀 @RyanJonesSEO]

New page designs can often directly improve SEO performance!

Here's a real example from an SEOTesting client. 👇

They ran a split test, rolling out a new design to a set of pages.

The outcome?

📈 The redesigned pages consistently outperformed the old ones organically.

📈 The uplift wasn't just short-term; it held steady well after the launch date!

Why this matters:

Too often, we think of design purely in terms of UX and CRO. But design changes can also send strong signals to both users and search engines:

➡️ Better structure --> clearer relevance.
➡️ Improved layouts --> stronger engagement.
➡️ Cleaner pages --> Higher click-through and retention.

The key:

Don't just publish and hope. Test it. Measure it. Scale it.

#SEO #SEOTesting

[Brodie Clark @brodieseo]

Psst... quite possibly SEO play of the year here, given Google is now ranking ChatGPT extremely high.

Traffic skyrocketed recently, directed at Custom GPTs. Ranking high for "logo creator", "cover letter generator", "math solver" etc.

Massive opportunity to rank a Custom GPT 👀

[Geoff Kennedy @GeoffKennedy]

@DeepakNesss Using separate sitemaps won't help SEO directly. But it can help you monitor and diagnose any issues, especially within GSC.

[Geoff Kennedy @GeoffKennedy]

@iamrofe In an odd kind of way, I sort of like how this shows it's not just the UK that has these people 😂

[Geoff Kennedy @GeoffKennedy]

@carlhendy It's got to be the most impractical serving option ever devised

[Geoff Kennedy @GeoffKennedy]

@JoeBangles11 Chug! Chug! Chug!

[FarmingUK @FarmingUK]

Who agrees with this? 🙋‍♂️

[Geoff Kennedy @GeoffKennedy]

@iamrofe The headlines write themselves...

"3 month Old Baby Due to Travel to 216 Countries!"

"Shocking Father Says He Will Drag Baby to 216 Countries!"

[Geoff Kennedy @GeoffKennedy]

@iamrofe Agreed

[Geoff Kennedy @GeoffKennedy]

@danbarker @iamrofe I'll maybe give it a couple of years yet. I don't want to get ahead of myself!