Gerald Murphy

Search and lover of all things digital @Similarweb Fell into the world of SEO after studying Information Retrieval.

🇪🇺🏳️‍🌈☘️

[Gerald Murphy @GeraldSearch]

AIO is rolling out more in UK

Context of pros *and* cons doesn’t exist during initial phase…

[Gerald Murphy @GeraldSearch]

Seeing these slip ups more

UK search for 'Pepper Spray' shows US information appearing for something that's illegal to have in the UK...

[Gerald Murphy @GeraldSearch]

Search AI Overviews require login information for user authentication because

- enables user activity tracking
- log data analysis
- access control
- compliance adherence
- incident response
- maintaining accurate records

[brightonSEO @brightonseo]

April's video bundle goes up in price soon. Want to try before you buy?

We've dropped a Magnificent 7 of them onto YouTube, free to watch.

With Anna Moragli, Fiona McGovern, James Wirth, @GeraldSearch, @willcritchlow, @richgeorge and Elliot Haines.

https://t.co/kAsE9bZoj4

[Brodie Clark @brodieseo]

There's been an overwhelming amount of negative feedback for Google's AI Overviews in the US. Users are even installing this Chrome extension to hide them from showing (beyond the SEO community). Unable to opt out otherwise.

h/t @lilyraynyc @ravavyr https://t.co/IRjBUoxJn1

[OpenAI @OpenAI]

We’re partnering with Reddit to bring its content to ChatGPT and new products: https://t.co/xHgBZ8ptOE

[Gerry White SEO geek @dergal]

Cheeky feature in the @Similarweb marketing - thanks @GeraldSearch & Adelle! Great to meet you last night and exciting future

[Gerald Murphy @GeraldSearch]

@WritingPrivacy Thanks for coming. Say hi at the booth

[brightonSEO @brightonseo]

Joining the same #brightonSEO session as Diane will be @GeraldSearch of SimilarWeb.

Gerald's talk will be on the topic of Search Engine Omnipresence: Why SEOs need to look beyond Google

https://t.co/3xMCJEBRtr

[Brodie Clark @brodieseo]

Received an impression spike in Google Search Console with barely any clicks? 🤔

There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.

Here's 6 SERP features that can cause a big uptick in impression (with low clicks) 🧵👇

[Gerald Murphy @GeraldSearch]

@mikeryanretail You are a great person to know for #ppcChat. Thank you makes sense about granularity. Is there ever times when competitors (e.g. due to low spend) are purposely missed out?

[Gerald Murphy @GeraldSearch]

@anton_shulke @bhartzer @Similarweb @bhartzer just checking, have you sent your email address over to the Similarweb account?

[Gerald Murphy @GeraldSearch]

Really cool TikTok report from Similarweb <> Statista

https://t.co/8KEJUNyf0g

[Similarweb @Similarweb]

TikTok's advertising revenue is projected to reach $54 billion by 2027. With the recent launch of the TikTok Shop in the US in September, we are witnessing the emergence of a player that no ecommerce professional can afford to overlook.

One industry that seamlessly integrates with the TikTok experience, particularly through influencers testing products during live streams, is Beauty & Personal Care. Online shop owners specializing in these items may want to focus on catering to the growing markets in Asia and the Pacific.

In anticipation of this weekend's Black Friday and Cyber Monday, we've collaborated with @StatistaCharts to provide a report packed with valuable insights about how TikTok is reshaping the face of the beauty industry.

Check it out: https://t.co/B3K23DNuw2

[Brodie Clark @brodieseo]

SERP Feature Update: the 'Short Videos' grid that appears on mobile (featuring social media videos) has now decreased in Search. Going from showing for ~6% of queries down to ~2%. I guess Google decided it wasn't as useful as they thought🤔

[Gerald Murphy @GeraldSearch]

SEO Tip: Use Google Bard to get confirmation of official SERP Feature release dates

[Gerald Murphy @GeraldSearch]

What makes us click?

Searchers express informational needs incrementally so perform more clicks as their needs become clearer

Searchers click fresh documents that are not included in the results of previous query

Three main biases are: Position, attention and novelty

[Gerald Murphy @GeraldSearch]

Biggest issues for Large Language Models:

Hallucination
Misinformation
Copyright
Institutionalising bias
Interpretability
Over reliance
Wrong application

[Gerald Murphy @GeraldSearch]

Irish university to offer degree in Influencing:

https://t.co/l1noVzRRel

[Gerald Murphy @GeraldSearch]

Really nice stuff from @RyanMews @Merkle

Just stumbled upon a really good log (with lots of citations) of Google's latest algorithm updates
https://t.co/d6ktaBoLAF