Senso

The trusted context layer for AI agents. Connecting enterprise knowledge with frontier intelligence across discovery, decisions and transactions.

[Senso @GoSenso]

Excited to build what comes next with @ZetaGlobal.

The opportunity: connect frontier models and personal agents with trusted enterprise context, turning AI discovery into decisions, action and measurable business impact.

Thank you @dsteinberg10000 and Team Zeta. Let’s build. 🚀

[David A Steinberg @dsteinberg10000]

Today, @ZetaGlobal announced that is has agreed to acquire @GoSenso, an AI engineering company, that will bring exceptional talent and deeper connectivity to the frontier models and personal agents shaping how customers discover brands.

As models become increasingly ubiquitous, the advantage is in the infrastructure that turns AI into business impact. Senso helps power our Generative Engine Optimization (GEO) offering, giving brands insight into how they appear in AI answers.

A very busy week here at Zeta. Stay tuned for our 4 major announcements at Zeta Live. $zeta
LG 🚀🚀🚀

Read more here: https://t.co/H3k7Hx8dWv

[Saroop Bharwani @saroopbharwani]

“The answer is eating the funnel.”

When your next customer isn’t human, the journey changes.

Watch my @nrthtechCA keynote on the agentic web and our objective at @ZetaGlobal : connect verified enterprise context to outcomes across personal agents.

GEO/AEO is going from share of voice to share of wallet 🧵👇

[David A Steinberg @dsteinberg10000]

Great conversation with the @CNBCFastMoney team today.

We discussed how quickly the enterprise AI market is developing and why the Intelligent AI Infrastructure we’re building at @ZetaGlobal creates a much larger opportunity for the company. $zeta
LG 🚀🚀🚀

In case you missed it live, watch here: https://t.co/pPWKpStE6O

[Sheetal Jaitly @SheetalJaitly]

Congrats our portfolio company @GoSenso
They started in the early days of our studio and were built for this AI boom!!!
Proud of @saroopbharwani and the entire team!!!!!

[Senso @GoSenso]

@SheetalJaitly @saroopbharwani Thanks, brother! The @TribalScale studio in the early days was a game changer for us.

[Senso @GoSenso]

What does an AI agent need before you trust it to spend real money?

That’s what hundreds of builders explored at the Agentic Commerce Hackathon.

159 projects shipped. 25+ built with Senso.

We broke down the winners and what they got right ↓
https://t.co/FhuCu20uWc

[Senso @GoSenso]

AI agents can reason. Now they can pay. But they still need trusted context before they act.

Read how we're approaching Discovery & Trust at the Agentic Commerce Hackathon, then claim your $100 in Senso credits.

https://t.co/BqHSvBkdj5

[Saroop Bharwani @saroopbharwani]

Your support bot, your website, and your sales team give three different answers. AI agents are now broadcasting that inconsistency at scale.

@karpathy just built a personal wiki using LLMs to solve this for himself. Called it "a hacky collection of scripts." Said there's room for an incredible new product.

We built it — for organizations. It's called Context OS.

When your agent gets it wrong, do you even know which source it pulled from?

[Senso @GoSenso]

Try out Context OS. $100 free credits to build your self-healing knowledge base inspired for organizations and teams, inspired by @karpathy

[Saroop Bharwani @saroopbharwani]

Your support bot, your website, and your sales team give three different answers. AI agents are now broadcasting that inconsistency at scale.

@karpathy just built a personal wiki using LLMs to solve this for himself. Called it "a hacky collection of scripts." Said there's room for an incredible new product.

We built it — for organizations. It's called Context OS.

When your agent gets it wrong, do you even know which source it pulled from?

[Senso @GoSenso]

@startupideaspod The unlock isn't just AI tools, it's having one source of truth all your agents share. Fragmented knowledge breaks the leverage. The companies compounding fastest have a knowledge base that's always current.

[Senso @GoSenso]

@levie Exactly what we built Senso around. Organizational truth can't live in model weights — it's too access-controlled, too dynamic. The context layer has to be structured, governed, and always current.

[Saroop Bharwani @saroopbharwani]

https://t.co/j9D9R7pGNy

[Senso @GoSenso]

AI is not just learning from your website.

85% of brand mentions in AI answers come from external domains.

That’s the layer Citeables was built for.
Request an invite: https://t.co/BAxujkVSyC

#AIVisibility #AgenticWeb #Citeables #LLM #Chatgpt #Claude #Anthropic #AISEO #GEO

[Senso @GoSenso]

Discovery has moved beyond your website.

AI systems shape what buyers learn about you by pulling context from across the web, not just your homepage.

So we built dedicated offsite domains. Read the launch: https://t.co/rrURBrSgKb

#AI #GEO #AISEO #AEO #SEO #LLM #AIDiscovery

[Senso @GoSenso]

Discovery is expanding beyond your website.

When people ask AI to compare products, explain policies, or recommend solutions, it pulls context from across the internet, not just your homepage.

That’s why offsite domains matter.
https://t.co/YevkEBUnDU

#AIVisibility #AISearch

[Senso @GoSenso]

Two audiences now use the web: people + AI systems. People browse your site. AI pulls context across the internet to answer.

That’s why Senso launched offsite domains: structured, governed context where AI already looks.

Explore: https://t.co/bDkJyCTdHU

#GEO #LLMVisibility

[Senso @GoSenso]

Websites were built for humans. Agents don’t browse, they retrieve + execute.

Offsite pages are agent-ready destinations: human-readable, machine-structured for clear context, accurate citations, predictable actions.

https://t.co/fQvAiAQCo1

[Senso @GoSenso]

Autonomous Agents Hackathon (SF) Feb 27

9:30a–7:30p $47K+ prizes
Not a demo day, teams ship working agents in 1 day.

Apply: https://t.co/Mxr3fxFr2e

#AutonomousAgents #AIHackathon #SF #AgenticAI #Senso #hackathon

[Senso @GoSenso]

Agents (Claude Code, Codex) web-search nonstop.

If your content isn’t structured, they infer. That’s where hallucinations + citation drift start.

GEO was only step one. Now it’s agent-first content.
https://t.co/LmdqU5JPNc #AgenticAI #LLM

[Senso @GoSenso]

Most agent stacks audit the output, not the chain.

One bad retrieval early compounds downstream.

Observability is step-level visibility tied to brand ground truth, not public noise.

Senso is building that layer. #AIObservability