GoogleDisplayNetwork

Google Display & Video -- Get the latest in industry news, data and trends in display and video advertising

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Reasons to believe in #programmatic #TV: Buyers and sellers can transact around impressions or views instead of shows http://t.co/mbbGvHlzJW

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Reasons to believe in #programmatic #TV. Faster performance metrics to optimize a campaign while it is in flight http://t.co/mbbGvHlzJW

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Reasons to believe in #programmatic #TV. It's the most promising approach to managing cross-screen campaigns http://t.co/mbbGvHlzJW

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Reasons to believe in #programmatic #TV. Advertisers can use more granular audience data than the traditional GRP http://t.co/mbbGvHlzJW

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We dispel the hype about #programmatic #TV and discuss the promise for programmers, distributors and advertisers http://t.co/mbbGvHlzJW

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The potential of #programmatic #TV for brand advertisers: Automated buying http://t.co/mbbGvHlzJW

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The potential of #programmatic #TV for brand #advertisers: Data-driven targeting http://t.co/mbbGvHlzJW

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The potential of #programmatic #TV for brand #advertisers: Real-time optimization http://t.co/mbbGvHlzJW

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The potential of #programmatic #TV for brand #advertisers: Unified campaign management http://t.co/mbbGvHlzJW

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Don't miss Sean Downey's keynote at @AdExchanger Programmatic I/O on what viewer choice and #programmatic have to do with each other. #video

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The potential of #programmatic #TV for brand #advertisers: Cross-screen measurement http://t.co/mbbGvHlzJW

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Part 3 asks, "Why try to change the way that billions of dollars of #TV #ads are bought and sold each year?" http://t.co/mbbGvHlzJW

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Check our our new Evolution of #TV whitepaper on the promise of Programmatic TV and come see us at #NABShow on Apr 13 http://t.co/mbbGvHlzJW

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In the third whitepaper of our Evolution of TV series we dispel the hype and unpack the potential of #programmaticTV http://t.co/mbbGvHlzJW

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Everyone is talking about it, but what is Programmatic TV? Google explores the concepts promise in a new whitepaper: http://t.co/mbbGvHlzJW

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Fixing our industries #viewability challenge from Google's @NealMohan. You can't count what you haven't measured http://t.co/t3amFInAy1

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Evolution of TV, Part 1, summarizes the 7 dynamics transforming TV for advertisers, programmers & distributors http://t.co/iFXGEhvLg9

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In part 2 of our Evolution of TV series we explore how advertisers can reach fragmented audiences as TV moves online http://t.co/AQNB1k4cON

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@GoogleWDesigner Open up HTML5 formats from the #richmediagallery directly in Google Web Designer. http://t.co/BWREgL47ZV

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5 learnings for how to design across screens. #richmediagallery http://t.co/z3PgprmVzZ