Grace Rupp

University of South Carolina Retail Management major RETL 369 section 3, Fall 24 I love traveling

[Grace Rupp @GraceRupp123]

I believe to target the buyer persona I am looking for Louis Vuitton should focus more on advertising the durability and quality of their merchandise. The average consumer is looking to find why they should buy their luxury items, not who is modeling for them. @RetailPro369

[Grace Rupp @GraceRupp123]

After browsing Louis Vuitton’s page none of their posts seem to target the specific buyer persona I am looking for, women looking for items of quality and status over price. Their posts focus more on the photograph of the product and who is modeling it.

[Grace Rupp @GraceRupp123]

The hashtag was used on social media, encouraging people to share photos with their personalized Coke bottles. The campaign significantly increased sales and brand engagement since people were motivated to purchase bottles with their names or friend’s names. @RetailPro369

[Grace Rupp @GraceRupp123]

The #ShareACoke campaign was a very popular and successful campaign done by Coca Cola. The campaign involved replacing the iconic Coca-Cola logo on bottles and cans with popular names, encouraging people to find and share a Coke with friends or family whose names were featured.

[Grace Rupp @GraceRupp123]

This is a great example of how brands can utilize AI into their marketing strategies!

[Dyllon Jelinek @dyllon_jelinek]

The new AI feature on their website allows customers to list specific features they are looking for in a product, upload pictures of their skin, and recommend products accordingly. Sephora and Ulta have similar features on their websites.

[Grace Rupp @GraceRupp123]

@dyllon_jelinek I think this is a great example of a brand being more inclusive and interactive with their consumers as well!

[Grace Rupp @GraceRupp123]

I agree that Wendy’s humorous ads is an effect social media content strategy for their brand!

[Katherine Taylor @KatherineT42017]

Wendy's is a great example of a brand that uses humor as a social media content strategy. They are famous for their funny tweets that relate to current memes and Gen Z humor. This is a great example of one of their funny posts!

[Grace Rupp @GraceRupp123]

@KatherineT42017 I agree that Wendy’s content is funny!

[Grace Rupp @GraceRupp123]

This promotion was successful because it tapped into universal human emotions focusing on happiness and positivity. The campaign also encouraged user-generated content and participation from their community to connect their happy memories to their brand. @RetailPro369

[Grace Rupp @GraceRupp123]

When discussing how to create great content for an audience Coca-Cola is a great example. Through their “Choose Happiness” promotion they connected their consumers and built a sense of community through encouraging consumers to share happy and close to the heart memories.

[Grace Rupp @GraceRupp123]

@RetailPro369 For the fenty beauty ad I believe the target persona is for people who are looking for quick, easy, and reliable make up that is easy to travel with.

[Grace Rupp @GraceRupp123]

This proves the brand wants all individuals interested in their brand to experience their merchandise, and they are spreading the message that their brand is made for everyone, not just those who can afford it @RetailPro369

[Grace Rupp @GraceRupp123]

This post from lululemon grabbed my attention because they’re giving consumers an opportunity to swap their dupes for a real pair of their leggings. I believe this proves the brands ability to emphasize inclusivity amongst those who may not be able to afford their leggings.

[lululemon @lululemon]

Dupe legging wearers, this is a judgement free zone.
Raise your hand if you’d trade them in for a pair of Aligns 👋🏾👋🏻👋🏿👋🏼👋🏽

[Grace Rupp @GraceRupp123]

These ads are meant to trigger emotion, driving consumers to feel bad for the animals stuck in shelters during the holidays, prompting people to go and adopt. @RetailPro369

[Grace Rupp @GraceRupp123]

When discussing emotional advertising, I thought of the commercials made by animal rescues, especially around the holidays. these commercials often include pictures and videos of cold and distressed animals stuck in cages, usually with sad sounding music in the background.

[Grace Rupp @GraceRupp123]

I agree that SKIMS has set a great example of how brands should exhibit inclusivity and how they can reach all types of audiences!

[Angela Russo @AngelaRusso369]

SKIMS have run advertisements that include people of all ethnicities, races, shapes, sizes, and even disabilities. They truly are a brand that stand on bringing women together and creating a community amongst their buyers. @RetailPro369

[Grace Rupp @GraceRupp123]

@AngelaRusso369 @RetailPro369 I agree that SKIMS has set a great example of how brands should exhibit inclusivity and how they can reach all types of audiences!

[Grace Rupp @GraceRupp123]

I agree that it is crucial brands incorporate buyer persona into their marketing strategies to ensure they can reach a broader audience based off the consumers they can already reach.

[Arjun Srivastava @ArjunSriva12]

Buyer persona is important for many reasons. It is crucial from a marketing aspect and helps generate a better ROI.

[Grace Rupp @GraceRupp123]

@ArjunSriva12 I agree that buyer persona is a crucial marketing tactic!

[Grace Rupp @GraceRupp123]

Duolingo creates user segments based on their in-app behavior and achievements; therefore encouraging users to keep using their site to gain as many rewards as they can. For those who miss lessons they send out motivational reminders to prevent app abandonment. @RetailPro369

[Grace Rupp @GraceRupp123]

When discussing behavioral segmentation a brand that sticks out to me is Duolingo. The brand acknowledges it is harder to keep users engaged since learning a language is a task people often lose their drive to complete and need more motivation to study.