Arjun Srivastava

University of South Carolina
Retail Management
RETL 369 Section 3, Fall 2024
Interest: tennis

[Arjun Srivastava @ArjunSriva12]

This post would resonate well with people who value technology. The age demographic range for people using AI to search for TV and Movies would most likely be a younger demographic. This is because they are more familiar with how to use AI technology. @RetailPro369

[Amazon @amazon]

Planning a movie night this weekend?

Stop the endless scroll by letting our #AI search feature on @amazonfiretv help you find the perfect flick.

Did you love Fallout on @PrimeVideo? Itching for more video game content? Just ask "Alexa, show me movies based on video games."

More details ⬇️

[Arjun Srivastava @ArjunSriva12]

l. @RetailPro369

[Arjun Srivastava @ArjunSriva12]

I thought it was very interesting to se how some companies are unaware of how hashtags actually work. The rules regarding hashtags are strict and limited, therefore companies sometimes cannot fit their brand into a hashtag. Following the hashtag rules/respecting them is beneficia

[Arjun Srivastava @ArjunSriva12]

Social media is for sure crucial for businesses.

[Grace McDonnell @GraceMcDon76237]

Social media is crucial in today’s world for businesses to keep their audience engaged. By sharing relatable and engaging content, businesses can generate leads and build relationships with their audience.

[Arjun Srivastava @ArjunSriva12]

@GraceMcDon76237 I totally agree, they can also increase their brand exposure, and partner with influencers and other companies.

[Arjun Srivastava @ArjunSriva12]

80/20 rule essential for brands

[Rory Paris @RoryParis514]

Based on the info that we have discussed throughout the following lectures, I found the 80/20 rule was extremely fascinating and is a rule that many brands need to follow. This rule explains that 20% of a brands content should be direct for promotions, while 80% audience interest

[Arjun Srivastava @ArjunSriva12]

@RoryParis514 The 80/20 rule is really interesting. I agree that brands need to follow this technique and your example of Nike is great.

[Arjun Srivastava @ArjunSriva12]

s. @RetailPro369

[Arjun Srivastava @ArjunSriva12]

Social media provides numerous benefits to many different brands' marketing. Companies that consistently engage with their social medias can tap into benefits, whether that's increased brand exposure, partnerships, etc. When these brands participate in the SMART technique it help

[Arjun Srivastava @ArjunSriva12]

@RetailPro369 The target buyer for this is a make up consumer. Probably one that values convenience and this advertisement shows that it does not take long to apply.

[Arjun Srivastava @ArjunSriva12]

@RetailPro369 I like this post a lot because it shows that Adidas, a sporting wear company, is involved with and sometimes partners with notorious athletes like Olympians. As a relatively brand loyal Adidas consumer it is nice to see these kinds of partnerships for my preference.

[adidas @adidas]

9.79, @LylesNoah the fastest man in the world putting on a 100m show.

#Paris2024 #YouGotThis

[Arjun Srivastava @ArjunSriva12]

. It proves cost-efficient and lucrative when marketing their products online in new innovative ways. @RetailPro369

[Arjun Srivastava @ArjunSriva12]

It is very interesting to see how the Metaverse will effect different companies in the future. As technology develops, more people will have access to virtual reality technology, like metaverse. Companies have already developed significant marketing ventures in this virtual field

[Arjun Srivastava @ArjunSriva12]

Cognitive maps can help small and large businesses.

[Chris Seguin @ChrisSeguinn]

I never imagined the cognative mapping theory would have close resemblance with bigger brands across different people. It really shows how companies brand themselves and shows that it can lead to success and widespread positivity when they do that.

[Arjun Srivastava @ArjunSriva12]

@ChrisSeguinn Creating cognitive maps can help all kinds of retail businesses. You are right, it can lead to widespread positivity.

[Arjun Srivastava @ArjunSriva12]

Purchasing patterns are interesting.

[Claudia Dalterio @claudiadalter]

How well do you comprehend the purchasing patterns of customers, and how are you utilizing this knowledge to enhance your future retail approach? Acknowledging the preference of customers for customized recommendations might result in heightened loyalty and greater sales.

[Arjun Srivastava @ArjunSriva12]

@claudiadalter Purchasing patterns and presences, like you said, might result in higher levels of loyalty and greater sales. They also describe the buyer persona from a marketing aspect.

[Arjun Srivastava @ArjunSriva12]

Buyer persona is important for many reasons. It is crucial from a marketing aspect and helps generate a better ROI.

[Arjun Srivastava @ArjunSriva12]

@RetailPro369 The part of the lecture focused on "buyer persona" is what I found most interesting. It encompasses broad aspects about buyer habits, including: demographics, pain points, values, research habits, priorities, identifying factors, and psychographic characteristics.

[Arjun Srivastava @ArjunSriva12]

to their products in their mind is very important data. I wonder how many businesses are actively researching about mental mappings and their effects.

[Arjun Srivastava @ArjunSriva12]

@RetailPro369
A very cool takeaway I learned from lecture 3 involved the consumer decision model. This showed the different steps consumers make when purchasing. I also found the cognitive mental mapping to be very interesting. For businesses, seeing what consumers are relating