Chris Seguin

University of South Carolina
RETL-369-002
Fall 2024

It is lonely at the top and it is tough to get up there, but man is it worth it.

[Chris Seguin @ChrisSeguinn]

This post resonates with my buyer persona because it is advertising the different people that use HOKA's products. They show the different settings that HOKA can be used in. @RetailPro369

[HOKA @hoka]

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[Chris Seguin @ChrisSeguinn]

@RetailPro369

[Chris Seguin @ChrisSeguinn]

A lot of companies use actionable insights to better their product implementation strategies, as well as figure out how they will take a certain product to market. Its cool to think a lot of companies do this without us even knowing!

[Chris Seguin @ChrisSeguinn]

@claudiadalter good post

[Chris Seguin @ChrisSeguinn]

@christiede93382 @RetailPro369 good post!

[Chris Seguin @ChrisSeguinn]

@teddymolthen3 good post!

[Chris Seguin @ChrisSeguinn]

@RetailPro369

[Chris Seguin @ChrisSeguinn]

despite the amount of young people using social media, I find it surprising how Facebook is still the most used social media platform, and bye a lot! Will that number be passed soon?

[Chris Seguin @ChrisSeguinn]

despite the amount of young people using social media, I find it surprising how Facebook is still the most used social media platform, and bye a lot! Will that number be passed soon?

[Chris Seguin @ChrisSeguinn]

@RetailPro369 Hoka's buyer personal is those working in hospitals as medicare professionals or nurses, who work long hours on their feet. They seemed to target the millennial generation, because it seemed like the median age of the demographic was 20's-30's.

[Chris Seguin @ChrisSeguinn]

@tumitravel @Sonny7 I liked this post because Tumi does a great job of using strong materials to withstand all weather conditions, and showing the versatility of the Tumi Bravo Luggage makes me want to buy one. @RetailPro369

[Chris Seguin @ChrisSeguinn]

I think it is insane that people can now go to school virtually rather than in person. The Metaverse offers so many opportunities to go virtual, including meeting and learning rather than going to an in person class, which I am in more support for @RetailPro369

[Chris Seguin @ChrisSeguinn]

@camdenwheelerr @RetailPro369 I agree, good post!

[Chris Seguin @ChrisSeguinn]

@grubecarson I think PRIZM is very insightful!

[Chris Seguin @ChrisSeguinn]

@alanna_harder I agree, I have noticed that as well!

[Chris Seguin @ChrisSeguinn]

Something I have noticed with LULU Lemon is that they segment their app interface to tailor to the user. When I get on the app, it shows me men's items. And when my sister and friends got on their app, it is different to tailor to their liking. @RetailPro369

[Chris Seguin @ChrisSeguinn]

@RetailPro369

[Chris Seguin @ChrisSeguinn]

I never imagined the cognative mapping theory would have close resemblance with bigger brands across different people. It really shows how companies brand themselves and shows that it can lead to success and widespread positivity when they do that.

[Chris Seguin @ChrisSeguinn]

Was anyone else surprised by this?

[Desiree Amico @desireeamico44]

Whats the difference between tangible and intangible elements? Do we know? Well I do. Tangible elements all include product, price, place, promotion, presentation, personnel.
Intangible: Organization policies dealing with employees and public’s, corporate social responsibility.

[Dyllon Jelinek @dyllon_jelinek]

@RetailPro369
Based on Lecture 2, I found this article about brand loyalty. Chick-fil-A's success can largely be attributed to their brand loyalty, their personalized app being a huge part of that. The app has over 13 million users and benefits like free items, convenient...