The best entrepreneurs don’t try to be great entrepreneurs.
No, they try to contribute great contributions, build great companies, and create great value.
The best brands talk about how their customer’s lives/business/wellness/etc. can be better by using the brand’s service, product, etc.
It seems subtle, but your audience can feel the difference.
It’s the difference between being a visitor to becoming a customer.
In brand messaging, it better to be clear than creative.
A message that can’t be understood is meaningless no matter how poetic it may sound.
#branding