Whitmarsh Consulting Group

Full service marketing agency with a niche in HR. Owner of and sister sites in Talent Acquisition, Benefits, Training, L&D

[Whitmarsh Consulting Group @GroupWhitmarsh]

Most HR software failures don’t happen because the system is bad.
They happen because the selection process is broken.
Too many organizations choose HR vendors based on demos, pricing, or brand recognition—without a structured comparison.
Read more here
https://t.co/6MGe54Xpwu

[Whitmarsh Consulting Group @GroupWhitmarsh]

HR is changing fast.
In 2026, it’s no longer about policies—it’s about driving business performance.
AI, skills-based hiring, and employee experience are leading the shift.

https://t.co/ZBexSrqtrE

[Whitmarsh Consulting Group @GroupWhitmarsh]

Employee Benefits? Welcome to The Benefit Education Collective in partnership with @LYBenefits
To Register https://t.co/BUoY4HaFUC
To Speak https://t.co/zH7QKT9Gz1
#benefits #HR

[Whitmarsh Consulting Group @GroupWhitmarsh]

Employee Benefits? Welcome to The Benefit Education Collective in partnership with @LYBenefits
To Register https://t.co/BUoY4HaFUC
To Speak https://t.co/zH7QKT9Gz1
#benefits #HR

[TalentCulture @TalentCulture]

NEW ON OUR BLOG: "From One HR Leader to Another: How to Survive the 'Great Resignation'" ➡️ https://t.co/BJrQb0zhCT by guest contributor Julie Salomone, Head of Human Resources at @Televerde

#hr #greatresignation #leadership

[Dean Da Costa @Deandacosta]

Number of ‘independent workers’ jumps 34% in 2021: MBO Partners report https://t.co/Azdkh3nKvI

[HR Tech @HRTechConf]

Discover the #HRTechConf Pre-Conference Workshop 'How to Build an Adaptable HR Systems Strategy: A Workshop Focused on Outcomes' with Stacey Harris: #HRTech https://t.co/B9KD4jArSu

[Whitmarsh Consulting Group @GroupWhitmarsh]

Number 5 of 5 reasons Why you should use social media.
5) Head online and search your competitors. Are they out-posting you on social media platforms? Do you see how this can lead prospects into their office, rather than yours?. Read more
https://t.co/85buASzTxq

[Whitmarsh Consulting Group @GroupWhitmarsh]

@olumonate Are you still looking for podcast guests?

[Whitmarsh Consulting Group @GroupWhitmarsh]

Number 4 of 5 reasons Why you should use social media.
4) It offers tools that put your company first, literally. Tools like SEO (Search Engine Optimization) make your company rank higher in social media searches. Read more
https://t.co/85buASii8Q

[Whitmarsh Consulting Group @GroupWhitmarsh]

Number 3 of 5 reasons Why you should use social media.
3) It’s a stage, with an audience waiting to see your vision. Obviously the CEO of a company won’t have time to share his/her impactful ideas with the world. But they need to be shared.
https://t.co/85buASzTxq

[Whitmarsh Consulting Group @GroupWhitmarsh]

Number 2 of 5 reasons Why you should use social media.
2) It offers free information that’s easily accessible. If someone wants to know more about your company, they’ll likely do a Google search before picking up the phone to ask questions.
https://t.co/85buASzTxq

[Whitmarsh Consulting Group @GroupWhitmarsh]

“My customers aren’t on Facebook”. Wanna bet - 5 reasons

1) It’s part of our culture; anybody who’s anybody is on some social media platform. Are you really willing to miss the opportunity to market in the preferred medium of over half the workforce?
https://t.co/85buASzTxq

[Whitmarsh Consulting Group @GroupWhitmarsh]

Social Media Reality

When I ask someone how active their business is on social media, I usually get the same response:
“My customers aren’t on Facebook”.
Once I subdue my chuckle, I mention the 2.8 billion users on Facebook right now. Read the article.

https://t.co/85buASzTxq

[Whitmarsh Consulting Group @GroupWhitmarsh]

So there you have it! From start to finish, your social media and content strategies need to encompass all 4 phases of a buyers cycle. When done well you can keep your budget manageable and make the best use of your social media manager’s time.

https://t.co/zk975YS2Tu

[Whitmarsh Consulting Group @GroupWhitmarsh]

This is the phase that you will pick up your most referrals, references, and if you are a seasoned sales representative, your most prospects. Jeffrey Gitomer has a brilliant way to put this, “Nobody likes to be sold, but everybody likes to buy!
https://t.co/zk975YS2Tu

[Whitmarsh Consulting Group @GroupWhitmarsh]

This second phase helps the algorithm display your content to those who like your pages, or follow your accounts, without having to pay for impressions.
Quick ideas: create quotes, share your blog posts, curate content from other sources…
https://t.co/zk975YS2Tu

[Whitmarsh Consulting Group @GroupWhitmarsh]

Check out the new slide share around the DEI survey.

https://t.co/mDRiLIhX14

[Whitmarsh Consulting Group @GroupWhitmarsh]

Attract, Engage, Delight With Social Media

This is the process of creating content that people will engage with. Engagement may look like sharing a post you create, or linking an image you share, or clicking on articles you write or curate.

https://t.co/zk975YS2Tu

[Whitmarsh Consulting Group @GroupWhitmarsh]

Attract, Engage, Delight With Social Media
1.Attract:
Whether you are starting a new Facebook, Instagram, Twitter, Linked In, YouTube, or TikTok account, you will start out with zero followers
https://t.co/zk975YS2Tu