HFS Research

HFS is a leading global research and analysis firm. Our mission is to help our clients tackle challenges, make bold moves, and bring big ideas to life.

[HFS Research @HFSResearch]

Will we still be talking about tokenomics in a couple of years? 

@pfersht puts the question to @Accenture Chief AI and Data Officer Lan Guan and gets into the bigger issue: moving from the cost of AI to the value it creates. 

Watch the clip, then the full conversation: https://t.co/coOJ7hkyW6  

More conversations to come. #ReinventionInPractice

[HFS Research @HFSResearch]

Hear why David thinks this is an important moment to get the right leaders in the room, learning from each other and challenging how enterprises move forward with AI.

Attendance is selective and seats are limited. Apply to join us in London: https://t.co/VFiKy06A3p

#HFSSummit #EnterpriseAI #AILeadership

[HFS Research @HFSResearch]

@Box's @levie joined @pfersht on From the Horse’s Mouth to discuss why AI’s biggest gains have been in engineering, what needs to change for agents to deliver value across the enterprise, and why systems of record become even more important in an agentic world.

🎧 Listen:
YouTube: https://t.co/kah6ZHaAZl
Apple Podcasts: https://t.co/Oe5JUO9RkG
Spotify: https://t.co/lhPPhVtVoL

@saurabh_hfs, @HFSResearch

#EnterpriseAI #AgenticAI

[HFS Research @HFSResearch]

@KPMG's Steve Chase joins @pfersht on From the Horse’s Mouth podcast to discuss why AI has entered a new acceleration phase, why CEOs must lead the transformation, and why the real opportunity is growth, not just cost savings.

YouTube: https://t.co/5sS0ktu0xf
Apple Podcasts: https://t.co/XzR8SxylQ0
Spotify: https://t.co/jxnUpjk1c5

@saurabh_hfs, @HFSResearch

[HFS Research @HFSResearch]

Missed the live webinar? Watch the replay for the five-step roadmap and why technology may not be the biggest obstacle. The operating model is. 
https://t.co/yeAoWyFl0e

#ServicesAsSoftware #EnterpriseAI #Pharma #Manufacturing

[HFS Research @HFSResearch]

“Eventually, these LLMs are going to be quite dumb.” BMO’s Kristin Milchanowski joins Phil Fersht on From the Horse’s Mouth to discuss why smaller models may win, quantum is closer than we think and human judgment will matter more than ever. 

🎧 Listen and subscribe:
YouTube: https://t.co/E8l1S10gz8
Apple Podcasts: https://t.co/fkEqcWY2eX
Spotify: https://t.co/jRAVulZuWt

[HFS Research @HFSResearch]

Everyone's adopting AI. That's not the story anymore. The story is about who has the guts to cannibalize their own model before someone else does.

@ritesh_idnani, MD and CEO of @firstsource, with @pfersht on the latest episode of From the Horse's Mouth.

YouTube: https://t.co/6uEA4h221L
Apple Podcasts: https://t.co/s80lgpDcW2
Spotify: https://t.co/WdTEUeLLFN

@saurabh_hfs, @RobboPetro, @MadhaviBehl, @firstsource

#BPO #ServicesAsSoftware #EnterpriseAI #UnBPO #FutureOfServices #Leadership #HFSResearch #BeTheDisruptor

[HFS Research @HFSResearch]

𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗲𝗰𝗵. 𝗜𝘁’𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗛𝗥𝗢.

Join @HFSResearch Executive Research Leader Dana Daher alongside leaders from @tcs_na, Cemex, and Anand PAG Inc. for a LinkedIn Live on what the Human-AI Enterprise means for HR.

📅 July 30 | 🕛 12:00 PM ET
Register: https://t.co/WvqjeBQtJE

#CHRO #FutureOfWork #HumanAI #HRLeadership #AI

[HFS Research @HFSResearch]

"Productivity gains aren't AI value. Redeployment is."
That's the line from @Accenture's @Manish_sharma on the latest From the Horse's Mouth podcast with @pfersht.

Most enterprise AI programs look great on paper and deliver nothing to the P&L. About a minute with Manish, below.

Full episode here: https://t.co/NvF73gtvdB
@pfersht, @saurabh_hfs

[HFS Research @HFSResearch]

@Accenture says “reinvention” is the future.
But is this truly transformation, or the same consulting playbook with bigger AI budgets and better special effects?

@HFSResearch asked Accenture’s Manish Sharma directly.

His answer:
If what you build can’t survive without outside help, and your teams can’t own or evolve it independently, you didn’t reinvent the business.
You delivered a project with an expiration date.

Listen to the full podcast ↓
Apple: https://t.co/AwHbFJIlt9
Spotify: https://t.co/fepHUQOMyN
YouTube: https://t.co/ijPzVJxbqJ

[HFS Research @HFSResearch]

Day 2 sessions explored moving beyond pilots, measuring real value, and preparing for Industry 5.0 + Physical AI.

The HFS Hot Tech Showdown brought live pitches from @covasant_tech, @kognitos_inc, @KnowledgeLake, @OrbitShift_AI & @lyzr__ai, with enterprise leaders voting on the most disruptive AI innovations.

The morning closed with @Cognizant CEO @imravikumars and @pfersht on why AI transformation requires structural reinvention, not incremental change.

More Day 2 highlights soon.

[HFS Research @HFSResearch]

Day 1 of the HFS Spring Summit 2026 is complete.
The focus throughout the day was clear: the gap between AI ambition and enterprise reality is closing fast, and leaders can no longer afford to sit on the sidelines.

From @pfersht opening keynote on rebuilding operating models for an AI-first economy to candid conversations on governance, outcomes, token-based economics, and what it takes to scale AI across the enterprise, the discussions pushed far beyond the usual AI talking points.

We also heard from @edels0n on how Gen Z is reshaping attention, trust, and decision-making, adding another important dimension to how leaders think about relevance and communication in a changing market.

Stay tuned for day 2.

[HFS Research @HFSResearch]

@pfersht opened the HFS Spring Summit 2026 with a clear message: the AI conversation has moved past experimentation.

The opening panel, "How to AI: The Leadership Reckoning," didn't hold back; accountability, operating model change, ROI, and where AI ambition meets execution reality.

No hype. Just a candid conversation about what it actually takes to lead through this shift.

#HFSHowToAI #AI #EnterpriseAI #ServicesAsSoftware #AgenticAI

[HFS Research @HFSResearch]

@edels0n just took the stage at the HFS Spring Summit 2026 on one of the biggest challenges facing brands today: connecting with Gen Z.

Attention spans. Trust. The platforms and messages that actually land. Ed broke down what leaders need to rethink as Gen Z's economic power keeps growing.

More insights from the Summit dropping shortly.

#HFSHowToAI #GenZ #Leadership #ConsumerTrends

[HFS Research @HFSResearch]

Proud to have @HFSResearch President @saurabh_hfs speak at @aopshow Catalyst San Francisco alongside leaders shaping the future of procurement.

#AOPCatalyst #Procurement #HFSResearch #EnterpriseAI