Your rebrand is going to fail, because you can't rebrand a company...
Great chat in this weeks Summit Podcast @frejz and @grouphamer
#branding#marketing#podcast#rebranding
https://t.co/2yIaBlATTy
Marketing strategy ≠ tactics
Tactics are inputs. They’ll vary in effectiveness and should evolve as needed.
The strategy is your guiding light. It’s the *why* behind the *what.*
The problem?
Many teams don’t take time to design a strategy. They just start doing shit.
Half of remote workers want to permanently work from home 1-4 days a week. As CEO it makes sense on my end
It doesn't have to be all or nothing. Even if people work remotely 1 day a week, cutting emissions by 20% would reverse decades of pollution buildup
https://t.co/EaB3l1DCqS
COVID-19 is impacting creatives.
How will companies thrive when the creative, change the world team members are not available because they were deemed "redundant" or "unnecessary"?
Remember Apple on the verge of collapse when this ad came out...
https://t.co/tXkXxn4zNZ
Stock of 5 biggest companies
Amazon: record high
Apple: record high
Facebook: record high
Microsoft: record high
Google: 5% below record high
Small businesses this year
22% have closed
Revenue is down 40%
We're seeing a massive wealth transfer from small biz to conglomerates
In the 1980s, the median white family had 13x the wealth of the median black family.
Now it's 41x.
We have a system designed to leave certain people out. I know that makes some people uncomfortable, but it's important to recognize and face head on. Because it's the truth.
The Atlantic is laying off 20% of its staff even though owner Laurene Powell Jobs is worth $25.5 billion.
I get times are tough but I'm a business owner and our revenue is down 50%. I'm not a billionaire. I'm laying off no one.
What's her excuse?
https://t.co/6wY999kwpO