JasonHamsley

Remarkably not spectacular

[JasonHamsley @HamsleyJason]

@enduring_joy Excellent news. I can’t recall where but I’ve read that the majority of plumbers and electricians are Gen X and elder millennials that will look to exit the work force in 10-15 years. We need young blood in the trades. #HiggsPR

[JasonHamsley @HamsleyJason]

Great examples of opportunistic marketing. Some of these actually got a laugh from me. #HiggsPR

[PRWeekUS @PRWeekUS]

Solar eclipse day is finally here! And brands really want to get involved — Who did it best? @SunChips, @BlueMoonBrewCo, @MoonPie, @RaisingCanes or @Wegmans?

Let us know 👇

https://t.co/g5l7kOkNUc

[JasonHamsley @HamsleyJason]

@mel_mcknight I certainly think it will hit home with some people, but I don’t think it moves the needle long term. #HiggsPR

[JasonHamsley @HamsleyJason]

I believe they also pay their staff well, offer incentives like tuition assistance and medical insurance for full time staff. And they must treat their staff well judging by how well staff treats customers. Chick-Fil-A is killing the game. #HiggsPR

[The Wolf of Franchises 🍟 @franchisewolf]

CHICK-FIL-A DOES IT AGAIN 🚨

Their 2023 financial data is hot off the press, with an average revenue of...

$9,374,320 per store

That's a +6.5% increase from last year, and a 39% increase since 2018 🤯🤯

The highest performing store generated $19,094,334 in revenue, while the lowest did $2,742,171.

That means the "worst" Chick-Fil-A generated more revenue than the AVERAGE:

• KFC
• Wendy's
• Burger King
• Taco Bell
• Popeyes

and a longgggg list of other brands.

Notes:

• The above data factors in 2,049 Chick-Fil-A units that have been open + operating for a full year in 2023, *and* aren't a "captive venue unit" i.e. they are not located in a stadium or other captive environments

• Additionally, the average Chick-Fil-A that is located in a mall does $4,496,740 in revenue (based on 188 mall units)

Once again, this brand continues their dominance.

See you in 2025 when they break $10M in avg revenue per store 🫡

[JasonHamsley @HamsleyJason]

@finneyna @mel_mcknight Out of curiosity, are you referencing the price, or their dismissive hand waiving of the price with a “yeah but” statement? The second greatly worries me more than the other personally. #HiggsPR

[JasonHamsley @HamsleyJason]

@enduring_joy Yeah, and I agree private schools are to be expected to be higher. I was more referring to the part where they essentially say “oh ignore the high price, aid is available” I just think with the national student loan debt crisis it’s a bad look. #HiggsPR

[JasonHamsley @HamsleyJason]

This is getting out of hand. So out of touch. #HiggsPR

[The Associated Press @AP]

College will cost up to $95,000 this fall. Schools say it's OK, financial aid can numb sticker shock https://t.co/KeubXSnP0u

[JasonHamsley @HamsleyJason]

@EmilyFStephens I think for me it sort of depends on the influencer’s history. If the influencer is just a media type posting, no influence on me. But if the person in question is a prior expert or at least highly educated in their field and they turn influencer? Sure, I’ll listen. #HiggsPR

[JasonHamsley @HamsleyJason]

YouTube is a huge platform to increase viewership and bring in new listeners. I routinely see them post on Twitter or Instagram and it’s just a clip and a link to YouTube. They are great tools. #HiggsPR

[Nancy Finney @finneyna]

Interesting. I'd love to learn more about how we use social and podcasts together on campaigns - definitely feel like they're isolated in the industry. #socialMedia #HiggsPR #podcasts #audio #visual

[JasonHamsley @HamsleyJason]

They found what?!? #HiggsPR

[The Associated Press @AP]

Harvard says it has removed human skin from the binding of a 19th century book https://t.co/DQvNq4BPAz

[JasonHamsley @HamsleyJason]

Highly recommend Dr Attia’s book “Outlive.” He talks about everything in this thread in detail. #HiggsPR

[Miles | Health Coach for Dads @lifelaunchmiles]

This is Dr. Peter Attia.

He's a world-renown Longevity Doctor.

His message? Increasing your lifespan starts with the habits you adopt TODAY.

Here are 6 science-backed strategies Dr. Attia recommends everyone should be doing to increase their lifespan +20 years:

[JasonHamsley @HamsleyJason]

Congrats. Hope my Crimson Tide can upset UNC tonight too! #HiggsPR

[Haley Higgs @HaleyHiggs]

YESSSSSS!!!! Busting brackets one game at a time!

[JasonHamsley @HamsleyJason]

Imagine being an author and hating on libraries. His overall sales must be abysmal if he’s complaining when someone uses a public library to read his book. Not great PR my dude. #HiggsPR

[(((Jay))) @SouthPhillyJays]

This morning I tweeted about a book that I'd borrowed from the library.

The author responded.

He works for the NYT so this tracks with their whole vibe.

Despite enjoying it I'm not going to finish it.

Because as a writer myself, I say without hesitation libraries rule.

[JasonHamsley @HamsleyJason]

Wait a sec, I’ve seen this movie before…….
#HiggsPR

[JasonHamsley @HamsleyJason]

@eo03582 @PRDaily Awesome mindset to have for sure. #HiggsPR

[JasonHamsley @HamsleyJason]

I’ve only had to use LinkedIn for my graduate class purposes. I can’t think of a quicker way to have me never look at it again. #HiggsPR

[Lindsey Gamble @LindseyGamble_]

🚨NEW 🚨 LinkedIn is testing a new short-form video experience, including a dedicated video ta, similiar to TikTok, Reels, Shorts, etc.

H/T to @AustinNull for the discovery/screen recording

Details here:

https://t.co/HgGSUaJYvq

[JasonHamsley @HamsleyJason]

This is disgusting. Anyone who does this, and is known to be doing this should be booted off whatever platform it takes place on. #HiggsPR

[David Armano @armano]

I just heard the term “nuisance influencers”

It describes “creators” who harass and mistreat people for content views, clout and platform monetization

It’s a good term

[JasonHamsley @HamsleyJason]

Good! When you control the flow of information, you control information itself. Glad to see some heat is being put on these companies that disallows only one source. #HiggsPR

[The Associated Press @AP]

Apple, Google, Meta targeted under new European law to prevent cornering of digital markets https://t.co/VQf8uFKvwS

[JasonHamsley @HamsleyJason]

I’ve always been of the opinion business should stay out of Presidential elections. #HiggsPR

[PR Daily @PRDaily]

Even small comments can make an impact — here’s how you can be ready. https://t.co/1Nh0gkK47L

[JasonHamsley @HamsleyJason]

Accountability? Or a scapegoat? Regardless, I hope quality control improves. #HiggsPR

[The Associated Press @AP]

BREAKING: Boeing CEO Dave Calhoun will step down from the embattled plane maker at the end of the year after a series of mishaps https://t.co/CQWte71U5N