Sean Harrigal

[Sean Harrigal @HarrigalSean]

@j_hilliardd @CopywriterBob Nintendo will always hold a special place in my heart since the Gameboy was my first system (same with a lot of my friends). I'll always remember playing Pokémon Ruby, so I would definitely say Nintendo has a very strong nostalgia impact. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@CopywriterBob 2. Yes I think nostalgia is a viable marketing tactic, people will spend money on items to try and remember the "good times" of their childhood
#ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@CopywriterBob 1. I think Coca-Cola has a really good nostalgia factor too it considering it was essentially "The Soda of America" back in the day.
#ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Michael09069842 @Capitaldemarca @KhabyLame @pepsi I feel like Pepsi targeting a younger audience is a better idea for them. Odds are the older generation knows what they what and have their preferences, so they have to draw in the younger crowd to be repeat buyers. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Capitaldemarca @KhabyLame 3. Personally, no, I would not try the soda. While I do like the ad...I stopped drinking sodas 2 years ago and have no intention of drinking them ever again. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Capitaldemarca @KhabyLame 1. I think it is a pretty good idea to use TikTok famous people because they appeal to suck a learge group of people that its a good exposure mechanic, especially to the younger audience. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Capitaldemarca @KhabyLame 2. I feel like the music industry could use a lot of TikTok stars to promote new items, like speakers, since a lot of the tiktok ads i see all over the place are of people dancing, it would be a good way to endorse them. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Chloeaoconnor @CopywriterBob @TODAYshow https://t.co/6dk0YGb9eo. This is the Netflix Terms of use I have been referring to. Section 4.2 is what I have been referencing. Again I do agree with you that this is on one way corp. greed, but we cant throw all the blame on them. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Chloeaoconnor @CopywriterBob @TODAYshow While I do agree with you about Netflix being well of financially and this is in a sense a ploy of corp. greed, there is one big aspect that causes this to be at some fault of the consumers. That being the Netflix terms and conditions (1/2). #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Chloeaoconnor @CopywriterBob @TODAYshow (3/3) ...Netflix does explicitly state that they you should not be using your account beyond you "personal use". So I would have to Netflix did warn consumers about sharing passwords in the T&C, which everyone is "supposed to read. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@Chloeaoconnor @CopywriterBob @TODAYshow (2/3) In section 4.2 of Netflix's Terms and Service they state that their service is to be used for your Personal & non-commercial use. While there are many personal ways to interpret this (non-commercial use meaning you make no money from using it)... #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@CopywriterBob @TODAYshow 3) I feel like a lot of other streaming services could capitalize on multi media (aka password sharing plans) or password sharing tolerance as a whole. This will likely draw in a lot of customers, specially ones dropping Netflix #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@CopywriterBob @TODAYshow 1) I feel like this is a bit of both ends. Consumers are sharing their passwords to the accounts that they pay for so they can do almost whatever they want with them, but it is costing Netflix money, and the point of almost any business is profit. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@CopywriterBob @TODAYshow 2) Yes, Netflix is most likely to lose subscribers and subsequently profits from those lost. Many people perhaps stop using Netflix and move to a different streaming sight if they are inconvenienced or affected by this change. #ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@grace8535 @Capitaldemarca @KashefMajid @Spotify I think @Spotify doing this is a great way to give these women a way to spread and grow their platform, as someone who listens to a lot of podcast, it has been interesting finding newer ones I never would have before. #LWU482Strat #ICMKTG

[Sean Harrigal @HarrigalSean]

@Capitaldemarca 1. @Steam is doing a really good job at promoting women-led game studios and I think that is a great thing to do, helped me find a new fun game.
2. @annhandley is incredibly successful in the marketing work and anyone should look up to her as a role model.
#LWU482Strat #ICMKTG

[Sean Harrigal @HarrigalSean]

@DerrickMcFadd14 @LaurelAynne People are always scared of something new, especially if they don't know anything about it. So I agree with your statement of keeping consumers informed, as this will allow them to understand and trust AI more. #LWU482Strat #ICMKTG

[Sean Harrigal @HarrigalSean]

@LaurelAynne I feel like the companies should focus on marketing that the machines have are safe to use. Safety is often most peoples concern with anything, so addressing safety measures is a good start. People are often scared of new things.
#ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@zanormity @F_A_R_N_O_U_S_H @WSJ If i saw a product I just bought ended up having a lower price a day or two later, I would be pretty upset cause I feel like I wasted money, so I agree with your statements about decrease consumer satisfaction
#ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@F_A_R_N_O_U_S_H @WSJ 3) Companies that use this type of pricing strategy will have to know their target market enough to understand if they are more or less sensitive to these price changes
#ICMKTG #LWU482Strat

[Sean Harrigal @HarrigalSean]

@F_A_R_N_O_U_S_H @WSJ 1) Customers probably would not like this method because they always want the lowest prices.
2) If prices increase for a product previously bought then customers will probably be upset, but if they go down they will be happy and possibly buy more
#ICMKTG #LWU482Strat