Great to reconnect and get some valuable insight @TVOTshow in San Francisco. As always a terrific line up of panelists thanks to @tswedlow and appreciate our own @NBCUniversal voices being part of the conversation of industry innovation!
#tvotsf#NBC#Television#SanFrancisco
@NBCUniversal’s Lisa Heimann (@HeimannL) is leading a discussion on how consumers are navigating all of the content streaming options w/ @Hulu’s Julie DeTraglia (@JDeTrag), @ViacomCBS’ Colleen Fahey Rush (@ColleenFaheyRush), @CBSi’s Nathalie Bordes & @HBOMax’s Natasha Hritzuk
“It’s not art, it’s data!” - great data visualisation from Lisa Heinmann of @NBCUniversal showing viewing minutes to every show on @netflix in the US #asitv19
Fascinating data from Lisa Heimann of @NBCUniversal about my favorite show, @nbcthegoodplace - SVOD vital to success of the show, driving viewers to linear broadcast #asitv19
@HALcruises BEWARE folks w/ medical/mobility issues. Took mom on 7 day cruise and our accessible balcony room flooded & we had to move for 3 days to low deck interior NON-accessible room. Months later, still can’t get a cent from HAL and mom may never cruise again #hollandamerica
“We live in a world where there are parallel constructs - the value of the content and the value of the ad spot - and we’re focused on making sure there is measurement to support both.” Brian Fuhrer, SVP Product Leadership @Nielsen at @the_ARF#OTTxScience
Our next panel will discuss cross-media measurement for content/ads. We have Lisa Heimann, David Slotwiner, Howard Shimmel, Brian Hughes, Elissa Lee and Kate Sirkin. Who’s getting it right? #CIMMSummit@DanielSlotwiner @HowardShimmel @bhughes_magna@katesirkin