Top Tweets for #AxS2018
Must-Read Essay by @samueljscott!!! Quoting great work by @KNelsonField, @ebiquityglobal and @gaintheory as well as #SevenOne Research published @the_ARF #AxS2018: Which advertising channels are best when all else is equal? https://t.co/yMJ6bLHIdO @thedrum @ScreenforceDE
The white paper of our study "Video impact: The value of mass marketing compared to targeting", presented in June @the_ARF #AxS2018 is now published by @WARCEditors. https://t.co/nlpG170lKN I'll present the study and the findings on Aug 22th in Frankfurt @Horizont #WWG2018
The Neustar OneID platform brings together all the signals -- offline, online, 1st-party, 2nd-party and 3rd-party data -- so you get the intelligence about who you are engaging with. @mvermut @the_ARF #AxS2018 #mrx #socialmedia #measurement #advertising. https://t.co/dd8jwJIE1N
Whatever you do should be connected. Your plan should be built around the outcome you want people to take. @NoahMallin @WavemakerGlobal @the_ARF #AxS2018 #mrx #socialmedia #marketing #advertising. https://t.co/dd8jwJIE1N
Does story drive effectiveness? @peterminnium shares his research at the @the_ARF SOCIAL MEDIAxSCIENCE event in SF. #AxS2018 #mrx #socialmedia #marketing #advertising. https://t.co/dd8jwJIE1N
MT @TVisionInsights: If you think #TV #advertising is going away, think again! ARF ’s AUDIENCExSCIENCE conference shed a bright light on the future of TV advertising. Read our key takeaways from the event. #AxS2018 https://t.co/Sbv2TMJwuc
Connecting with prospects in a personal way is the key to gaining new business -@askRegions doubled incremental #revenue. https://t.co/ZLHnSKNpbn @the_ARF #AxS2018 #marketingroi #ThursdayThoughts
New research from @ncsolutions and @EhrenbergBass at #AxS2018 suggests advertising to consumers who don’t respond wastes media dollars and would be better spent on advertising to those who are influenced. @the_ARF
"I know that retargeting sucks, I built the first cookie-targeting ad server. I'm sorry!"-@davemorgannyc #AxS2018
A panel debate on targeting... “Think about the person receiving the message. Targeting delivers relevance.” @davemorgannyc #AxS2018 @the_ARF @ARFYoungPros
Coming up, Leslie Wood, our Chief Research Officer & @EhrenbergBass are presenting new research today @the_ARF. "Building Brands: Heavy Buyers or Non-Buyers--the Debate Goes On." #AxS2018
the @truthinitiative is launching an anti-opioid campaign - following the success of saving over 1 MILLION LIVES with thier tobacco outreach. Inspiring talk at #AxS2018 on how they're focused on targeting & activation @GfK @Acxiom. Together we can make a difference
...from an #engagement perspective, emotional payoff and storytelling can be difficult w/ #6secondads; larger brands & creative consistency facilitate recall w/ 6s ads #AxS2018
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