Marc Vermut

Guide marketers in implementing and adopting marketing intelligence, analytics and activation solutions. I help businesses tell and execute their stories.

[Marc Vermut @mvermut]

Bought never used/opened Fitbit on eBay to replace out of warranty Fitbit that was NOT water resistant. Apparently not like really old stock at a retailer and is considered out of warranty after ANOTHER water incident. Done w @fitbit for poor #custserv. Why trust #Pixel watch?

[Marc Vermut @mvermut]

@latimes @msuster Congrats @msuster for the recognition for the hard work you've put in to championing and growing the community for at least 2 decades from my count

[Marc Vermut @mvermut]

Only reason for me to be here is a big thank you to the @Delta Crew that reunited me with the sweater I dropped in LA when we landed

[Marc Vermut @mvermut]

@pt Yes

[Marc Vermut @mvermut]

Amazing conversations at @TransUnion's #BraveNewWorlds today, not surprisingly, a lot from @LouPas. His final plea "Stop targeting customers, start cultivating them"

[Chris Hayes @chrislhayes]

As I keep saying, it’s not about spending! Never has been! It’s 100% about imposing a kind of pain and dominance.

[ARF @the_ARF]

Curious about the science behind attention metrics? Join us on June 7 for a tour of the ARF's "map" of the attention measurement space. Learn how companies are using eye tracking, biometrics, & AI to measure attention & enhance ad creative: https://t.co/H2iKSXx3Su #ARFAttention

[Marc Vermut @mvermut]

A favorite job privilege is judging the (2023) Genius Awards, hosted by @ANAmarketers and sponsored by @TransUnion. Have a great data-driven marketing story to tell? Go to https://t.co/VQb2LtHHsv to learn how to submit & possibly win a share of $100K for a charity of your choice!

[Marc Vermut @mvermut]

@Serena People live playing Zelda TOTK on your street?
https://t.co/qDePWc9azo (this means nothing to me, btw)

[Marc Vermut @mvermut]

You can't build anything bigger than you are inside - @llcoolj @ #POSSIBLE2023

Super zen and incisive. Grow yourself to grow your world.

[Marc Vermut @mvermut]

The last morning of a conference often doesn't get the attention it deserves. The @ANAmarketers #ANADataMasters delivered with two great talks from @turbotax and @JNJGlobalHealth on measurement and data ethics. Practical, applied, accessible, inspiring (in a getting it done way)

[Marc Vermut @mvermut]

@Delta What a great surprise today. Thanks for the upgrade, whomever applied their magic.

[Marc Vermut @mvermut]

I really like @Delta #custserv. Always friendly, responsive and considerate. Flying is generally not fun, it's much easier when the people you deal with are doing their best to be helpful

[Marc Vermut @mvermut]

@L_willen @hechingerreport So glad to know you're out there!

[Marc Vermut @mvermut]

This is the local reporting that disappears if papers go away: in-depth investigation into involuntary school transfers that disproportionately impact specifics populations, to avoid the expulsion process that likely wouldn't succeed https://t.co/XwU694RyLY

[Marc Vermut @mvermut]

@arrington Did the article provide the per capita income and tax amounts? Might tell a different story. And maybe the multiple of income between groups. Oh, and does the income include non-taxed sources of income and value growth? (paywall)

[Marc Vermut @mvermut]

and in case you missed this gem from Aaron, (paid) marketing DOES drive repeat purchases from your customers #movablemiddles #eTailWest

[Marc Vermut @mvermut]

Aaron Sanandres of @UNTUCKit on avoiding LT brand erosion from too much price promotion. Won't consider loyalty program unless no discounting (e.g. % off, value for free). 2022 AOR increased for the full price retailer. Retention focus is in-store experience + engagement. #eTail

[Marc Vermut @mvermut]

"Learn to earn" for dynamic pricing as a real-time alternative to experimentation to avoid loss from learning during listening period from @Astrochieh of @BoxedWholesale. Running at scale alternatives to site visitors and responding to market signals #eTailPalmSprings

[Marc Vermut @mvermut]

In a tossaway, Ashley Kick of @shopdoen drops the most critical component of effective marketing: consistent taxonomy. It's the unlock to the #analytics and #insights that enable #measurement and #optimization. And the hardest to achieve across your ecosystem #eTailPalmSprings