Helen Lawrence

Helen Hope Lawrence
University of South Carolina Retail Management & Fashion Merchandising RETL 369 Section 1: Fall 2026. What’s meant to be will be!

[Helen Lawrence @HelenLawrence36]

@HarrisonH369 I love this example. I forget to view Spotify as a retailer but this is a great promotion tacit!

[Helen Lawrence @HelenLawrence36]

@DanielleMarak36 I love how perfectly this fits with their overall brand identity while still communicating something new!

[Helen Lawrence @HelenLawrence36]

@RetailPro369 I love that you included a video of you surfing the webpage from your perspective!!

[Helen Lawrence @HelenLawrence36]

Quality assurance is extremely important for stable basics. These pieces are built to stand the test of time in your wardrobe. Ample testing creates trust in the brand. X5 @RetailPro369

[Helen Lawrence @HelenLawrence36]

Textile quality testing @CottonOn tests clothing before it reaches consumers. Fabric evaluated at multiple checkpoints, assessing stretch, stain resistance, comfort, and water repellency to make sure a product performs as promised. #NaturalFibers #QualityAssurance

[Helen Lawrence @HelenLawrence36]

MAC creates entertaining and personal content through it’s feature with @ashtin. Instead of simply promoting a singular product, the brand builds a connection by hosting a “Tell All” following her families reality show premiere @RetailPro369 x5

[M•A•C Cosmetics @MACcosmetics]

Ask @ashtin and you shall receive.

Our latest cover star tells all: the meaning of her bio, her beauty hot takes, and the reality behind Earle Meets World.

Photographer: Sarah Pardini @sarahpardini
Makeup Artist: Lilly Keys @lilly_keys
Hair: Kelli Martin @kellimartinhair
Styling: Hunter Clem @hunterclem_ @bustedbrand

Check out MACzine for the full story – link in bio.
#MACzine

[Helen Lawrence @HelenLawrence36]

Ethically, consumers are much more likely to support a brand that is supporting small, emerging artists rather than one that contributes to environmental damage. X4 @RetailPro369

[Helen Lawrence @HelenLawrence36]

Luxury fashion houses are opting to use handmade artwork for their digital marketing as AI makes consumers crave authenticity, imperfection, and human authorship. Since we live in a world where we never know if something is AI or not it’s refreshing to see. X4 @RetailPro369

[Helen Lawrence @HelenLawrence36]

Elf is targeting a specific demographic by illustrating the relatable pain point of feeling insecure about having poorly blended makeup. Elf is positioning their product as a solution to this problem with their glam satin foundation @RetailPro369

[e.l.f. Cosmetics @elfcosmetics]

Unglammy Valley = a place where your neck doesn’t match your face. 😱 when your foundation is a mismatch and you look like you…but not. the only way to e.l.f.scape? Soft Glam Satin Foundation! 🌟

your fave foundation with a just-right, buildable coverage and a satin finish. available in 36 shades for only $8 on https://t.co/obH9rGOWeh. ✨

[Helen Lawrence @HelenLawrence36]

By connecting the collection to a recognizable author, setting, and aesthetic, Frank & Eileen is able to reach their key audience while keeping its messaging consistent across the collaboration. @RetailPro369 x3

[Helen Lawrence @HelenLawrence36]

Frank & Eileen did a “Nantucket Edit” for the TV adaptation of Elin Hilderbrand’s Nantucket-based novels. The brand is using IMC market segmentation to appeal not only to Nantucket locals but also to readers across the world who aspiring for the polished, Nantucket lifestyle. X3

[Helen Lawrence @HelenLawrence36]

@hopelewis369 Love the way this reflects their quality of product!

[Helen Lawrence @HelenLawrence36]

@Hannahmlehr8 @RetailPro369 Rhode was also what came to mind first for me as well. Love this

[Helen Lawrence @HelenLawrence36]

Guerrilla marketing is unconventional and unexpected ways to promote a brand. The goal of a guerrilla ad is to grab their attention in a way that traditional advertising might not achieve @RetailPro369 x1

[Helen Lawrence @HelenLawrence36]

My favorite recent guerrilla marketing post was these Miu Miu baguette flats. The bread alludes to the Parisian culture associated with the brand while still aligning with their overall identity. The unexpected design makes you want to reference the actual shoe. @RetailPro369

[Helen Lawrence @HelenLawrence36]

@RetailPro369 S1

[Helen Lawrence @HelenLawrence36]

@RetailPro369 I’d say Rhode understands Gen Z consumers well. For example, when the Hulu series Love Story was trending, Rhode quickly secured a campaign with the show’s lead, Sarah Pidgeon, who portrayed Carolyn Bessette-Kennedy. At the time, “CBK” was every girls inspo.