Danielle Marak

University of South Carolina
RETL 369, Section 3, Fall 2026
“No one can make you feel inferior without your consent” - Eleanor Roosevelt

[Danielle Marak @DanielleMarak36]

Textile waste now makes up around 6% of global waste, with millions of tons ending up in landfills. Cotton #composting can help divert waste while enriching soil and reducing emissions, turning old textiles into a resource instead of letting them go to waste. X5 @RetailPro369

[Danielle Marak @DanielleMarak36]

When you think of clothes, you might picture a landfill piled high with yesterday’s trends. But cotton’s biodegradability creates an opportunity for circularity, allowing scraps like old denim to break down in composting systems and give clothes a second life. #CircularFashion

[Danielle Marak @DanielleMarak36]

One of Ben & Jerry’s core missions is using their platform to uplift voices that may not otherwise be heard. By sharing resources, tabling at events, and donating proceeds, they turn awareness into action and reaffirm that at the end of the day, their brand is rooted in activism.

[Ben & Jerry's @benandjerrys]

We will never stay silent. We are so proud to have joined thousands of marchers from across the nation at the People's March in Washington, DC to send an important message to our elected leaders: You work for the people. ALL the people. Check out our photos from the march and learn more: https://t.co/jGd97rrSqp

[Danielle Marak @DanielleMarak36]

@KaileyEsposito3 I love seeing the evolution of Coke vs. Pepsi ads over the years and how their creative competition pushes both brands to innovate! They’ve created some truly smart and witty ads that strike such a great balance between humor and reinforcing their brand identity.

[Danielle Marak @DanielleMarak36]

@Celesnogueras VS is such an interesting example of a brand listening to its customers and adapting to changing market needs. It really shows how quickly consumer preferences can evolve and why brands need to consider all the different ways their brand could be perceived by their consumers!

[Danielle Marak @DanielleMarak36]

@EllaMatyas I usually find shopping for makeup online to be absolutely grueling, but I really appreciate how Glossier's website is easy to navigate and so sleek. They make shopping actually enjoyable and I never leave the site feeling like I'm not sure how a shade will look!

[Danielle Marak @DanielleMarak36]

Using AR, Warby Parker lets customers virtually try on every single style online! The technology maps facial features to fit frames to each individual, making the experience interactive while reducing uncertainty. Shopping for glasses just got a lot easier! X4 @RetailPro369

[Danielle Marak @DanielleMarak36]

In my opinion, shopping for glasses has to be one of the most tedious tasks. As someone extremely picky about shape and style, I’ve always avoided buying glasses online because I assume I won’t like how they look. But I recently discovered Warby Parker’s virtual try-on feature!

[Danielle Marak @DanielleMarak36]

From the lowercase typing to the self-deprecating humor, @NYXCosmetics appeals to Gen Z makeup lovers, especially high school and college-aged consumers who enjoy experimenting with new products. The joke is relatable and shows makeup can be fun, imperfect, and not so serious!

[NYX Pro Makeup US @NYXCosmetics]

remember y’all brows are sisters not twins (just tweezed mine wrong)

[Danielle Marak @DanielleMarak36]

Originally designed for durability, the brand was embraced by British punk and working-class subcultures, becoming a cultural symbol of rebellion and self-expression. Decades later, Doc Martens is still synonymous with individuality and going against the grain. X3 @RetailPro369

[Danielle Marak @DanielleMarak36]

Built to be stomped in, Doc Martens became a symbol of stomping against the status quo! While the iconic combat boot has become a mainstream fashion staple, its identity remains rooted in nonconformity, youth rebellion, and the punk culture that defined its origins in the 1960s.

[Danielle Marak @DanielleMarak36]

@KenzieBattle369 @RetailPro369 I love when higher-end brands partner with affordable retailers! I know people who had a reminder set on their phones to buy this drop as soon as it came out, which really speaks to the popularity of Parke and the power of making luxury more accessible.

[Danielle Marak @DanielleMarak36]

@LillySnead369 It never fails to amaze me how quickly Lululemon gained traction and solidified itself as the premier activewear brand. I know at least 5 people off the top of my head who swear by it and own massive collections. I know many people even collect the tags!

[Danielle Marak @DanielleMarak36]

Since 2017, Abercrombie has been on a mission to rebrand yet again, forgoing the shirtless greeters in favor of championing inclusivity, understated staples, and pieces that truly reflect what today’s millennial and gen z consumers actually want. X2 @RetailPro369

[Danielle Marak @DanielleMarak36]

When you think of an iconic millennial brand, what comes to mind? For many, it’s the smell of cologne and shirtless male greeters at the entrance of Abercrombie & Fitch in 2008. But somehow, this once provocative brand has gone from controversial to a modern day staple.

[Danielle Marak @DanielleMarak36]

From an outdoor clothing brand in the 1980s to a youth-focused brand built around revealing ads, Abercrombie faced a major choice in the early 2010s: after backlash over harmful beauty standards and its “cool people only” image, change or become irrelevant?

[Danielle Marak @DanielleMarak36]

@RetailPro369 @CottonInc It’s so important to understand where your clothing comes from, all the way down to the sourcing of raw materials like cotton. As a student concentrating in sustainability, becoming educated on the supply chain feels more important every day! S3

[Danielle Marak @DanielleMarak36]

@RetailPro369 @nicoledanysh I wasn’t aware Coach had created the (Re)Loved program, and I’ll definitely be looking into it to shop more consciously! It’s cool to see them following in the footsteps of other brands like Patagonia that put a big focus on restoring used clothing and giving it new life. S3

[Danielle Marak @DanielleMarak36]

@RetailPro369 e.l.f. is doing an amazing job at keeping Gen Z’s attention. By constantly coming out with innovative, affordable products that rival higher-end brands, they’ve mastered what Gen Z is looking for. Featuring popular celebrities and influencers is another effective tactic! S3