Harrison Hawkins

University of South Carolina/ Retailing Major
RETL 369 Section 1, Fall 2026

[Harrison Hawkins @HarrisonH369]

What stands out to me is how the app makes every release feel like an event. The combination of limited drops and real time notifications gives customers a reason to keep checking in, not only visiting Nike when they need new shoes. @RetailPro369 X4

[Harrison Hawkins @HarrisonH369]

Nike SNKRS is a good example of mobile marketing done right. Users can follow upcoming drops, set reminders for specific shoes, and get alerted when a release goes live. That keeps customers connected and engaged with the brand even when they aren't actively shopping.

[Harrison Hawkins @HarrisonH369]

Liquid Death does a really good job at knowing who they're marketing to. The humor and beer-style cans make it feel completely different than your average water brand, especially for younger consumers. The post is funny, but also shows what makes the brand stand out.

[Liquid Death @LiquidDeath]

As seen on @Nextdoor. Click to see all the neighborly comments.

#liquiddeath #murderyourthirst #deathtoplastic

[Harrison Hawkins @HarrisonH369]

This shows why behavioral segmentation can be so effective. Understanding how customers use your product can help create content they connect with and want to share with others. @RetailPro369 X3

[Harrison Hawkins @HarrisonH369]

Spotify Wrapped is a great example of how knowing your customers can make marketing more personal. Instead of giving everyone the same experience, Spotify uses each user’s listening habits to create a unique recap.

[Harrison Hawkins @HarrisonH369]

@TaraTencellent I’d say Ralph Lauren. They’ve done a great job of understanding their audience and building a lifestyle around the brand, not just trying to sell clothes.

[Harrison Hawkins @HarrisonH369]

@LeoBianco369 @RetailPro369 I think targeting Gen Z makes a lot of sense especially with only 2% of their loyal customers being Gen Z. This is definitely a good opportunity for them to grow.

[Harrison Hawkins @HarrisonH369]

Promotion can get people’s attention, but having a strong brand identity is what makes people remember you. Know what you want your brand to stand for, then promote it consistently. @RetailPro369 X2

[Harrison Hawkins @HarrisonH369]

Ralph Lauren has always been more than just the clothes. Whether it’s a polo, sport coat, or even the way their stores look, everything fits that classic American lifestyle the brand is known for.

[Harrison Hawkins @HarrisonH369]

This is a great example of the difference between marketing and promotion. Their ads promote the clothes, but their marketing builds a bigger picture. Their product, stores, pricing, and overall image all work together to create the Ralph Lauren brand.

[Harrison Hawkins @HarrisonH369]

@RetailPro369 @Maxbianchini14 I completely agree. Working in sales has made this clear to me.

[Harrison Hawkins @HarrisonH369]

@RetailPro369 @JeremyHarper369 I agree!

[Harrison Hawkins @HarrisonH369]

@RetailPro369 I think YoungLA understands Gen Z customers really well. They use social media, gym influencers, and fitness culture to connect to a younger people. Their product drops create a lot of hype and they make clothes based off of what’s in. S1