Aditi

Building OutlierKit.
Software Developer - UX Designer - Product Manager - Indiepreneur

[Aditi @Hi_Aadi]

I have written many launch posts as a part of my job.
But doing the same as a founder / creator feels different.

Looking forward to your support 🙏

[Ayush 🙏 @ayushtweetshere]

Alright.. time to launch 🚀

OutlierKit is here for YouTube creators to stop guessing and start growing.. with real data...

What problems does OutlierKit solve?

- Keyword research helps you identify low competition, high demand keywords to target with your videos 💸

- Outlier research helps you find above average videos on competitor channels that you can replicate 📈

- YouTube Deep Research... helps you create magic 🤩

And tons more...

With OutlierKit you will never fly blind on YouTube ever again..

I'm building OutlierKit with the amazing @jose_builds and @Hi_Aadi

Its very early days for us... we are looking for honest feedback on how to improve the product.

Would really appreciate your thoughts 🤗

AND... we're also live on MicroLaunch today (Link Below)

Launching with a no-brainer price.. PLUS an additional 25% discount exclusive for MicroLaunch users...

Please support us with an upvote, comment, retweet...

Share with your friends if you can..

If you know any YouTubers, please share with them...

It means a lot 🙏

[Ayush 🙏 @ayushtweetshere]

Some technical SEO issues on the site.. most likely a configuration issue around including www in the canonical URL..
(check screenshots)

- All blog post canonical URLs are incorrect
- All landing page canonical URLs are pointing to the home page

Fixing these and reindexing should solve most of the issues and should get the pages re-indexed in time..

[Aditi @Hi_Aadi]

@cmwalker @ayushtweetshere If you are only looking for channel’s performance then other tools like vidiq could suffice. But if you are looking for insights around the entire competitor landscape of a channel with deep audience insights, you should use OutlierKit.

[Aditi @Hi_Aadi]

@cmwalker @ayushtweetshere We provide outlier score comparing a video to channel’s overall average as well as recent averages.
OutlierKit outperforms the other tools in terms of comprehensive competitor intelligence, niche analysis and audience insights.

[Aditi @Hi_Aadi]

@codyschneider Would love this!lmk

[Aditi @Hi_Aadi]

Got smarter with the smartest people!!
Looking forward to the next one..

[Ayush 🙏 @ayushtweetshere]

"If you're the smartest person in the room, you're in the wrong room"

Back in December 2025, I gathered 27 of the best indie entrepreneurs from all across India...

For 3 days, in a remote Jungle, with patchy internet... 😅

Some eople had to travel 36 hours in train, some had to change 2 flights, a train and a cab journey.. just to get to the place..

It was so difficult to reach.. I thought nobody would actually come..

But they did.. and it was amazing!

We had the time of our lives.. the most impactful thing happened to all of our business all year..

We packed in a year's worth of knowledge, connections, friendships in a 3 day period..

None of us worked or even slept properly...

We were just trying to get as much time together as possible..

Some of the best sessions, discussions, insights about entrepreneurship possible..

Today Im excited to share a brief glimpse into our collective experience..

This is a short after-movie of our Meetup..

Enjoy!

If this inspires you, I hope you can join us next time 🚀
(@RoachMafiaGroup)

[Aditi @Hi_Aadi]

@ayushtweetshere What a trip that was!!

[Mehul Fanawala @MehulFanawala]

Just launched 🚀

JebKharch is live.

An all-in-one app that helps kids learn money the right way:

• Pocket money tracking
• Chores & rewards
• Savings goals
• Bite-sized money lessons

Built for parents who want their kids to grow up money-smart, not money-confused.

👉 https://t.co/aqHFTNOHoS

Feedback welcome. Early users matter.

[Aditi @Hi_Aadi]

@marclou This is going on my wall!

[Ayush 🙏 @ayushtweetshere]

How it started vs How it’s going

7th Dec 2023 to 7th Dec 2025

- 2 years
- 5 Retreats
- Infinite memories ♥️

@RoachMafiaGroup

[Mehul Fanawala @MehulFanawala]

Three days felt like three hours; we blinked, and it was gone.

Met great minds at the @RoachMafiaGroup retreat and saw what they're building.

Looking forward to the next one.

[Ayush 🙏 @ayushtweetshere]

Quick OutlierKit update:

- $743 MRR
- $3500+ lifetime revenue
- $1900 LTD sales
- 2250+ users
- 39 paying customers

Main traffic channels:
- SEO
- Reddit
- X
- ChatGPT

Black Friday went better than expected...

We didn't initially plan for LTDs, but added them at the last moment, and within 24 hours we had our first LTD customer..

Sold 6 more LTDs in the next 10 days

We will gradually raise prices across the board - both for subscription as well as lifetime

Recently at the @RoachMafiaGroup meetup @pbteja1998 pointed out that pricing is positioning - higher prices attract more premium customers

So far we had lower prices because of confidence issues 😅

But gradual revenue growth is giving us the courage to charge more and provide more value to premium customers than less value to cheaper customers..

Lets see 🤞

[Ayush 🙏 @ayushtweetshere]

Fuck Yes!!!

OutlierKit just crossed $500 MRR

[Ayush 🙏 @ayushtweetshere]

Alright.. time to launch 🚀

OutlierKit is here - YouTube competitor analysis that just works!

- 100K Channels analyzed
- 10M+ Videos proceessed
- 1M+ Outliers Detected

And more...

Over the last 8 months we've built OutlierKit feature by features working closely with our users, listening to their feedback and making an amazing product that fits them perfectly..

Nobody should be shoting in the dark with YouTube now..

As content creation becomes cheaper and cheaper.. the only real moat left for serious YouTubeers is strategy..

its data and insights on what is working, and WHY its working..

And how can they replicate it on their own channel..

I'm building OutlierKit with the amazing @jose_builds and @Hi_Aadi

Its very early days for us...

we are looking for honest feedback on how to improve the product.

Would really appreciate your thoughts 🤗

And we are on product Hunt today.. (Link Below)

Launching with a no-brainer price.. PLUS an additional 30% off for a brief period.

Please support us with an upvote, comment, retweet...

Share with your friends if you can..

If you know any YouTubers, please share with them...

It means a lot 🙏

[Ayush 🙏 @ayushtweetshere]

Is this some kind of a sick joke?

6 hours into the launch OutlierKit has 48 upvotes and 20 comments on Product Hunt..

Ranked 23

Everyone above us has way more upvotes but way less comments.. their launches are ghost towns.. no engagement..

are ppl just buying fake upvotes and ranking higher these days?

is anyone at @ProductHunt monitoring this?

crazy..

[Ayush 🙏 @ayushtweetshere]

Quick OutlierKit update:

- $392 MRR (🤏 close to $400)
- $600+ lifetime revenue
- 1500 users
- 25 paying customers

What's working -
- BOFU SEO content
- Reddit
- X yapping 🫡
- Raising prices - Getting customers at new prices now 🤩
- Freemium Pricing - 20 free credits let users explore the platform
- Referral Bonus - user are recommending others (themselves 🫠) for 20 bonus credits

What's NOT working -
- Google ads (skill issue)
- LinkedIn outreach
- LinkedIn content (skill issue)
- Churn - Customers cancelling right after subscription
- Conversion rate down since raising prices (1.6% vs 2.1%)

What's next -
- Black Friday Deal
- Private LTD Launch
- Product Hunt Launch (this Friday)
- New Pro features soon (Niches and Pulse)
- Reduce free credits to 10

Long term -
- Fix churn - better CRO + Retention features
- Improve Landing Page
- Credit Packs (lots of people buying for 1 month and using up all credits)
- Bonus credits for activation
- Referral credits only for paid customers
- Email Marketing - onboarding and activation flows
- Figure out paid ads - Google + Meta 🙈
- Influencer partnerships
- Raise prices
- YouTube Channel(s)

Excited for the PH launch this Friday.. LFG 🚀

[Ayush 🙏 @ayushtweetshere]

Im hosting a LinkedIn masterclass in my community this Thursday

We have a LI strategist teach us some tips, tricks and hacks for growth..

Free to join: https://t.co/M5gEV8nuyW

[Ayush 🙏 @ayushtweetshere]

Revenue Goal: 🟩🟩🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 30%
Deadline: 🟩🟩🟩🟩🟩🟩🟩🟩🟧⬜️⬜️ 75%

We're a 3-person team taking OutlierKit from $100 MRR to $1000 MRR in 90 days

Notes from our call this week (Day 70/90):

KEY NUMBERS:
• $294 MRR (23 paying customers)
• 1250+ total users (crossed 1K milestone)
• 30 referral codes generated organically
• Consistent 2% conversion rate holding steady
• Average user consuming 10.7 credits (non-maxed users)

KEY WINS:
• SEO momentum building - ranking for "YouTube Outlier," and "YouTube analytics for other channels", and competitor keywords
• 2 affiliate partnership requests from YouTube strategists with communities
• Product Hunt warm-up successful - UTubeKit ranked #25, tested launch process
• User behavior pattern identified: Channel Analysis → Keywords → Conversion (clear conversion path validated)
• Pulse feature working beautifully in alpha - competitive intelligence users will love this

STRATEGIC DECISIONS:

PRICING OVERHAUL (Launching This Week):
• Lite: $9/mo → $19/mo (Hobby) → $39/mo (Pro)
• Annual: $59 → $149 → $299
• Plan to launch LTDs for Black Friday
• Reducing free credits from 20 → 10 (data supports this)

PRODUCT ROADMAP:
• Pulse feature launching in simplified "beta" for Google approval first
• Niches feature restoration (high SEO traffic driver)
• Better feature interlinking (Channel Analysis → Keywords → Outliers)
• Sample reports on landing page (requested by users)
• Onboarding checklist/tooltips (using Arcade tool)

LAUNCH TIMELINE:
• Nov 17: Main Product Hunt launch (7 days out)
• PH Week: Exclusive 25% discount
• Post-PH: Black Friday LTD campaign
• Goal: Generate upfront cash + social proof + reviews

KEY INSIGHTS:
• Deep Research underutilized (only 10 users) - positioning problem, not feature problem
• Channel Analysis = conversion driver - paid users live in this feature
• LTD economics work: AI costs dropping, credits don't roll over, 10-year payback period built in
• Mobile users struggling - desktop-first optimization needed

THIS WEEK'S FOCUS:
• URGENT: Push new pricing
• Launch niches feature restoration
• Reduce free credits to 10
• Add channel removal functionality in Pulse
• Prepare Product Hunt launch assets
• Test Pulse with live channels

WHAT'S WORKING:
• Users discovering us through BOFU SEO content
• Referral system generating organic codes
• Free-to-paid funnel validated at 10 credits
• Product recall strong (users converting weeks after demos)

BLOCKERS/CHALLENGES:
• Encountered entitled free user drama (good problem - means we're getting traction)
• Referral fraud detection needs refinement (consecutive number blocking)
• Need Google approval for full Pulse rollout
• 100 people signed up but didn't activate trial (mobile issue?)
• Target seems too difficult now, but at least we have our growth channels in place.

One last push with Product Hunt and Black Friday 💪

The grind continues 🙌

[Ayush 🙏 @ayushtweetshere]

Story in numbers:

- OutlierKit Crossed 1000 users 😃
- No new customers for 3 days 🥲
- $400 in lifetime revenue 😊
- MRR stuck at $268 🫠
- Its still 200% more than last month 😃
- But will we ever get another customer.. EVER???? 🥹

It's so OVER.. we're so BACK ♾️

What a roller coaster 😅

[Ayush 🙏 @ayushtweetshere]

OMG.. OutlierKit just crossed 600 users 🤯