HighVibePR

High Vibe is a boutique PR firm for brands and companies that define gaming, culture and entertainment.

[Kalie Moore @kaliemoore]

A client just became the #1 recommended virtual world in AI search, beating Roblox in two weeks. Here's how we made it happen.

Pocket Worlds / Highrise came to us with a real problem. Millions of users, a 4.6-star App Store rating, and coverage we’d helped them earn across Forbes, Fortune, Fast Company, and Business Insider. The credibility was there. But when someone asked ChatGPT or Gemini which virtual world to try, Highrise wasn't the answer.

So we ran a focused GEO strategy: keyword mapping around how real users actually query virtual worlds, a full rewrite of their owned channels, a technical audit that fixed indexing issues preventing AI from reading their content correctly, and an editorial blog series engineered to trigger AI citations.

Two weeks later, Highrise is the #1 result on both platforms for every target keyword, including "best mobile virtual world."

The GEO strategy drove the result. The earned media made it move that fast.

LLMs don't cite brands from nowhere. They repeat what's been written about, referenced, and validated by credible outlets over time. Because Highrise already had that foundation, our GEO work had something to build on instead of starting from zero.

To be clear, the two-week timeline isn't the norm. Highrise had a strong earned media foundation behind it before we ran a single GEO tactic. That foundation matters more than most people realize.

Earned media and GEO aren't separate workstreams. The brands figuring that out now are going to have a real head start.

[HighVibePR @HighVibePR]

.@Pumpfun’s $1M pre-seed investment into @pumpcade was just featured on The Block! ✨

Pumpcade is building the TikTok of prediction markets, enabling anyone to spin up real-time markets that resolve in minutes instead of hours. For traders wanting that instant dopamine hit, Pumpcade is built for you.

Read the full feature👇🏻
https://t.co/ONPHDn4uma

[Kalie Moore @kaliemoore]

A Forbes reporter said it at an Edelman event I attended: 99% of her pitches are now AI slop.

On the latest @naavik_co Gaming Podcast, I sat down with @stephentotilo, founder of Game File and veteran games journalist across MTV News, Kotaku, and Axios, to talk about what's actually happening to games media right now - including why AI slop is only part of a much bigger shift in journalism.

Stephen's advice is simple: if you wouldn't want to read the story yourself, don't pitch it. The hook has to be there first. Using AI to help write or refine the pitch? Totally fine. But AI can't manufacture a story worth telling.

Stephen left Axios, bet on himself, and built a Substack that hit its year-one targets. Proof that people still pay for good journalism when the story is right.

Check out the full episode👇🏻
https://t.co/ET32PtR5qu

[HighVibePR @HighVibePR]

.@ppphyl joined Fox News today to unpack a key shift in mobile gaming - it’s no longer about how many downloads you get, it’s about how many players you keep.

In the segment, she highlights the transferable skills that mobile games build and take into new spaces like consumer apps.

Big thanks to Fox News and Eammonn Dignam for the insightful conversation.

Watch here👇🏻
https://t.co/0RyhTFaTaN

[HighVibePR @HighVibePR]

Supporting creators is the highlight of our job. Working with Overwolf and Hytale has been incredibly special since Hytale launched with mod support and surpassed 20 million mod downloads!

We took announcing the Hytale New Worlds Modding contest and its $100K prize pool seriously since it’s never been easier for any gamer to make the mod they wish existed and earn from it.

We’re proud to have placed it in 14 of our favorite publications, including Gamespot, 80 Level, Bleeding Cool, PCGamesN, and more. The future of gaming is in the hands of gamers themselves, and Overwolf is leading the way.

[HighVibePR @HighVibePR]

“We built this out of necessity. When you need 25 million assets, you either solve for speed and consistency or you don’t ship.” - @simon_davis

The real AI headache right now isn't creating content. It's making it on-brand, every single time.

With @trysecretsauce, the opportunity wasn't to position "another AI tool." It was to spotlight a bigger shift: brand memory is the new moat.

That's the problem they were built to solve, and the story we helped them tell on Forbes.

In a crowded AI market, features blur together. A sharp, differentiated narrative doesn't.

[Simon Davis @simon_davis]

So excited to finally introduce @trysecretsauce to the world. We were our own first customer, a game studio that needed millions of assets that matched our game world without looking generic. Nothing out there could do it, so we built it ourselves. Now we're 100% focused on bringing it to everyone else.

Read about us in Forbes. Link below ⬇️

[Kalie Moore @kaliemoore]

.@heidichristne is speaking at @Official_GDC on March 10th, and if you care about retention, you should be there.

As CMO and Head of Community at @pixels_online, Heidi has run 80+ live ops events in two years.

We’ve partnered with the Pixels team for over two years, and what Heidi has built is something you don't see often: live ops that's both fast and thoughtful, driven by what players actually care about.

Learn more: https://t.co/k9OdIf7Vaj

See you in SF 🌁

#GDC2026

[HighVibePR @HighVibePR]

Honored to be named a Next Gen Awards Honoree by The PR Net ✨

PR is changing fast as AI reshapes discovery. We’re proud to be building tools and strategies that help brands show up with authority in this new era, starting with https://t.co/bKDfOW8xYR.

Grateful for the clients and partners pushing forward with us.

https://t.co/YLHOYg4F3m

#theprnetnextgen

[Kalie Moore @kaliemoore]

Hollywood used to adapt games like a gamble.
Now they’re starting to treat them like franchises in the making.

Really enjoyed this convo on the @naavik_co podcast with Dmitri Johnson and Mike Goldberg from @Story_Kitchen_ on UGC games, Roblox worlds, and why community-first IP is changing how stories move across screens.

Listen here👇🏻
https://t.co/8X27mhgC0J

[HighVibePR @HighVibePR]

@apexpog Appreciate you. Happy holidays! 🎄

[HighVibePR @HighVibePR]

In a market where returns have been tough across gaming and tech, @PlayVentures stands out:

“Play Ventures Fund I, the firm’s flagship, continues to outperform benchmarks with a Net IRR of 43.29% and a DPI of 1.58 as of Q3 2025, placing it in the top percentile among global peers” - Harri Manninen (@karipelaaja), founding partner at Play Ventures

This kind of performance doesn’t happen by accident. It’s the result of staying disciplined, founder-focused, and patient when markets get noisy.

Read the exclusive on @GamesBeat by @deantak👇🏻
https://t.co/L7wBx8b8YI

[jon jordan @blockchaingmg]

I wonder why @HighVibePR is our favorite PR agency? Om nom...

[HighVibePR @HighVibePR]

@blockchaingmg Enjoy and happy holidays! 🍪❄️

[HighVibePR @HighVibePR]

On the Building Better Games podcast, @cocolitron (Co-founder and Chief AI Officer at Mighty Bear Games) shares how two decades across Ubisoft, Disney, LucasArts, and King shaped his view that AI can open up space for teams to focus more on the parts of development that matter most.

He dives into the cultural shifts happening inside teams, the discomfort that comes with adopting new tools, and the ethical lines leadership needs to draw long before the tech draws them for us.

Watch the episode👇🏻
https://t.co/J4QsdGwufd

[HighVibePR @HighVibePR]

High Vibe PR is headed to Los Angeles! ✨🌴

Our founder @kaliemoore will be in town for two big moments shaping the future of gaming and entertainment:

🎮 @_SEG3_ LA
🎬 @GamesBeat: CTRL Hollywood

If you’re building the next wave of games, AI tools, or entertainment platforms and you’ll be in LA that week, we’d love to connect.

[HighVibePR @HighVibePR]

Gamification isn’t badges anymore, it’s the backbone of how modern consumer products keep people motivated.

On the Venture Capital Podcast, Play Ventures GP @phyliciakoh and Arya’s CEO Offer Yehudai unpack how:

🎮 Progression + personalization from F2P gaming now power wellness & fintech
❤️ Relationship care is becoming a real consumer category
🧠 Responsible gamification builds habits, not addiction
⚡️ “Taboo” spaces are where the next billion-dollar companies emerge

Listen to the full episode👇🏻
https://t.co/gUZo43u6tS

[HighVibePR @HighVibePR]

Links to features below👇🏻

Forbes: https://t.co/Ywe5lJcnwf

GamesBeat: https://t.co/0LQS95srQJ

Business of Creators: https://t.co/ER7toqeYns

[HighVibePR @HighVibePR]

A massive week for @WearBlueberry and a clear signal of where fashion is heading.

Coverage across Forbes, GamesBeat, and Business of Creators all landed on the same insight:

Fashion isn’t just worn anymore.
It’s made together.

Blueberry’s new Design UGC! on Roblox shifts fashion from top-down ➡️collaborative. Players become designers. Communities shape aesthetics. Digital identity evolves in real time.

@_amymadison’s vision showed up across all three features:
✨ Fashion built with code, not fabric
✨ Building the LVMH of digital worlds
✨ UGC as cultural infrastructure
✨ Games as the new malls + runways

[Kalie Moore @kaliemoore]

🎙️ New @NaavikCo Gaming Podcast episode just dropped!

I sat down with @AviatorGaming Co-Founder & CEO of Wonder Works Studio, the creator-led Roblox powerhouse behind SpongeBob Tower Defense and more.

We talked about:
✨ How creator DNA drives Wonder Works’ design & distribution
💫 Using licensed IP (like SpongeBob) to cut through Roblox’s noise
🚀 Why Zach thinks the next billion-dollar IPs will be born on Roblox

What blew me away?

They’ve grown without paid UA or influencers, just nonstop live ops keeping players (and creators) hooked.
A must-listen for anyone watching the creator economy evolve.

🎧 Listen here 👇

[Kalie Moore @kaliemoore]

I loved reconnecting the dots with @jodyfisher on @ThePRPodcast1, from the startup years in Berlin that changed my life to the lessons I’ve learned running @HighVibePR, and now exploring what AI means for the future of storytelling.

That journey also inspired https://t.co/p6mD1V1FUo, a tool born from years of wondering how we prove PR’s real impact.

Listen here👇🏻
https://t.co/RLhsMBODe7