Kalie Moore

Founder High Vibe PR. Angel Investor. Previously @bitkraftvc. Californian in Berlin.

[Kalie Moore @kaliemoore]

A client just became the #1 recommended virtual world in AI search, beating Roblox in two weeks. Here's how we made it happen.

Pocket Worlds / Highrise came to us with a real problem. Millions of users, a 4.6-star App Store rating, and coverage we’d helped them earn across Forbes, Fortune, Fast Company, and Business Insider. The credibility was there. But when someone asked ChatGPT or Gemini which virtual world to try, Highrise wasn't the answer.

So we ran a focused GEO strategy: keyword mapping around how real users actually query virtual worlds, a full rewrite of their owned channels, a technical audit that fixed indexing issues preventing AI from reading their content correctly, and an editorial blog series engineered to trigger AI citations.

Two weeks later, Highrise is the #1 result on both platforms for every target keyword, including "best mobile virtual world."

The GEO strategy drove the result. The earned media made it move that fast.

LLMs don't cite brands from nowhere. They repeat what's been written about, referenced, and validated by credible outlets over time. Because Highrise already had that foundation, our GEO work had something to build on instead of starting from zero.

To be clear, the two-week timeline isn't the norm. Highrise had a strong earned media foundation behind it before we ran a single GEO tactic. That foundation matters more than most people realize.

Earned media and GEO aren't separate workstreams. The brands figuring that out now are going to have a real head start.

[HighVibePR @HighVibePR]

.@Pumpfun’s $1M pre-seed investment into @pumpcade was just featured on The Block! ✨

Pumpcade is building the TikTok of prediction markets, enabling anyone to spin up real-time markets that resolve in minutes instead of hours. For traders wanting that instant dopamine hit, Pumpcade is built for you.

Read the full feature👇🏻
https://t.co/ONPHDn4uma

[Kalie Moore @kaliemoore]

A Forbes reporter said it at an Edelman event I attended: 99% of her pitches are now AI slop.

On the latest @naavik_co Gaming Podcast, I sat down with @stephentotilo, founder of Game File and veteran games journalist across MTV News, Kotaku, and Axios, to talk about what's actually happening to games media right now - including why AI slop is only part of a much bigger shift in journalism.

Stephen's advice is simple: if you wouldn't want to read the story yourself, don't pitch it. The hook has to be there first. Using AI to help write or refine the pitch? Totally fine. But AI can't manufacture a story worth telling.

Stephen left Axios, bet on himself, and built a Substack that hit its year-one targets. Proof that people still pay for good journalism when the story is right.

Check out the full episode👇🏻
https://t.co/ET32PtR5qu

[Kalie Moore @kaliemoore]

Proud to be featured in Fast Company alongside founders and CEOs from Scribd, Tactacam, MIT Solve, and more.

My contribution? The metric we're tracking obsessively right now: how clients rank in AI-generated answers. If your brand isn't showing up when someone asks ChatGPT or Claude who the best in your category is, that's a gap worth closing.

Here's what that looks like in practice: we recently secured Forbes coverage for Cheer Games' $4.5M raise. Ask ChatGPT about it today and Forbes is the top citation.

This is the new PR frontier and we're already deep in it.

https://t.co/wdZeGGcQSj

[Kalie Moore @kaliemoore]

86% of people who buy a virtual item in a game go on to buy the physical version in real life.

One of the highest conversion rates in marketing and most brands have no idea.

New @naavik_co Gaming Podcast with Bastian Bergmann, Co-Founder and COO of Solsten👇

https://t.co/W7H2ZWMqX5

[Kalie Moore @kaliemoore]

Incredible panel hosted by Edelman this week with journalists from Forbes, Reuters, BBC, and, The San Francisco Standard - the people actually shaping how the world understands AI.

One of them casually dropped that 99% of the pitches she receives are now AI generated. Yikes.

So to all the AI companies (IYKYK) out there who think they don't need a real human running the actual pitching, you're out of luck.

[heidi @heidichristne]

GOT OUR SPEAKER PASSES!

Today's the day hehe @kaliemoore

@Official_GDC

[Simon Davis @simon_davis]

So excited to finally introduce @trysecretsauce to the world. We were our own first customer, a game studio that needed millions of assets that matched our game world without looking generic. Nothing out there could do it, so we built it ourselves. Now we're 100% focused on bringing it to everyone else.

Read about us in Forbes. Link below ⬇️

[Kalie Moore @kaliemoore]

@maximedevezeau I booked https://t.co/IV3ZItOXZx there was a driver that took us to the border and then another driver met us after we crossed.

[Kalie Moore @kaliemoore]

I was able to fly out of riyadh airport tonight, after traveling from Doha, and the airport was empty. If you are stuck, this route was a great option (although things are changing quickly)

[Financial Times @FT]

‘Half of Dubai is booking’: expats drive to Oman and Saudi Arabia to find flights out https://t.co/46kBYBCT7g

[Kalie Moore @kaliemoore]

@maximedevezeau Hired a private car.

[Kalie Moore @kaliemoore]

.@heidichristne is speaking at @Official_GDC on March 10th, and if you care about retention, you should be there.

As CMO and Head of Community at @pixels_online, Heidi has run 80+ live ops events in two years.

We’ve partnered with the Pixels team for over two years, and what Heidi has built is something you don't see often: live ops that's both fast and thoughtful, driven by what players actually care about.

Learn more: https://t.co/k9OdIf7Vaj

See you in SF 🌁

#GDC2026

[Kalie Moore @kaliemoore]

@Psycheout86 End of an era!!! Congrats on the new baby.

[Kalie Moore @kaliemoore]

Planning a GDC 2026 debrief episode for the @naavik_co Gaming Podcast 🎮

I’m looking to chat with:
- A publisher attending #GDC with a different presence this year (smaller booth, off‑site focus, etc)
- Anyone eager to discuss how this year’s themes compare to previous GDCs

I’ll be on-site + recording in person Thurs, Mar 12 - DM or reply if you’re up for joining or have recs!

[Kalie Moore @kaliemoore]

Hollywood used to adapt games like a gamble.
Now they’re starting to treat them like franchises in the making.

Really enjoyed this convo on the @naavik_co podcast with Dmitri Johnson and Mike Goldberg from @Story_Kitchen_ on UGC games, Roblox worlds, and why community-first IP is changing how stories move across screens.

Listen here👇🏻
https://t.co/8X27mhgC0J

[Kalie Moore @kaliemoore]

We love you guys! Thanks for all that you do for Web3 gaming - the industry is lucky to have your insights.

[jon jordan @blockchaingmg]

I wonder why @HighVibePR is our favorite PR agency? Om nom...

[Kalie Moore @kaliemoore]

Big takeaway from #SEG3: Tradable economies = +28% revenue.
FIFA Rivals is leading the way. FIFA is reshaping how gaming grows the world’s game. New markets. Massive potential. Shoutout to @johnwastaken and the Mythical team driving the future.

[Kalie Moore @kaliemoore]

I’ll be at SEG3 and GamesBeat: CTRL Hollywood next week to meet with teams pushing gaming, AI, culture, and entertainment forward. If we haven’t met yet and you’re working on something bold, I’d love to connect.

Shoot me a message if you’ll be there! 👋🏻

[HighVibePR @HighVibePR]

High Vibe PR is headed to Los Angeles! ✨🌴

Our founder @kaliemoore will be in town for two big moments shaping the future of gaming and entertainment:

🎮 @_SEG3_ LA
🎬 @GamesBeat: CTRL Hollywood

If you’re building the next wave of games, AI tools, or entertainment platforms and you’ll be in LA that week, we’d love to connect.

[Kalie Moore @kaliemoore]

Big day for UGC gaming on TBPN!

[TBPN @tbpn]

Good morning. On today’s show:

– @vladtenev (Robinhood)
– @DavidBaszucki (Roblox)
– @btaylor (Sierra)
– @UriMarchand (Overwolf)
– @Alex__Israel (Metropolis)
– @PaulErlanger (fomo)
– @nilamg (Beacon)

See you on the stream.

[Kalie Moore @kaliemoore]

🎙️ New @NaavikCo Gaming Podcast episode just dropped!

I sat down with @AviatorGaming Co-Founder & CEO of Wonder Works Studio, the creator-led Roblox powerhouse behind SpongeBob Tower Defense and more.

We talked about:
✨ How creator DNA drives Wonder Works’ design & distribution
💫 Using licensed IP (like SpongeBob) to cut through Roblox’s noise
🚀 Why Zach thinks the next billion-dollar IPs will be born on Roblox

What blew me away?

They’ve grown without paid UA or influencers, just nonstop live ops keeping players (and creators) hooked.
A must-listen for anyone watching the creator economy evolve.

🎧 Listen here 👇

[Naavik @naavik_co]

The Creator-led Studio Playbook

🎙️ In this episode, host @kaliemoore talks with @AviatorGaming, Co-founder & CEO of @WonderWorksRB, the makers of hit Roblox experiences, to talk about Wonder Works’ long-term bet on licensed IP.