I spent 6 months on a deal I never closed.
Lost it on a question I didn't know
was being asked.
The CEO wasn't asking about ERP.
He was asking if he could trust me
when things went wrong.
I answered the wrong question.
Framework built from that lesson. $9.99.
@PranavRamesh123 60% open rate with 0 replies usually means the message was relevant enough to open but not specific enough to answer.
In B2B, the gap between "interesting" and "I'll respond" is almost always about whether the person feels you understand their actual situation.
@dapo_davids That's B2B.
The conversation and the contract live in completely different timelines.
In enterprise sales, the real work happens in the silence between meetings — staying relevant, staying trusted, until the moment they're finally ready to move.
@LeslieVenetz Every time.
And the person who actually decides is usually the one who said nothing in the first meeting.
I spent years learning to find that person before walking into the room — not after losing the deal.
@dofornop That 36% doesn't surprise me.
In 20 years of B2B sales, most retention problems weren't about product quality.
They were about what happened after signing.
The buying decision and the staying decision are rarely made by the same person.
I spent 6 months on a deal I never closed.
Lost it on a question I didn't know
was being asked.
The CEO wasn't asking about ERP.
He was asking if he could trust me
when things went wrong.
I answered the wrong question.
Framework built from that lesson. $9.99.
Most professionals don't lose deals
because of the wrong product.
They lose them because of the wrong language.
6 people in a room. 6 different definitions
of what "done" looks like.
I learned this the hard way in a
manufacturing boardroom in Surabaya.
Link in replies 👇
Second product just went live on Gumroad.
This one is not a prompt kit.
It is a framework — built from 20 years
of B2B and ERP consulting in real boardrooms.
The Question Behind the Question.
Five stakeholder maps. One template.
10 AI prompts. $9.99.
Link in replies 👇
Most B2B deals are lost because of the wrong language.
CFO asks about cost.
Real question: "Is it safe to approve this?"
COO asks about operations.
Real question: "Will my team survive this?"
Same room. Different conversations.
Reply for the link 👇
@LibraryNetwork This happens more than anyone admits.
The CFO's real question was never about the KPI — it was 'will this make me look in control?'
The consultant answered that question.
The ERP just recorded the result.
@bendee983 Inherited ERP debt is its own category of pain.
In my experience the technical mess is usually the second problem.
The first is that nobody in the original room agreed on what 'done' actually meant — they just all nodded at different things.
@gridpriced@WritesToProfit Twenty years in ERP consulting.
The best sales lesson I got wasn't from a trainer — it was from a CFO who killed a deal I thought was closed.
He never objected once.
He just stopped talking.
The most underused productivity tool
is not an app.
It is finishing one thought completely
before moving to the next.
Most people switch tasks.
High performers switch only when
the current thought is closed —
not just paused.
There is a difference.