Hoover

🏎️

[Hoover @HoovEcom]

@mercury @immad Mercury just pulled the rug on our business overnight… and it should TERRIFY every founder banking with them.

We are a real, established e-commerce brand. $10M+ in processed revenue. With Mercury for 4 YEARS. Fully compliant. Fully operational.

And then out of nowhere we get an email saying our account will be CLOSED in 2 weeks. No real explanation. No answers from support. Nothing.

Do you understand what that means??
We now have to scramble to move EVERYTHING - payroll, vendors, incoming payments - RIGHT before Q4, the single most important quarter of the year.
This is a NIGHTMARE scenario.

And it’s not just us. At least 5 other founders we know got hit at the exact same time.

A platform this size should PROTECT real businesses, not leave them stranded with a vague “compliance” excuse.

Cutting off trusted brands while offering ZERO transparency is negligence at best, complicity at worst.

What are we supposed to do now??? Mercury won’t tell us WHY. They won’t explain ANYTHING.

We’re employing people who rely on paychecks to feed their families. We’re serving customers who expect us to operate smoothly.

Instead we’re forced into chaos, stress, and potentially MASSIVE losses because Mercury decided to rug pull us.

Think about it for a second…
If this can happen to a $10M+ brand with 4 years of history, it can happen to ANY founder, ANY startup, ANY business.

@mercury @immad - are you going to fix this??? Or should every founder out there start questioning if they’re next?

[Hoover @HoovEcom]

Shopify went капут

[Hoover @HoovEcom]

@immad @slashapp next

[Hoover @HoovEcom]

@retentiongoat Connections are money. I will send u the plug

[Hoover @HoovEcom]

How do you transfer custom column presets between ad accounts?

[Hoover @HoovEcom]

@aribk24 You wont randomly get shut down on a sunny Friday morning. Need more reasons?

[Hoover @HoovEcom]

Why is Meta even allocating budget towards live chat support?!???!

[Hoover @HoovEcom]

@DandiG_ who's martin

[Hoover @HoovEcom]

@SimScaler is bro gay?

[Hoover @HoovEcom]

@daffyduckinson objects

[Hoover @HoovEcom]

@AiwithTyler V2

[Hoover @HoovEcom]

@AiwithTyler Agent

[Hoover @HoovEcom]

@FitnessDr_ @grok Which AI tool was used for the making of this video/banana avatar

[Hoover @HoovEcom]

@paulhan_23 @6petarr

[Hoover @HoovEcom]

Flights for 2026 are already sorted

[Hoover @HoovEcom]

@6petarr @harleyf @Shopify @tobi @ShopifySupport @harleyf @Shopify @ShopifySupport

[P P 🥂 @ppopoff]

@harleyf @shopify @tobi @shopifysupport

Shopify just killed our business overnight and it’s happening to other real brands too.

What just happened to us should terrify every serious Shopify merchant.

We’re an established brand in our space, generating $500k every month. Yet our Shopify Payments was completely disabled overnight without warning, with 100% of our money placed on hold, including six figures in pending payouts that had stacked up because of Shopify’s 7-day payout system.

We submitted our appeal immediately, clearly explaining what caused the issue and what we did to fully address it.

That was 7 days ago. No response. No approval. No rejection. No update of any kind. It doesn’t even seem like anyone has read the appeal.

For 7 days, our business has been forced into standby, losing tens of thousands in revenue every single day and hundreds of thousands per week, simply because Shopify won’t even review the appeal.

How long does this go on for? Another week? Two weeks? A month?

On top of all this, we employ over 10 people who rely on their paychecks from our business to feed their families.

Shopify pulled the plug overnight with zero warning, and once the money was placed on hold, they simply stopped caring.

We’re living proof that Shopify doesn’t care about its merchants. They can hold all of your money without warning and then take forever to even look at your appeal, if they ever do.

@harleyf @tobi @ShopifySupport @Shopify @ShopifyPartners @ShopifyDevs

[Hoover @HoovEcom]

@ecomkevivan @Shopify @ShopifySupport @harleyf @Shopify @harleyf

[K 🪐 @ecomkevivan]

🚨 @Shopify just shut down my entire business overnight.

4 stores disabled. Funds frozen.
Reason? “Elevated chargeback risk.”

Reality: 0.1% chargeback rate, well below the 1% limit.
Even stores with NO active sales were shut down.

No warning.
No real explanation.
Just livelihoods put on pause by an algorithm.

If you run a Shopify store, understand this:
You don’t own your business if a platform can erase it overnight without due process.

Shopify, merchants deserve transparency and fairness.
This needs attention. 🔁

@ShopifySupport @harleyf

[Hoover @HoovEcom]

@6petarr You got a course I can buy?