Entrepreneurship is not as glamorous as people think.
The main competency: humiliate oneself every day trying to do something nobody thinks can be done…
UNTIL you prove everybody wrong!
Internal teams need three things to excel. They need the capability to do great work, they need the opportunity to do great work, and they need the motivation to do great work.
Most traditional companies barely focus on the first of these, let alone the other two.
Want to increase the value of design in your organization?
Don’t hold brown bag lunch seminars on “Why Design is Important.”
Instead, directly involve teammates and stakeholders in user research and design studios.
Activities like these powerfully demonstrate design’s value.
Solving a customer’s problem nobody else has solved gives you a competitive edge.
Team design activities, like user research and design studios, focus your team on understanding unsolved problems.
Design becomes a competitive tool.