Sumit Bedi

@makemytrip | @ManUtd fan | Here to read threads!

[ad:tech New Delhi @adtechIndia]

"Personalisation backed with technology is what translates into a successful marketing strategy", says @IAYF, @makemytrip.

#adtechIN #adtech2023

[IAMAI @IAMAIForum]

Recognizing excellence in the field of Technology Solution, we are thrilled to announce the winner of the 'B2C Content Campaign' at 13th India Digital Awards 2023.

#IndiaDigitalAwards #IDA2023 #13IDA #awards #digital #work #award #nominate #success #india #business #marketing

[buildd @_buildd]

MakeMyTrip is a BEAST at SEO!

- $303M revenue in FY22,
- 64% traffic from Google and,
- 34M SEO users each month!

Buildd your next startup using MakeMyTrip’s brilliant marketing strategy 🧵

[Abhinav A. Bindra OLY @Abhinav_Bindra]

And Gold it is for @Neeraj_chopra1 .Take a bow, young man ! You have fulfilled a nation's dream. Thank you!
Also, welcome to the club - a much needed addition! Extremely proud. I am so delighted for you.

[ET Brand Equity @ETBrandEquity]

#ETSPOTTAwards is overjoyed to present Silver Award to @makemytrip, @followtheglitch & @eleve_media under the 'Influencer Marketing Campaign' category.

We wish you many more years of great achievements 👏

[Sumit Bedi @IAYF]

#NewIndia. #NewAmerica.

[Ramki @ramkid]

The Executive Editor of New York Times got a call at 11.45 pm, minutes after he finally managed to to sleep, at the end of a day littered with depressing events. "Damn!", he said, "what's it now?" +

[Prof. Feynman @ProfFeynman]

Don't be impressed by money, followers, degrees, and titles. Be impressed by kindness, integrity, humility, and generosity.

[ESPN FC @ESPNFC]

Nearly four years ago, 19 Chapecoense players were killed in a tragic plane crash.

This weekend, they won their state championship with the trophy being lifted by Alan Ruschel, one of six survivors. Neto, another survivor, is their manager 💚

[James Clear @JamesClear]

Drops make streams.

Streams make rivers.

Rivers make oceans.

Your habits are the same.

[Morgan Von Steen @mvonsteen]

This comment on @JerrySeinfeld's piece in @nytimes made me tear up. 🥺

[Sucheta Dalal @suchetadalal]

Update. We have found sellers on @IndiaMART and through twitter. Many thanks for amplifying his tweet! In fact any hospital they needs this can contact us and we can share our findings!🙏😊

[Sumit Bedi @IAYF]

One more addition to this list ->
100% increase in new stock trading accounts at @zerodha in March 2020.

https://t.co/gtWuN8dqQR

[Sumit Bedi @IAYF]

Thread on businesses that saw significant growth due to COVID-19 (apart from @zoom_us, of course)

1. 7x jump in tanker storage cost due to drop in crude consumption. (Source: Business Standard)

[Sumit Bedi @IAYF]

7. Health and fitness apps are seeing 170% revenue growth in the same time. @healthifyme saw 40% increase in subscriptions. 2 lac people are doing live workouts on cult fit vs 80-90k centre visits pre-covid but monetization has taken a significant hit. https://t.co/kGDB9nXBJM

[IndiaMART @IndiaMART]

'Bada Aasaan Hai' wins the Best Video Content award in a B2B Marketing Campaign at the Video Media Awards and Summit, 2020. Kudos to the entire team!
@inkspell

Watch the video: https://t.co/oSy8b7q692

#videa2020 #marketingawards #BadaAasaanHai

[Sumit Bedi @IAYF]

Any competition of GIPHY?

Answer: Tenor

Guess who acquired it in 2018?

Answer: Google

Interesting space right? Time to explore more... 4/4

[Sumit Bedi @IAYF]

Do you know which is the second largest search engine in the world by total searches behind Google?

Hint: It's valued currently at $400 million and is going to be acquired by @Facebook

Answer: GIPHY 1/4

[Sumit Bedi @IAYF]

Interesting thing for marketers - we are going to see new fields in the coming times!
1. GEO -> GIF engine optimization (Like SEO)
2. Branded GIFs etc
3/4

[Sumit Bedi @IAYF]

Last 11% jump took 10 years, next took 8 weeks!!

[Sumit Bedi @IAYF]

@IamSubhamBarai @riteshagar @techinasia