Ian Faison

Dad. CEO of Caspian Studios. Army/OEF/West Point. Creator/Writer of 150+ podcasts including #MurderinHR #SCAMHUNTERS #PipelineVisionaries #RemarkableContent

[Ian Faison @ianfaison]

Officially announcing my new company https://t.co/hcJFTIvKgm!

You can read the story here: https://t.co/ehOl5GsJ9q

[Identity Digital Inc @IdentityDig]

Plot twist: Andor isn’t just good TV. It’s a B2B marketing manual. 📜
Our CMO, @racsterls, dives deep into key lessons on this latest issue of the Remarkable podcast with @ianfaison and Meredith Gooderham of @Caspian_Studios.

#domains #marketing

Listen now 🎧 https://t.co/wl4ukOIfSR

[Ian Faison @ianfaison]

@MattBelloni @Lucas_Shaw @ashleyrcarman One thing that I think is super important for why video is starting to beat audio only podcasts:

podcasts can’t go viral (in a technology sense)

Spotify/Apple/RSS feeds don’t have viral loops.

YouTube/TT/IG all push viral videos to more users

[CallMiner, Inc. @CallMiner]

CallMiner CMO Eric Williamson joined @ianfaison on the Remarkable podcast to discuss the power of brand and the lasting influence of David Ogilvy's "Ogilvy on Advertising.”

Listen now. 🎧👇
https://t.co/d4EVr9E4rN

[Debbie Friez @dfriez]

It's awards season! Have you entered your marketing campaign for the #CMAwards, yet?

I had the pleasure of being on a panel with @ianfaison & Megan Gilbert discussing creativity and crafting award-winning content.

Get the recap and watch the webinar ➡️ https://t.co/Kzo2lenS4H

[DeepL @DeepLcom]

Our CMO @sjrotter joined the Remarkable Marketing podcast with @ianfaison to share B2B marketing lessons from extreme trail running 🏃‍♂️— including agility, progress over perfection, and more.

👉 https://t.co/0sVLFxNdq0

#LanguageAI #TrailRunning #B2BMarketing

[Ian Faison @ianfaison]

@thinking_slow I could go another 53!!!

[Ryan Law @thinking_slow]

i spent 53 minutes talking about The Lord of the Rings on a podcast. yes, i am living my best life

a few weeks ago i joined the Remarkable podcast to make ham-fisted segues between b2b marketing and my real passion, epic fantasy novels. we covered:

~ the power of iteration and building on past work,
~ the role of world-building in b2b marketing,
~ creative process and the constraints of attribution

...and a bunch more even nerdier stuff.

thanks to @ianfaison and Meredith Gooderham for having me, i learned a bunch and had a blast :)

listen now: https://t.co/q6t2OAG8C1

[Chris Savage @csavage]

You get outsized return by doing something everyone else is afraid to try.

@IanFaison, Founder of Caspian Studios, gets loud about why the world needs marketers to take more creative risks on Talking Too Loud.

Can we get a “hell ya” for more moonshots? https://t.co/4jHNylKkIe

[Ian Faison @ianfaison]

@csavage Hell yeah!! Let’s take some moonshots people!

[Exit Five @exitfivemedia]

Podcasting is one of the greatest channels for B2B.

But many don't know where to start, how to think about it, how to measure success.

We're doing a members only session this week with @ianfaison (Founder of Caspian Studios).

[Exit Five @exitfivemedia]

Podcasting is one of the greatest channels for B2B.

But many don't know where to start, how to think about it, how to measure success.

We're doing a members only session this week with @ianfaison (Founder of Caspian Studios).

[Dave Gerhardt @davegerhardt]

Podcasting + B2B - Does It Work?

Had @ianfaison on the Exit Five podcast this week (ep. #111)

His team @Caspian_Studios produced a new narrative podcast that reached number one on the fiction charts on Apple Podcasts for a B2B software brand ... and it's about murder ... in the HR department... and it's driving revenue for the business.

We talk about:

• B2B podcasting strategy
• The power of serialized content
• Why you shouldn't start another interview podcast like the Exit Five podcast (don't copy me)
• How to think about measurement for podcasting
• And more

Episode #111 of the Exit Five podcast - available everywhere you listen.

[Infoblox @Infoblox]

New year, new #MarketingTips! Hear from #Infoblox CMO @brinklin and host @IanFaison on what separates a great #marketer from the rest: https://t.co/OOBQFvyzee

#PipelineVisionariesPodcast @Caspian_Studios

[Erik Ransom @ErikRansom]

The latest episode of #MurderInHR is out, and it's pretty much Kate Mara, a robot, et moi! That's right, my character of François is even repped on the episode art! This project was so much fun, and it's amazing hearing it all come together! Big ups to the @Caspian_Studios team!

[Anthony Kennada @akennada]

The future of B2B content will look a lot more like...

...B2C content.

They'll share the aspiration of creating content that your audience will obsess over (rather than an algorithm will index and reward).

One company really leaping ahead into the future is @gympass and my good friend @ryanbonnici.

Gympass recently partnered with @Caspian_Studios to produce an original series called 'Murder in HR' that features celebrity voiceover talent, original story telling, and a whole lot of creativity.

The results?

A feature by Apple as one of the top new podcasts globally, raving fans of the show, and what I can only imagine is a ton of strong engagement between Gympass and the HR audience they serve.

I had to learn more.

On Wednesday, September 27, we will be hosting @ianfaison and Christopher Dean for a live event and Q&A in order to look behind the scenes of 'Murder in HR'.

A few of the questions that are top of mind:
💡 What led to the idea to create a murder mystery for a B2B audience?
💰 Can most companies afford Hollywood talent on a small budget?
📊 How are you measuring the impact on Gympass business goals?

What other questions should I ask the team?

Register here to save your place: https://t.co/VWUGXwfGzk

[Anthony Kennada @akennada]

I'm so excited to sit down with @ianfaison next week at @tryqualified's B2B Marketer's Lounge.

We'll be talking about how important it is for companies to start investing in owned media strategy as the future of content marketing in B2B.

The B2B Marketer's Lounge presented by Qualified

Wednesday, September 13th
Open at the SFMOMA from 9am - 4pm
Swing by for food, coffee, podcasts, and headshots
No Dreamforce badge required

Register here: https://t.co/wnZxWXX2zH

[Ian Faison @ianfaison]

Heck yeah! Join us at the MOMA!

[Anthony Kennada @akennada]

I'm so excited to sit down with @ianfaison next week at @tryqualified's B2B Marketer's Lounge.

We'll be talking about how important it is for companies to start investing in owned media strategy as the future of content marketing in B2B.

The B2B Marketer's Lounge presented by Qualified

Wednesday, September 13th
Open at the SFMOMA from 9am - 4pm
Swing by for food, coffee, podcasts, and headshots
No Dreamforce badge required

Register here: https://t.co/wnZxWXX2zH

[Ian Faison @ianfaison]

@BenWilsonTweets Congrats bro!

[Ian Faison @ianfaison]

@EspreeDevora @thesamparr Thanks Espree! ❤️

[Ian Faison @ianfaison]

@emilykramer @immad Thanks Emily!