Christopher Nolan:
“Christian Bale brought an intensity that made you believe an ordinary man could become extraordinary through self-discipline.”
This Batman >>>
Frame work I have been using for client campaigns and it has been crushing. Feel free to templatise this.
1. Everyday moment
Start with something extremely recognizable.
"You sit down to..."
2. Pattern escalation
Show several small examples.
Then this.
Then this.
Then this.
3. Hidden cost
Explain why this seemingly minor behavior matters.
4. Better question
Instead of:
“Why am I like this?”
reframe into:
“What's actually happening here?”
5. Education
Give one useful explanation.
6. Product bridge
That's where [bundle] comes in.
7. Practical product benefits
Show what the customer can actually explore/do.
8. Emotional destination
Paint the desired real-life outcome.
That's a strong reusable framework.