Some final thoughts (thanks, @DrewMcGowan)
- Influencer is both art and science, but head and heart
Not just a pretty person posting a pretty picture, it's a powerful marketing strategy
#SellingInInfluencer
Some final thoughts (thanks, @DrewMcGowan)
- Influencer is COMPLEX
- Constant learning
- Always go back to your strategies, goals - not haphazard, but a real tool in your marketing mix
#SellingInInfluencer
Will influencer marketing grow or decline in 2021? Why/Why not?
-Wray: Grow. We're understanding influencers as real content creators and marketers. Both the appetite for influencers and asks of them will grow.
#SellingInInfluencer
Will influencer marketing grow or decline in 2021? Why/Why not?
-Matt: Grow. Influencer is picking up most compared to other channels, especially as events are still not happening. Influencers doing virtual events and content creation is filling in the gaps
#SellingInInfluencer
Will influencer marketing grow or decline in 2021? Why/Why not?
-Mariam: Grow. Covid has allowed more influencers to grow creatively, and more people are doing it. Economic factors play into more influencer entering the space.
#SellingInInfluencer
Will influencer marketing grow or decline in 2021? Why/Why not?
-Megan: Grow. Brands are being pushed to be diverse and representative more and more, and influencer is the way to authentically connect with a wide range of customers and communities
#SellingInInfluencer
Will influencer marketing grow or decline in 2021? Why/Why not?
-Brooke: Grow. Influencers getting better about educating their audiences it will seem bigger and more widely understood
#SellingInInfluencer
On the topic of buy-in: Legal is important, having contracts is important. This helps everyone understand the legitimacy of the work and its professionalism #SellingInInfluencer
There is so much value in building relationships with influencers, especially in how much "extra" content and brand affinity you get - transactional relationships just aren't the same - Megan @Abercrombie#SellingInInfluencer
What we need to look at for influencers:
- Are they a good fit?
- Does the influencer's audience want to hear our message?
- What does engagement look like?
[@DrewMcGowan@ClifBar]
Brands didn't want to work with influencers who were "too political" - now that's not an option and not how things are going to be moving forward - @MShahab@GOLINglobal