Influencer Marketing Association

We are the official trade organization committed to protecting the authenticity and ethics of influencer marketing.

[Influencer Marketing Association @InflMktgAssoc]

Wishing those celebrating a very #HappyHanukkah

[Influencer Marketing Association @InflMktgAssoc]

Some final thoughts (thanks, @DrewMcGowan)
- Influencer is both art and science, but head and heart

Not just a pretty person posting a pretty picture, it's a powerful marketing strategy

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Some final thoughts (thanks, @DrewMcGowan)
- Influencer is COMPLEX
- Constant learning
- Always go back to your strategies, goals - not haphazard, but a real tool in your marketing mix

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Will influencer marketing grow or decline in 2021? Why/Why not?

-Wray: Grow. We're understanding influencers as real content creators and marketers. Both the appetite for influencers and asks of them will grow.

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Will influencer marketing grow or decline in 2021? Why/Why not?

-Matt: Grow. Influencer is picking up most compared to other channels, especially as events are still not happening. Influencers doing virtual events and content creation is filling in the gaps

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Will influencer marketing grow or decline in 2021? Why/Why not?

-Mariam: Grow. Covid has allowed more influencers to grow creatively, and more people are doing it. Economic factors play into more influencer entering the space.

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Will influencer marketing grow or decline in 2021? Why/Why not?

-Megan: Grow. Brands are being pushed to be diverse and representative more and more, and influencer is the way to authentically connect with a wide range of customers and communities

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Will influencer marketing grow or decline in 2021? Why/Why not?

-Brooke: Grow. Influencers getting better about educating their audiences it will seem bigger and more widely understood

#SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

On the topic of buy-in: Legal is important, having contracts is important. This helps everyone understand the legitimacy of the work and its professionalism #SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

"Make your C-Suites get on social media. They need to understand." -Megan @Abercrombie #SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

There is so much value in building relationships with influencers, especially in how much "extra" content and brand affinity you get - transactional relationships just aren't the same - Megan @Abercrombie #SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

Panelists agree: you will almost always get more bang for your buck working with microinfluencers. #SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

To find the right influencers, FIRST we look at brand fit, second we look at location - Brooke @SteMichelle

[Influencer Marketing Association @InflMktgAssoc]

"We ignore follower count" - Matt @KairosMedia #SellingInInfluencer

[Influencer Marketing Association @InflMktgAssoc]

The mix is what works for us: we have influencers with a hundred followers, and influencers with many millions - Megan @Abercrombie

[Influencer Marketing Association @InflMktgAssoc]

What we need to look at for influencers:
- Are they a good fit?
- Does the influencer's audience want to hear our message?
- What does engagement look like?
[@DrewMcGowan @ClifBar]

[Influencer Marketing Association @InflMktgAssoc]

Moderator @DrewMcGowan from @ClifBar asking: How many followers is "enough"?

[Influencer Marketing Association @InflMktgAssoc]

Moving away from emphasis on "size" of followings to find smaller influencers who are passionate and underrepresented - Wray @Sephora

[Influencer Marketing Association @InflMktgAssoc]

Brands didn't want to work with influencers who were "too political" - now that's not an option and not how things are going to be moving forward - @MShahab @GOLINglobal

[Influencer Marketing Association @InflMktgAssoc]

Our movement toward equity means equity in everything we do, including representation among our talent and influencers - Megan @Abercrombie