Insight Strategy Group

We are a part of MarketCast, the leader in research and analytics fueling fandom for creators, brands and platforms. Follow our new account @MarketCastLLC

[Insight Strategy Group @InsightMuse]

We Have News! We’re excited to announce that Insight Strategy Group is now MarketCast. We’ve been part of the MarketCast family for a few years, and we’re thrilled to now combine our brand, capabilities and shared vision of the future. Follow us @MarketCastLLC for updates.

[Insight Strategy Group @InsightMuse]

We’re excited to be in Las Vegas @TMRE! Come visit booth 400 to meet our team of #marketresearch experts. We can’t wait to see you there! #TMREvent #TMRE2019 #insights

[Insight Strategy Group @InsightMuse]

MarketCastGroup is excited to welcome Graham McKenna, an experienced media and technology marketing leader, as its new CMO: https://t.co/rLt1xFuF6W

[Insight Strategy Group @InsightMuse]

@InsightsMRX #CRC 2019 is just around the corner! Visit us at our booth #406 or come check out our session on October 23 where we're speaking with @PepsiCo https://t.co/kSk8iygC11

[Insight Strategy Group @InsightMuse]

We worked with @PepsiCo to uncover critical local nuances to inform more tailored marketing activities with hyperlocal Mexican-American communities. Learn more at our #CRC2019 session on October 23 with Nick Graham and Ruth Ingram: https://t.co/kSk8iygC11

[Insight Strategy Group @InsightMuse]

Gen Zers have started to turn 21, and as they enter legal drinking age, this unique generation will prompt alcohol brands to rethink how they connect. Check out our blog to learn what Gen Zers are drinking and what's shaping their preferences: https://t.co/lhBIC5MsT6 #ISGthinking

[Insight Strategy Group @InsightMuse]

Are consumers making environmentally conscious purchases? It's difficult without sacrificing things like convenience. Brands can help by empowering consumers through product innovations and brand initiatives. Read more in our blog: https://t.co/U9Bx1BvTgV #ISGthinking

[Insight Strategy Group @InsightMuse]

We’re expanding our team! When you join us, you’ll get to work on exciting projects that help trailblazing clients grow. Check out our career page to learn more, and apply today! https://t.co/NFvrNn9S8g

[Insight Strategy Group @InsightMuse]

As gender norms evolve, brands that look at the kids market through a traditionally gendered lens are missing out. Our recent survey explores this opportunity and gives simple steps brands can take to be more inclusive. Read our recent blog: https://t.co/RdmI9q13ee #ISGthinking

[Insight Strategy Group @InsightMuse]

Our brand tracking approach goes beyond the who, the what, and the how of brand performance — to the “why” of consumer behavior so you can plan future success with a deeper, data-driven analysis. Read our recent blog here: https://t.co/8ilgsMV60u #ISGthinking

[Insight Strategy Group @InsightMuse]

Findings from our Insight Kids research indicate that sizable minorities of children engage with activities associated with the opposite gender. Read more about how kids' gender norms are changing and what this means for brands in this @kidscreen article: https://t.co/xMmznYU24e

[Insight Strategy Group @InsightMuse]

MarketCast Group welcomes John Batter as new CEO and congratulates Henry Shapiro on his appointment as Chairman https://t.co/MdG3inMOES

[Insight Strategy Group @InsightMuse]

Gen Z is about to be the world’s largest consumer group. Read our #ISGthinking blog to find out how they feel about consuming counterfeits, based on recent research for the International Trademark Foundation. Read the blog here: https://t.co/qkTMCPnjBG

[Insight Strategy Group @InsightMuse]

Meet Insight Strategy Group's new Senior Vice President of Research and Strategy: Kim Lewis! Welcome to our team! @prweb https://t.co/x3o4bKarVf

[PR Newswire Business Technology @PRNBizTech]

MarketCast Group announces two new members to their executive team: Mike Goddard as CFO and Tracy Behzad as VP of human resources. https://t.co/7bqr4zNOZT

[Insight Strategy Group @InsightMuse]

Millennials and Gen Z's view of success has changed from "winning" to "thriving." Our latest #ISGThinking blog explores what their desire to thrive means for brands. Read it here: https://t.co/qENY6ECNjO

[Insight Strategy Group @InsightMuse]

Despite predictions that digital would replace live TV, we've found that viewers are still turning to TV as a preferred source. With @Xandr76 we explored what and where viewers are watching and the effect of advertising on viewing decisions. @Digiday post: https://t.co/CvuVW8VUlr

[Insight Strategy Group @InsightMuse]

Cash-strapped Gen Zers are defining what they stand for, and how much they’ll bend the rules as consumers. With @INTA, we explored Gen Z’s attitudes about brands and counterfeit goods across the globe. Read our findings and implications here: https://t.co/EGSGb9QLkt

[Insight Strategy Group @InsightMuse]

Curious about the different type of influencer personalities that connect with kids? The latest #ISGthinking blog helps define the personality types of influencers. Read the blog here: https://t.co/hj3obklKr9

[Insight Strategy Group @InsightMuse]

Not all influencers are created equally. Read our #ISGthinking blog to understand the personality types of influencers that engage and build relationships with kids. Check it out here: https://t.co/hj3obklKr9