Insignificant

[Aaraadhya Saxena 🇮🇳 @ihailmyindia]

This is a commercial jewellery ad using Rakhi to sell jewellery. So when people say, “This is not how people generally dress for Rakhi,” they are criticising the creative choice in a commercial, not Kriti's personal life.

Nobody went into her house to police what she wears. Wear whatever the hell you want in your personal space. But once you put it in a public commercial & use a traditional Hindu festival to sell your product, people are perfectly entitled to say, “This doesn't represent the festival we know.”

So don't turn this into a “patriarchy” issue. People have watched Kriti in films like Cocktail and nobody was policing her dressing there. Because this isn't about her personal clothing, it’s about the festival. 🤷‍♀️

[Insignificant @Insignify0]

@kumarshashwat97 This explains why Headlines are manipulated.

Padhe likhe Gawaaron ko bevkoof banaane ke liye.

[Kaal Chiron काल्किरण @Kal_Chiron]

Thank the Gods, that BJP is not falling into these GC traps. Show me one political party or event that GC has capacity to win or take forward. They are doing all these for UP elections and vote cuts.

You guys were kids when Mandal agitation happened. Folks in GC thought they can achieve results via agitation. Many self immolated. SC stayed to reduce tempers. But it gave 50% as limit. PVNR govt passed using SC judgement as cue.

Just two blockages one at Hormuz and one at malacca straits for a week is enough to bring india to knees.

All these court judgements that looked nice, agitations in conjunction with global wars are in that order.

Why touch these laws?. Instead we are creating massive capital and privatization for GC folks. May not be perfect but it will perfect itself as time progresses. Look at latest news. All conventional missiles are going to private sector.

[Insignificant @Insignify0]

@Control_Krishna Pathetic.

Nothing better can be expected from Leftists to mock freedom fighters.

[Insignificant @Insignify0]

@GabbbarSingh They want to smash patriarchy and talk of feminism.

They call Goddess Durga a prostitute.

Same people.

[Insignificant @Insignify0]

@poppiya14 I don't like the loud Kanwars DJs etc.

And I didn't like the product (yes that whole Ad is a product) served as a consumer.

Any issue with that?

[Insignificant @Insignify0]

@RiseofBurnol @kritisanon @RahulGandhi @SupriyaShrinate Now she will further the victim card ki assault, death threats aa rahe hain.

This cycle is so so typical.

[Amana Begam Ansari @Amana_Ansari]

Interesting that Mamdani opposes Bhagwat's rally because he rejects “exclusionary” vision rather than the secular, pluralistic India he knew.

Yet days earlier he comfortably attended Pakistan’s Independence Day celebration at the Allama Iqbal Community Center, named after a thinker who rejected territorial nationalism and advocated a distinct Muslim political homeland.

If religious nationalism is the problem, shouldn’t that principle be applied consistently?

[Insignificant @Insignify0]

@selinasenwrites @Animesh_Jha94 Why don't you post what exactly are the problematic views you are referring to?

[Hardik Rajgor @Hardism]

GIVA products are targeted to an India between Bandra and Colaba. It's an elite for whom Raksha Bandhan is now a 'party', where you meetup with your cousins, wear fancy clothes, have good food and put aesthetic pictures on Instagram.

It's totally fine if people want to do that, I have nothing against it.

But there is also a Bharat outside of the GIVA target group. For whom Raksha Bandhan is also about the puja ki thali, the kumkum, the chawal, the aarti, the sankalp, the mithai, and the blessings.

Jitna Raksha Bandha India ka hai, utna hi Bharat ka bhi hai.

And when an advertisement is put out in the public domain for mass consumption of all people, Bharat also has as much a right to comment on it as India.

Why should Kriti Sanon, a jewelry brand or a marketing agency have the last word on it?

You want to monetize people's faith to sell your products, then be ready for people to give it back to you if they feel their aastha has been hurt.

You can't get away by lecturing people and calling them backward or regressive for your poor creative choices.

[Insignificant @Insignify0]

@REDBOXINDIA Wish this happens.

India needs massive privatization. Enough of "Sarkaar sab karegi".

Kuchh nahi Sarkaari babuon ke bas ki.

[Insignificant @Insignify0]

@NayabSainiBJP Naali to ban nahi paa rahi Gurgaon mein.

2 baje milkar kya karenge?

[Insignificant @Insignify0]

@jyotsnamohan Let's spit on Vande Mataram.
That will make the sinkhole disappear.

[Insignificant @Insignify0]

@ElRealesVikram I get what you are trying to say.

But Star can't absolve of the responsibility entirely.

Brands use Stars' popularity to further their sales.

Sometimes brands use newcomers (in that case argument is valid).

But popular Star is putting his/her weight behind the brand.

[Insignificant @Insignify0]

@RahulMukherji5 Why does "Desh ke Gaddaron ko.... " trigger Congressis and Leftists?

They use Fascism as slur for BJP supporters. Ya itna logic samajh ke bahar hai?

[THE SKIN DOCTOR @theskindoctor13]

Hello @kritisanon,

1. Don't play the woman card. You were not criticized for your gender, but for your choice of clothes in an ad. You are bringing gender into this to make it a women's issue and seek wider support from women and male feminists. It's not a gender issue. Even Ranveer Singh was criticized on Twitter for a nude photoshoot. He didn't play the gender card.

2. Personal choice stops where public commercialization begins. What you wear off-camera is entirely your prerogative. You've been in this business for years. Until now, nobody bothered you about your choice of clothes. You know why? Because nobody actually cares what you wear. The outrage here comes from a commercial choice: sexualizing a deeply sacred festival celebrated by millions. Context dictates appropriateness. If a male actor appeared bare-chested while portraying the brother in that exact scene, the public pushback would be identical. The issue is sacredness and context, not gender.

3. Claiming "clothes don't define culture" directly contradicts human history. Attire is a foundational visual language of every global tradition, you cannot wear a Kimono and call it Indian ethnic wear, nor can you strip a festival of its sacred aesthetic without altering its significance. If attire truly has zero bearing on cultural respect, then tomorrow is Eid. Can you wear that exact same outfit you wore in that ad and wish Eid Mubarak? You said clothes don't define the respect you have for culture in your heart. So do it and we'll take our criticism back.

Respecting a tradition means honoring its context, not commodifying it under the guise of fashion.

[Insignificant @Insignify0]

@whoskj2 What a dumb jibe!

There are thousands of problems in India. Juxtapose any with something to score a political point.

Bigotry that is.

Would singing 2 paras solve this? Hell...no.

[Insignificant @Insignify0]

@TellingRavindra Excess rain, means water will flow like this. That's not the problem.

Question is how much flash rain can the drainage system handle. How quickly it drains out.

Criticize after carefully examining the root cause.

[Insignificant @Insignify0]

@HCP_2026 There is no option.

Can't punish BJP for not removing reservation. It has become a political necessity.

Even not voting or NOTA will benefit those parties who are more vigorous on reservation.