EMILY

[EMILY @Irisemily]

Je vends deux places pour the weeknd le 1er août a Bordeaux #theweeknd #Bordeaux #tickets #places

[EMILY @Irisemily]

@DanielleElysha J’en ai 2 en categorie 2 :)

[EMILY @Irisemily]

@shxxxxxxxd Je vends deux en categorie 2

[EMILY @Irisemily]

@gwmtsh_ Quel bloc?

[EMILY @Irisemily]

@DK1K4NP @ashita_kaa Quel bloc?

[EMILY @Irisemily]

@ashita_kaa Quelle categorie et bloc?

[EMILY @Irisemily]

@fraanfeernand Quelle catégorie et bloc stp?

[EMILY @Irisemily]

@Coline_Ryrlls Quel bloc?

[EMILY @Irisemily]

@EmilioR_ @Lou_GB Quel bloc?

[EMILY @Irisemily]

@valenlegarda Hola a cuanto las vendes?

[EMILY @Irisemily]

@Jkmilo_ Estoy interesada. Como transfieres las boletas?

[EMILY @Irisemily]

Did you know that our brains have 2 ways of #reasoning?

one inconscient, very automatic, doesn’t demand much effort -> very fast
one conscient, demands more analysis and intellect to function therefore it is slower

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

UX:touchpoint individual-product
It is VITAL to create positive emotions
Easy, fast, efficient to use? Enough info to understand? customisable?

Imagine living in a place where the elevator has this AWFUL UX, not nice right?
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Virality has a recipe (J.Berger): STEPPS

U can use this model to create an advertisement to promote a product
U manage to get viral:the message u want to share will travel very fast and ur visibility will be over the clouds

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

We've all been part of A/B tests even not knowing.
Very useful to compare and obtain results based on real consumer preferences (making sure you do a statistical test)

You can use it to test an infinite amount of things

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

understand our 2 ways of reasoning
both have a huge power to influence our decision making: consciently & inconsciently

Brands modify their logos without taking this into account
Result? LOSS OF SALES AND CLIENTS

Example:

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Do you recognize them? They are all there.

#XBox

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt #projectNEUROMKT
@evajrdy
@SarahLafare
@kikiwright93
@r_almeidag

[EMILY @Irisemily]

Whole new console means a whole new experience.
The gaming experience completely changed.
#XBox

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt #projectNEUROMKT
@evajrdy
@SarahLafare
@kikiwright93
@r_almeidag

[Roberto Almeida @r_almeidag]

Here Betclic implies that using the app will make you feel "inside" and part of the game.
"SWITCH INTO THE GAME"
#NMKTRCH #MKTINGNEURO #MktingGambling @lets_NEUROmkt @evajrdy @kikiwright93 @Irisemily @SarahLafare

[Roberto Almeida @r_almeidag]

#NMKTRCH #MKTINGNEURO #MktingGambling @Irisemily @kikiwright93 @evajrdy @SarahLafare