Sarah Lafare

[Flash Therapeutics @FlashTherapeutx]

@NatureComms - Correction of HGPS mutation with transient expression of an adenine base editor.

Thanks to @DanielWhisenant and collaborators at Karolinska Institute for your study, with the help of @ChristineDuthoit and Flash Therapeutics’ team for the use of LentiFlash®.

[Sarah Lafare @SarahLafare]

True! And #UX is based on 4 main elements which are :
- Perceptions
- Thoughts
- Emotions/Feelings
- Decisions
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Sarah Lafare @SarahLafare]

Right the System 1 also called the #ExperientialSystem is composed of autonomous processes which involve no voluntary control.
#NMKTRCH #MKTINGNEURO
#XperientialMkt @lets_NEUROmkt

[Mattias SDz @DarthezMattias]

System 1 is intuitive thinking, fast thinking that are almost automatic

Here is a good example of the use of this system 1.

#NMKTRCH #MKTINGNEURO
#XperientialMkt @lets_NEUROmkt

[Sarah Lafare @SarahLafare]

This model allows to set up a strategy to become #viral based on these 6 factors.
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

What is STEPPS ?

- Social currency : things that make people look good
- Triggers : people need to be reminded by your product
- Emotions : Strong emotions -> we share
- Public : Social validation
- Practical value
- Stories

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Sarah Lafare @SarahLafare]

Yes! That's why brands need to find a name that will be impactful and understandable to consumers
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

Naming helps brands be remembered by customers.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

Yes! And to make something go viral, we can rely on the 6 factors of the #STEPPS model which are : Social Currency, Triggers, Emotions, Public, Practical Value and Stories
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_NEUROmkt

[Avé @evajrdy]

Virality is something popularized by means of people in a social media context. It's something shocking that provides a strong message behind and generates emotions. We can associate it to a buzz.

#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_NEUROmkt

[Sarah Lafare @SarahLafare]

To develop an optimal user experience, you have to determine:
- What is the need that the object must satisfy?
- What is the context?
- What is your user's profile?
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

The name for a brand or a product is an element not to be overlooked. For example, choosing an attractive name that is not too complicated to pronounce will allow consumers to remember it more easily.
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_neuroMKT

[Sarah Lafare @SarahLafare]

One way to stay in the memory of your consumers is to use #triggers in your communications. This way, you can play on certain memories and actions that will remind them of your product.
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_neuroMKT

[Sarah Lafare @SarahLafare]

How to make your content viral? Use the STEPPS model which is based on 6 main factors: Social currency, Triggers, Emotion, Public, Practical Value and Stories.
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_neuroMKT

[Sarah Lafare @SarahLafare]

#UX resulting from interaction between a person and object/product. The user experience is based on:
-Perceptions
-Thoughts
-Emotions/feelings
-Decisions
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_neuroMKT

[Roberto Almeida @r_almeidag]

#NMKTRCH #MKTINGNEURO #XperientialMkt
#projectNEUROMKT
@lets_NEUROmkt @kikiwright93 @evajrdy @SarahLafare @Irisemily

[EMILY @Irisemily]

Whole new console means a whole new experience.
The gaming experience completely changed.
#XBox

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt #projectNEUROMKT
@evajrdy
@SarahLafare
@kikiwright93
@r_almeidag

[EMILY @Irisemily]

Do you recognize them? They are all there.

#XBox

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt #projectNEUROMKT
@evajrdy
@SarahLafare
@kikiwright93
@r_almeidag

[Christine Wright @kikiwright93]

Say good bye to your cardio machines and hello to the new Oculus Quest 2!! A new fun way to excercise and get your cardio down!
#MKTINGNEURO #NMKTRCH #XperientialMkt #projectNEUROMKT
@r_almeidag @evajrdy @SarahLafare @Irisemily @lets_NEUROmkt

[Sarah Lafare @SarahLafare]

Right! #Neuropricing influences customer behavior by the using of neuroscientific knowledge.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

NeuroPricing
use of neuroscientific knowledge to make business
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Sarah Lafare @SarahLafare]

It's called the Triune Model. Brands try to make one or more parts of the brain react through ads. Reactions can be different depending on the people for the same ad.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

Marketing must touch three brains in order to get you to act.
Emotion = behavior
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

Indeed it is called Neuro-pricing and it consists of using neuroscientific knowledge to set up pricing strategies.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Be careful how you present prices. The human brain is easily influenced by small details.

The larger the amount of characters, the larger the price SEEMS TO BE.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

That's why we should not confuse the #value and the #price which are different! Indeed the price is objective, it is the same for everyone unlike the value.
#NMKTRCH #MKTINGNERURO #XperientialMkt @lets_NEUROmkt

[Roberto Almeida @r_almeidag]

#value is perceived by consumers. Can be subjective and have different degrees. Our personal believes and goals build value to things. #NMKTRCH #MKTINGNERURO #XperientialMkt @lets_NEUROmkt

[Sarah Lafare @SarahLafare]

True! Sometimes the brand identity & the brand image are not aligned and it can affect the brand badly when the image of the brand made by the customers distorts the identity that the brand wishes to convey.
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Avé @evajrdy]

The brand identity represents what the company is transmitting. The brand image is what people has in mind thinking about the company. Sometimes they are not in agreement and should rectify their image. #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT