Michele Moruzzi

Laureando in gestione d'impresa all'università di Bologna.
Appassionato di ciclismo, calcio e pallavolo.
Ho aperto l'account per interessarmi di Blockchain

[Michele Moruzzi @MoruzziMichele]

@BinanceItalian La felpa 😍😍

[Michele Moruzzi @MoruzziMichele]

#Uquid #ReefCh

[UQUID | Digital Commerce Infrastructure @uquidcard]

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[Michele Moruzzi @MoruzziMichele]

@uquidcard @Reef_Chain 590, @MarcoValbonesi @Rich_hardcoin @RSgubbi

[Michele Moruzzi @MoruzziMichele]

@MarcoValbonesi @Rich_hardcoin

[Michele Moruzzi @MoruzziMichele]

10 marzo 2022

🏦 Tenendo conto del periodo incerto, la #bce ha deciso di non aumentare i tassi di interesse sulle operazioni di rifinanziamento principali, quelle marginali e sui depositi presso la banca centrale, che rimangono r…https://t.co/KbJTS6Bycm https://t.co/ufhlfzubFA

[Michele Moruzzi @MoruzziMichele]

This is a good framework which also constructs in a coherent way the things we watched during the course! A framework to construct experiences.
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_NEUROmkt

[Sarah Lafare @SarahLafare]

How to make your content viral? Use the STEPPS model which is based on 6 main factors: Social currency, Triggers, Emotion, Public, Practical Value and Stories.
#NMKTRCH #MKTINGNEURO #XperientialMkt

@lets_neuroMKT

[Michele Moruzzi @MoruzziMichele]

I agree with you. I add:
There are two types of value: tangible (practical value) and intangible (symbolic value and emotional value).
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Lucie @luciedslnds]

Value in marketing is the importance, the worth of a product in the mind of a customer, it is not intrinsic to a product. Value is elusive, and so, very hard to measure.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Yes, it's true.
The two systems are rival and compete, but many times they work together
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

Thinking is difficult and sometimes unpleasant. But our two systems of thinking are there for each other and reinforce each other.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Michele Moruzzi @MoruzziMichele]

The first requires less energy, is working all the time.
The second requires full efforts, because works only when you decide it
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Pauline Bsr @bsr_pauline]

There are 2 systems of reasoning:
▪️Experiential system (1): non conscious, automatic, based on emotions and effortless
▪️Analytic system (2): conscious, controlled, rational and effortful
They can interact and work together.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Michele Moruzzi @MoruzziMichele]

A good naming helps to construct memories, to deliver a promise and show product's benefits
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

Naming helps brands be remembered by customers.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

MODEL OF BEHAVIORAL CHANGE
The model has 7 steps: interrupt the pattern, create comfort, lead the imagination, create emotions, satisfy the critical mind, change the associations, act/implement.
(unconscious branding)

@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

What is UX? user experience
It's an interaction between persone and object/product
Researches that study perception, thoughts, emotions, decisions and after design and test for producing new concepts of product

@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Virality? rapid, piece of content, high engagement
In the context of Internet:
social currency = make us look good
triggers, emotions, public (what people are doing), practical value (helpful?), stories (storytelling)

@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Can neuromarketing be subliminal?
Subliminal is under your perception. It represents an image that you can't detect consciously, than goes unconscious.
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Two systems of reasoning:
2 families: one is for the experiences, works with associations (low energy); on the other hand, there is a formal analysis, high level of cognitive thinking (takes a lot of energy).
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

I agree with you. The decision is first taken unconsciously, after we find a justification, bringing the decision into the conscious part.
@lets_NEUROmkt
#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Houriez Pierre-Antoine @PAntoineHouriez]

The decision-making process consists of two stages.
The activity of the mind that triggers emotions and the justification that gives us clear reasons to confirm the decision.
@lets_NEUROmkt

#NMKTRCH
#MKTINGNEURO
#XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Yes, it's true
Price is equal for everybody, value could be tangible (practical value) or intangible (symbolic value). If the value is bigger than the price, then there is a purchase.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Avé @evajrdy]

"Bigger the price is bigger the value is." The price is what customers are asked to pay and value is what customers are willing to pay. There is a correlation constructed in mind between the variables, wa can say it's a balance @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Price is equal for everybody, value changes from person to person. Value is more subjective
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Bastien SUDERIE @BastienSuderie]

The price does not only depend on the value of the property. Many factors come into play and influence the latter.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Neo cortex = justification
limbic brain = emotions
reptilian = instinctive choices
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

Marketing must touch three brains in order to get you to act.
Emotion = behavior
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

For these reasons and many others, FB decided to change to META, implementing the rebranding and trying to build new associations
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

A hard task for some brands with damaged image.

For instance Facebook with its privacy issues.
They claim to be secure, but users lost trust. Now the company has to work on resolving the issues AND fix this image.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt