Julie PICCITTO

Julie Piccitto for Experiental Marketing

[Julie PICCITTO @JuliePicctto]

Did you know that choosing the right name for your brand is important? 77% of customers buy according to the name of a brand. This criterion is therefore not negligible and plays a role in the purchase intention of consumers. #XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

What is virality ? Is the tendency of an image, video or piece of information to be circulated rapidly and widely from one internet user ton another. Virality isn’t born, it’s made.

#XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

Did you know that subliminal messages cannot override intention or command our will? So if a brand is trying to influence you with its marketing, know that nothing can override YOUR will!

#XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

When a brand decides to change its packaging, it needs to be careful about the impact that this move can have. Changes over the years mean that all the cues and familiarities are lost and it's weaker under System1 conditions. #XperientialMkt #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

Thinking is difficult and sometimes unpleasant. But our two systems of thinking are there for each other and reinforce each other.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

I totally agree. It's all about psychology and marketing. The price always influences us in a more or less conscious way. We always think about the price before consuming.

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Titwann_ @Titwann_]

Don't forget that price is more than just a figure, Price AND Price Format influence consumer behavior

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

Indeed, psychological prices like 5.99€ are very useful for brands since consumers will have the impression to pay only 5€ since we read from left to right and we don't care about the cents.

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_neuroMKT

[Roberto Almeida @r_almeidag]

Pricing strategies are crucial for a brand. It also plays a game on consumers minds at the time of making a purchase decision. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_neuroMKT

[Julie PICCITTO @JuliePicctto]

brand image is important because the consumer may feel that he or she belongs to a certain group of people. They can find themselves through the brand, its muses and the messages it conveys.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

The identity and the image of a brand are much more significant.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Julie PICCITTO @JuliePicctto]

Value is elusive and very difficult to measure. It is also the key determinant, the right combination of quality, service and price for the target market. Value is the satisfaction of customer requirements.

@lets_NEUROmkt #NMKTRCH #MKTINGEURO #XperientialMkt

[Bastien SUDERIE @BastienSuderie]

The price does not only depend on the value of the property. Many factors come into play and influence the latter.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Julie PICCITTO @JuliePicctto]

Stories are powerful and persuasive because when we hear a story, we become more engaged, emotionally involved, and remembered. And when they are conveyed through advertising, we can quickly drift away from reality indeed.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Bastien SUDERIE @BastienSuderie]

One of the tasks of marketing is to create an identity, a strong brand image, even if it means moving away from reality 😈

#NMKTRCH #MKTINGEURO #XperientialMkt
@lets_NEUROmkt

[Julie PICCITTO @JuliePicctto]

@lets_NEUROmkt @luciedslnds @bsr_pauline @MoruzziMichele @ConstanceMgt @LaurieCabanelMK because Iron Man*

[Julie PICCITTO @JuliePicctto]

High energetic becauseIro Man gives strength, and the colors of the shoes are bright. A lot of energy is released from the ad.

@lets_NEUROmkt @luciedslnds @bsr_pauline @MoruzziMichele @ConstanceMgt @LaurieCabanelMK #MKTINGNEURO #XperientialMkt #projectNEUROMKT

[Julie PICCITTO @JuliePicctto]

The emotion that is transcribed here is optimism. seeing a superhero in the background gives strength and encourage. The man wants to be strong like him.
@lets_NEUROmkt @luciedslnds @bsr_pauline @MoruzziMichele @ConstanceMgt #NMKTRCH #MKTINGNEURO #XperientialMkt #projectNEUROMKT

[Pauline Bsr @bsr_pauline]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling

@lets_NEUROmkt
@luciedslnds @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK

[Lucie @luciedslnds]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling
@lets_NEUROmkt
@bsr_pauline @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK

[Pauline Bsr @bsr_pauline]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling

@lets_NEUROmkt
@luciedslnds @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK

[Constance Mangeot @ConstanceMgt]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

@LaurieCabanelMK @JuliePicctto @MoruzziMichele @bsr_pauline @luciedslnds

[Constance Mangeot @ConstanceMgt]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

@LaurieCabanelMK @JuliePicctto @MoruzziMichele @bsr_pauline @luciedslnds

[Michele Moruzzi @MoruzziMichele]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling
@luciedslnds
@bsr_pauline
@ConstanceMgt
@JuliePicctto
@LaurieCabanelMK

[Michele Moruzzi @MoruzziMichele]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling
@luciedslnds
@bsr_pauline
@ConstanceMgt
@JuliePicctto
@LaurieCabanelMK

[Michele Moruzzi @MoruzziMichele]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling
@luciedslnds

@bsr_pauline

@ConstanceMgt

@JuliePicctto

@LaurieCabanelMK

[Pauline Bsr @bsr_pauline]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling

@lets_NEUROmkt
@luciedslnds @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK