Constance Mangeot

[Constance Mangeot @ConstanceMgt]

Indeed, customers spend on average only few seconds in front of the shelves so if they don’t recognize your brand anymore, they won’t buy your products even if only the packaging changed!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

Did you know that if you change the packaging of one of your products and it doesn't please to consumers, your sales can drop sharply.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Indeed, this system is autonomous and it belongs to the 2 systems of reasoning model.
The second one is a deliberate process: slow and effortfull. Most of the times, they work together !
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Mattias SDz @DarthezMattias]

System 1 is intuitive thinking, fast thinking that are almost automatic

Here is a good example of the use of this system 1.

#NMKTRCH #MKTINGNEURO
#XperientialMkt @lets_NEUROmkt

[Constance Mangeot @ConstanceMgt]

Exactly, packaging as naming is something important to look at. Indeed, the packaging is the image which reminds in the head of customers and pushes them to buy : an eye-catching packaging is the first step to attract clients!
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[DUPAY Solène @solenedupay]

Naming it's very important because it's the first and the last thing that the customer see in a store.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Constance Mangeot @ConstanceMgt]

The STEPPS model is linked with virality! It defines the 6 different roots of virality. Something can become viral because of theses reasons !

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Marketus @Remsmarket]

What is STEPPS ?

- Social currency : things that make people look good
- Triggers : people need to be reminded by your product
- Emotions : Strong emotions -> we share
- Public : Social validation
- Practical value
- Stories

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Exactly, and most of the time they are working together at the same time !
Boxer et, thanks to experiential marketing, we have some techniques to trigger only the system 1 to sell !

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Marketus @Remsmarket]

What are the two systems of reasoning model ?

System 1 is very unconscious, requires low energy, it’s working all the time.

System 2 demands a high level of cognition. It's effortful for the brain & deliberate and slow.

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Did you know that to make decisions we can use 2 systems of reasoning?
Firstly, the experiential one which is an autonomous process, fast and effortless!
Then, the analytic one, a deliberate process, slow and effortfull!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

What is an A/B test?
A test with two nearly simular versions of the same product/service.

What’s for ?
To have answers quickly which are formal and rigorous!

Don’t Forget to generalize it with a statistical test!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

We can understand the root of #virality thanks to the STEPPS model:
-Social currency (things that make people look cool or smart)
-Triggers
-Emotions
-Public (social validation)
-Pratical value (something useful)
-Stories
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Do you know what is UX ?
It’s an acronym for user experience and it concerns all things based on an interaction between a person(or an object) and a product! UX research helps to detect problems for example!
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

We should not underestimate the impact and power of naming. Indeed, 77% of customers make purchases based on the name of the brand ! Packaging is also a key element !
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

This is a perfect example of #rebranding! Indeed, Macdo changes especially the colour related to their brand! Indeed, the former red was linked with associations like obesity, fat... However, the green reminds nature, local …
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Laurie @Laurie64936572]

the power of neuromarketing: thanks to color codes, Macod makes people believe that their products are good for your health #Neurojustification @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Exactly, and this bad buzz can come from small details. However, we can use rebranding to try to change the set of associations and bad emotions related to a brand!
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Oceane @OcePakli]

A company can take years to build a good identity while a few seconds are enough to deconstruct everything because of a bad buzz.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Indeed, our brain is condition to remind and assimilate the first information we saw! That is why 3,99€ looks cheaper than 4€!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

3.99€ feels different than 4.00€.even though they are the same.
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Indeed, that’s why for luxury products for example, the brand doesn’t want to look cheap. So the . , 99€ strategy is not applicable!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Chloé Belaubre @BelaubreChloe]

‼️Low-prices --> low-quality product ‼️
Low prices can backfire for retailers because consumers sometimes see low prices as a sign of a low-quality product.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Exactly, for example, we had to minimise the price in term of length! It can be number of letters or length of the figure.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Titwann_ @Titwann_]

Don't forget that price is more than just a figure, Price AND Price Format influence consumer behavior

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Pauline Bsr @bsr_pauline]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling

@lets_NEUROmkt
@luciedslnds @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK

[Julie PICCITTO @JuliePicctto]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #MktingGambling

[Julie PICCITTO @JuliePicctto]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #MktingGambling

[Julie PICCITTO @JuliePicctto]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #MktingGambling

[Pauline Bsr @bsr_pauline]

#NMKTRCH #MKTINGNEURO #XperientialMkt #MktingGambling

@lets_NEUROmkt
@luciedslnds @MoruzziMichele @ConstanceMgt @JuliePicctto @LaurieCabanelMK