Marketus

Infoxicated
Remi Chenu - Experiential marketing

[Marketus @Remsmarket]

What are the two systems of reasoning model ?

System 1 is very unconscious, requires low energy, it’s working all the time.

System 2 demands a high level of cognition. It's effortful for the brain & deliberate and slow.

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

What is STEPPS ?

- Social currency : things that make people look good
- Triggers : people need to be reminded by your product
- Emotions : Strong emotions -> we share
- Public : Social validation
- Practical value
- Stories

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

What is virality?

It's the tendency of an image, video or piece of information to be circulated rapidly and widely from one internet user to another. Model to analyse & predict virality is STEPPS.

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

What is UX?

It stands for User experience. It's all aspects resulting from an interaction between a person and an object/product.

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

What's the impact of naming?

Studies show that 77% of customers make purchases based on a brand name. And to add to that, 90% of them make purchasing decisions subconsciously.

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Elliot Longy @elliot_longy]

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Elliot Longy @elliot_longy]

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Elliot Longy @elliot_longy]

#XperientialMkt #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Clémence SOCQUET CLERC @ClemenceClerc]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @pierre_btx @Remsmarket @l_mrt27

[Clémence SOCQUET CLERC @ClemenceClerc]

#NMKTRCH #MKTINGNEURO #MktingGambling @lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Clémence SOCQUET CLERC @ClemenceClerc]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @pierre_btx @Remsmarket @l_mrt27

[Léa @l_mrt27]

@lets_NEUROmkt @Remsmarket @pierre_btx @elliot_longy @ClemenceClerc
#NMKTRCH #MKTINGNEURO #MKtingGambling

[Marketus @Remsmarket]

It's time for some straight talk.

@lets_NEUROmkt @l_mrt27 @pierre_btx @ClemenceClerc @elliot_longy #MKTINGNEURO #NMKTRCH #XperientialMkt #MktingGambling

[Marketus @Remsmarket]

More and more advertising are done on social media for the online gambling industry.

@lets_NEUROmkt @l_mrt27 @pierre_btx @ClemenceClerc @elliot_longy #MKTINGNEURO #NMKTRCH #XperientialMkt #MktingGambling

[Marketus @Remsmarket]

“Every game has a story worth betting on”

An advert from @unibet

@lets_NEUROmkt @l_mrt27 @pierre_btx @ClemenceClerc @elliot_longy #MKTINGNEURO #NMKTRCH #XperientialMkt #MktingGambling

[Marketus @Remsmarket]

Price is somewhere between the break-even (min) and the maximum customer valuation (max). It modulates by external forces like competitors, prices, demand…

And the plane tickets are no exception

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[Marketus @Remsmarket]

There's a biiiiiiig gap between brand identity & image !
ID is the transmission of the elements that communicate the brand. (Made by the brand)
Image is what the customers think of the brand. (Made by the customers mind)

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt