Elliot Longy

TBS student

[Elliot Longy @elliot_longy]

Kids imagination is gigantesc. It's also easy to lead. That's why toys commercials are directed to them and not to the proper buyers (their parents)

[Elliot Longy @elliot_longy]

There are 7 points (not nesseceraly all together) for something to go viral, Social currency, Triggers, Emotion, Public, Practical value, Stories and Cats... Cute little kitties or even grumpy old cats. #XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

Netflix autoplayer at each end of an episode is a great example of #UX for lazy people like me... But I guess that it can be a sort of trap for too lazy people... #XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

That's a successful #rebranding AND a use of salience concept by eliminating useless details on the logo throughout the years #XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

If a brand changes its packaging or indentity, the change musn't be drastic in order not to confuse the consumer.
#XperientialMkt #NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Elliot Longy @elliot_longy]

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Elliot Longy @elliot_longy]

#XperientialMkt #MKTINGNEURO #MktingGambling
@lets_NEUROmkt @elliot_longy @l_mrt27 @Remsmarket @pierre_btx

[Elliot Longy @elliot_longy]

When you see that somebody is willing to sell his trash looking car for twice the price you would buy it, he's not trying to scam you, the car just has much more value to his eyes than to yours #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

A lot of french luxury brands are shutting down their stores in Russia. The thing is that they do less than 2% of their revenu there... Isn't it some kind of #image preserving ? #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

Lacoste is one of my favorite brand, it reminds me of the style and elegance of my grand-mother wo wears some. I got beat up for no reason by some guys wearing Lacoste last weekend... Makes me think about #identity vs #image #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

Today we were at Gifi with @pierre_btx and @Remsmarket, pierre showed me an article "that is only 2€"... It was actually 2.99€ #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

I know some people driving fancy cars and wearing luxury clothes but they still can't meet the ends... For them, the price is the value #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

Everybody is the follower of somebody... Since the invention of science, politics, religion or even parenting ^^ #XperientialMkt #MKTINGNEURO #NMKTRCH
@lets_NEUROmkt

[Xueru WANG @XueruWANG3]

The social validation is that if most people choose that, I'll choose that.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Elliot Longy @elliot_longy]

In a world without emotion we would be stuck in the fisrt raw of maslow pyramid, just some eating and drinking creatures... No need for any kind of #marketing in this world. #XperientialMkt #MKTINGNEURO #NMKTRCH
@lets_NEUROmkt

[Titwann_ @Titwann_]

Emotions drive our daily life, no emotions mean no decision, no reasoning, no actions, no memory etc… @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elliot Longy @elliot_longy]

I agree ! An interpretation depends on how you see the information, what's your mood, your current beliefs, your background, your education... #XperientialMkt #MKTINGNEURO #NMKTRCH
@lets_NEUROmkt

[Clémence SOCQUET CLERC @ClemenceClerc]

It's all a matter of perspective #XperientialMkt #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Elliot Longy @elliot_longy]

That's pretty explicit, Dell products are easy to use. The text adresses directly to the #Neocortex.
@lets_NEUROmkt #Neurojustification #NMKTRCH #MKTINGNEURO #XperientialMkt @pierre_btx @Remsmarket @l_mrt27 @ClemenceClerc

[Elliot Longy @elliot_longy]

Drinking a Ricard triggers your limbic system, it triggers emotions related to relaxing in summer with the swimming pool background.
@lets_NEUROmkt #Neurojustification #NMKTRCH #MKTINGNEURO #XperientialMkt @pierre_btx @Remsmarket @l_mrt27 @ClemenceClerc

[Elliot Longy @elliot_longy]

Do you remember that ? #rebranding @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Elliot Longy @elliot_longy]

If I tell you "come as you are", you don't even need me to tell you the #brand @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt