Pierre Btx

Pierre for Experimental Marketing | Toulouse Business School

[Pierre Btx @pierre_btx]

@ryd_oo @JxWelRy_ @MurasakiiKutsuu @AxelBrrg Meme sans prepa , STMG puis DUT GEA puis L3 eco gestion et ecole de commerce

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
#MktingGambling #NMKTRCH #MKTINGNEURO @elliot_longy @Remsmarket @l_mrt27 @ClemenceClerc

[Pierre Btx @pierre_btx]

Price management is really important in marketing because the price is the most important criteria in consumers mind. @lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Pierre Btx @pierre_btx]

There are 3 pricing approaches : -Based on the cost , -based on competion, and -Based on value approach. @lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Pierre Btx @pierre_btx]

The price is the function of the value. The higher the value, the higher the price. @lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Pierre Btx @pierre_btx]

Price is the money that consumer will pay for a product and value is the money that consummer wanted to pay for this product. @lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Pierre Btx @pierre_btx]

Pricing in marketing is the method of determining the value a company will get in the exchange of goods and services. @lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Elliot Longy @elliot_longy]

Today we were at Gifi with @pierre_btx and @Remsmarket, pierre showed me an article "that is only 2€"... It was actually 2.99€ #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Elliot Longy @elliot_longy]

That's pretty explicit, Dell products are easy to use. The text adresses directly to the #Neocortex.
@lets_NEUROmkt #Neurojustification #NMKTRCH #MKTINGNEURO #XperientialMkt @pierre_btx @Remsmarket @l_mrt27 @ClemenceClerc

[Clémence SOCQUET CLERC @ClemenceClerc]

This advertisement is explicit. I'm quite surprised because it doesn't look at all like the advertisement of now. Because we all know that smoking kills. @lets_NEUROmkt
#Neurojustification #NMKTRCH #MKTINGNEURO #XperientialMkt @pierre_btx @Remsmarket @l_mrt27 @elliot_longy

[Marketus @Remsmarket]

An ad from Walt Disney.

@lets_NEUROmkt @l_mrt27 @pierre_btx @ClemenceClerc @elliot_longy #MKTINGNEURO #NMKTRCH #XperientialMkt #Neurojustification

[Marketus @Remsmarket]

I believe this ad is talking to all types of brain. The ad is from Chariot India is a tour operator.

@lets_NEUROmkt @l_mrt27 @pierre_btx @ClemenceClerc @elliot_longy #MKTINGNEURO #NMKTRCH #XperientialMkt #Neurojustification

[Clémence SOCQUET CLERC @ClemenceClerc]

This advertisement is explicit. If you taste Coke you will taste feelings! It appeals to the primitive part of the brain and especially to the automatic mechanics of the heart. @lets_NEUROmkt
#Neurojustification #NMKTRCH #MKTINGNEURO #XperientialMkt @pierre_btx @l_mrt27

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
It triggers freedom and happiness the justification is that this perfume gives freedom to his consumers. Its refers to the primitive brain layers.
@Remsmarket @elliot_longy @ClemenceClerc @l_mrt27
#NMKTRCH #MKTINGNEURO #XperientialMKT #Neurojustification

[Pierre Btx @pierre_btx]

Its refers to the limbic brain layers !

[Pierre Btx @pierre_btx]

@lets_NEUROmkt
It triggers contentment and joy and the justification is that this chicken bucket is as good as in your dreams. People need to buy it to live their dreams.
@Remsmarket @elliot_longy @ClemenceClerc @l_mrt27
#NMKTRCH #MKTINGNEURO #XperientialMKT #Neurojustification

[Pierre Btx @pierre_btx]

Rebranding is a way to change the brand associations.
@lets_NEUROmkt #XperientialMkt #NMKTRCH #MKTINGNEURO

[Pierre Btx @pierre_btx]

We act differently because we all have a different perception , and a different experience. Brands know it and they work to target as many people as possible. They want to seduct us. @lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt