Pretty emails are nice. Emails that make money are better.
A few Klaviyo projects I’ve worked on, from email flow strategy to design and lead capture.
Because great email marketing isn’t just about looking good.
It’s about strategy + results.
🚨 35 DAYS UNTIL BFCM
Your customers are overwhelmed with offers.
Make your emails easy to skim.
1. One clear message
2. One key benefit
3. One CTA
Less clutter. More clarity.
#BFCM#EmailMarketing
🚨 37 DAYS UNTIL BFCM
Don’t use the same offer for every sale event.
Plan 3:
1. Early Access
2. Black Friday
3. Cyber Monday
Different offers keep customers interested and give them more reasons to buy.
Plan ahead. 📧
#BFCM#EmailMarketing
🚨 39 DAYS UNTIL BFCM
Your abandoned cart emails should do more than say “You forgot something.”
Show the product they left behind.
Add reviews. Answer objections. Make buying easy.
Small details matter.
#BFCM#EmailMarketing
🚨 41 DAYS UNTIL BFCM
🚨 41 DAYS UNTIL BFCM
🚨 41 DAYS UNTIL BFCM
Don’t rely only on discounts.
Educate customers, showcase product benefits, and build trust before Black Friday.
Make them want your product before the sale starts.
#BFCM#EmailMarketing
Your Klaviyo account needs the right flows.
Start with:
1. Welcome
2. Abandoned Cart
3. Browse Abandonment
4. Post-Purchase
5. Winback
6. Abandoned Checkout
Set them up strategically, and let your emails sell even when you’re not sending campaigns.
#Klaviyo#EmailMarketing
🚨 49 DAYS UNTIL BFCM
Everyone will be sending flashy sale graphics.
Your opportunity? Stand out with a simple, personal email from the founder.
No fancy design. Just a clear message, a compelling offer, and one CTA.
Sometimes, simple wins.
#BFCM#EmailMarketing#eCommerce
🚨 51 DAYS UNTIL BFCM
Your BFCM emails don’t need to be complicated.
Simple sells.
Keep your emails focused on:
1. One clear offer
2. One clear message
3. One clear CTA
Don’t make customers work to understand your sale.
#BFCM#EmailMarketing
🚨 53 DAYS UNTIL BFCM
Don’t treat every subscriber the same.
Start segmenting your list now.
Focus on:
1.Engaged subscribers
2.Recent buyers
3.VIPs
4.High-potential customers
Better segmentation = better BFCM emails.
#BFCM#EmailMarketing
@tylerwbuilds Yes.
During BFCM, I would test a shorter first reminder around 30–60 minutes for some brands because shoppers are making decisions faster. But I would still base the timing on the product and customer behavior.
🚨 54 DAYS UNTIL BFCM
Don’t just prepare your campaigns.
Update your flows too.
Make them:
→ BFCM-specific
→ Urgency-driven
→ Faster
Your flows can capture sales while you focus on campaigns.
#BFCM#EmailMarketing
🚨 55 DAYS UNTIL BFCM
Want more BFCM sales?
Start growing your email list now.
But don’t just chase subscribers.
You want people who are actually engaged and interested in your brand when Black Friday arrives.
Build the audience today. Sell to them in November.
#BFCM#eComm