Isaac Mertens

Co-Founder and CEO Flux Footwear

[Isaac Mertens @IsaacMertens1]

@MehtabKarta @9operators @drewfallon12 Send a DM

[Isaac Mertens @IsaacMertens1]

@seanfrank On the podcast it was mentioned that PE likes consistency and predictably. It was mentioned it might be best to grow 10-20% a year. If this is the case then how would PE expected to garner a 3x in 5 years? Is there always that much fat to trim? Wouldn’t showing 50% growth be must

[Isaac Mertens @IsaacMertens1]

@herrmanndigital Agreed

[Isaac Mertens @IsaacMertens1]

@andrewjfaris Sent DM

[Isaac Mertens @IsaacMertens1]

@zachmstuck @mbertulli I think also talking about how brands navigate the ebbs and flows of growth and plateaus would be another awesome topic

[Isaac Mertens @IsaacMertens1]

@zachmstuck We experienced a massive 200% growth YOY everything we did worked. This year we’ve been battling negative consumer sentiment, inventory management (based on to aggressive rev forecast), inability to scale cost caps

[Isaac Mertens @IsaacMertens1]

@colinvmcguire Would love an intro

[Isaac Mertens @IsaacMertens1]

@davemhuffman @Meta Yep no other solution from my experience. Best of luck!

[Jacob Posel @jacob_posel]

I've realized most people still suck at prompting.

You have super intelligence at your fingertips, and still don't know how to talk to it.

So I prepared a guide on my Prompt Engineering best practices.

Like + Comment + Repost and I'll share the link.

(Must be following)

[Isaac Mertens @IsaacMertens1]

@dtcjacob Yes please!

[Somewhere.com @somewherehiring]

Entrepreneurship isn’t about grinding in the trenches all day and night.

It’s about hiring, leadership, and delegation.

The goal is to find many other great humans that can do a better job than you in their respective roles to join you and help you on your mission.

It’s about building leverage through teams.

[Isaac Mertens @IsaacMertens1]

@seanchrstman What were some of the tools you feel added the least about of value?

[Kyle Hency @khency6]

ICYMI: I’m hosting a webinar on Thursday with amazing entrepreneurs and brand founders about how Shopify brands balance sales and profit growth in 2025.

I’m joined by:

@IsaacMertens1, Founder & CEO, Flux Footwear

@johnmerrisceo, Founder & CEO, Flooret (prev. Solo Brands)

@kevinslavelle, Founder & CEO, Harbor (prev. Mizzen & Main)

To talk about:

- Strategies to balance sales growth with profitability
- The 2025 macro outlook and its impact on your business
- Lessons learned from past mistakes to avoid future pitfalls

This session is essential for brands looking to build resilience and seize opportunities in 2025.

Happening on Thursday, Feb 27 | 1 PM ET / 10 AM PT

Register now: https://t.co/ev0RmFF0DA

[Isaac Mertens @IsaacMertens1]

@codyplof Outside of growing our Amazon channel we launched 4 months ago those are the exact two areas we’re hyper fixated on.

[Isaac Mertens @IsaacMertens1]

@seanfrank What about a service based business? Dentist office, landscape, etc

Anyone have experience coming from SAAS/physical into service based?

[Isaac Mertens @IsaacMertens1]

@drewfallon12 Dang this context makes me want to quit CPG forever!

[Isaac Mertens @IsaacMertens1]

@TaylorHoliday @MatthewGattozzi How should a brand determine the success of a TOF / tilling soil. Is it measuring a blended aMER at year end, every 6 months? How should a brand view the mix of investment into DR creative vs brand creative.

[Isaac Mertens @IsaacMertens1]

@TaylorHoliday @MatthewGattozzi @TaylorHoliday I feel like you should talk more about each of these and how brands should/could operate. You’ve done a great job advocating and promoting cost caps which was 100% needed. I think there needs to be more conversation about when and how brands should be tilling soil