Itai Cohen

#adtech #mobile #gaming #strategy and everything in between.

VP Marketing and Corporate Strategy @Fyber

[Itai Cohen @ItaiCohen1]

@eric_seufert Welcome! The reccos you got in your replies are spot on, but let me know if you need more!

[Fyber (Acquired by Digital Turbine) @Fyber]

You don't want to miss the upcoming webinar in partnership with @gamesforum! ➜ Join the expert panel on < October 6 > to think outside the box about alternative #mobilegame #UA strategies that can work for you.
➜➜➜Register here: https://t.co/owR3cV4q9F

[Itai Cohen @ItaiCohen1]

Proud of the progress we're making, still a lot more to be done!

[Fyber (Acquired by Digital Turbine) @Fyber]

Fyber reporting H1 results > despite COVID-19, 21% YoY growth driven by a 33% YoY growth of core programmatic business - with video advertising quadrupling to €13 million | Guidance 2020: expecting over 30% YoY growth, €155-165 million in revenue > https://t.co/1nZAXMnXeO

[Offer Yehudai @offeryehudai]

1 / #IDFA is in the rearview mirror. The sooner the mobile app industry focuses on the future and aligns on solutions, the better we’ll manage this massive transition. Some thoughts on this & on @Fyber’s choice to focus on contextual app targeting > a thread (1/10) #iOS14 #IDFA

[Fyber (Acquired by Digital Turbine) @Fyber]

Today at 4:00pm CET - @ItaiCohen1, our Senior Director of Corporate Strategy, and other industry leaders to discuss how platforms and publishers can better collaborate in light of recent market trends. Register to join: https://t.co/TJp8eQBcoP
@GeoEdgePro

[Itai Cohen @ItaiCohen1]

Given the times, I'm thinking of starting my own DTC brand of modular desks that fit into every apartment and help create the ideal home office. Im gonna call it "WeWork FromHome", because I have a feeling that this brand name may be available soon... 🔮

[Itai Cohen @ItaiCohen1]

@akrejcik I'd love to get a copy, thank you

[Eric Seufert @eric_seufert]

Fyber is this week's sponsor of the @mobiledevmemo Slack group! Fyber recently launched Fyber FairBid, a programmatic mediation platform supporting traditional waterfall, fully automated unified auction w/ real-time app bidding, & everything in-between #ad https://t.co/pXH3YBFv5X

[Itai Cohen @ItaiCohen1]

@eric_seufert Truer words have never been spoken

[Fyber (Acquired by Digital Turbine) @Fyber]

🆕 We've just released a brand new survey we're calling the 2019 State of In-App Advertising and Monetization, featuring answers to some of your most burning questions on #gamedev advertising and monetization. Read for free: https://t.co/8qRyQcLXKL

[Fyber (Acquired by Digital Turbine) @Fyber]

IAP LTV and ads LTV are better together because of what they can deliver for #gamedev. A holistic picture of user LTV. @Fyber president Offer Yehudai shares how it's possible. https://t.co/Om5pXq4vsf

[Fyber (Acquired by Digital Turbine) @Fyber]

📢 Our own @ajcorrado is anchoring a panel next Tues. on the impact of in-app bidding after one year with panelists @AdColony, @audience_ntwk, & @tapjoy at #GameDailyConnectUSA.

Learn more 👉 https://t.co/WlDcY997IR

[Fyber (Acquired by Digital Turbine) @Fyber]

Join us at #GameDailyConnectUSA Aug 27 for our session, Insights from a year of in-app bidding - The success, the challenges, and the future, ft. panelists @AdColony, @audience_ntwk, & @tapjoy. #gamedev

Learn more 👉 https://t.co/WlDcY8RwRj

[Itai Cohen @ItaiCohen1]

@eric_seufert It sounded like they went through a learning period and are now looking to scale, but they see an opportunity to be early movers in a less saturated (and so potentially less expensive) environment

[Itai Cohen @ItaiCohen1]

@eric_seufert I attended a conference in which Snap had a sponsored session interviewing Playtika about the successful UA campaigns they run on Snap. These sessions should always be taken with a grain of salt, but there also has to be some truth there for Playtika to publicly endorse Snap

[Itai Cohen @ItaiCohen1]

@eric_seufert Did avoided numbers completely :-). What they did mention was the significant creative adaptations Playtika had to make in order to match Sanp's native experience (very short [6 sec] vertical videos, moving the CTA to the first second of the video etc.)

[Fyber (Acquired by Digital Turbine) @Fyber]

📸 #FyberNext in photos: Two days of exploring the state of mobile monetization and marketing, as well as fun under the Mallorca, Spain, sun. Thank you to all those that attended!

[Fyber (Acquired by Digital Turbine) @Fyber]

Our own Shalom Michaeli will be speaking next Tue at #CasualConnect London. Join Shalom, along with our friends at @gameofwhales, for How Accurate Holistic User-Level LTV is Changing Everything.

📍 St. James's Suite
📅 Tue, May 28
⏰ 3:30PM

[Damian Burns @damianburns]

Mobile game franchise, Candy Crush, will generate about $100m from in-app advertising this year

That on par with the annual revenue of Vogue and GQ publisher, Conde Nast

Even more noteworthy when you remember that in-app purchases - not advertising - are the main revenue line

[Itai Cohen @ItaiCohen1]

The partnership b/w @Fyber ad @gameofwhales is nothing short of a revolution for #appdevelopers. Publishers are building a business with multiple revenue streams (IAP+IAA), and need to have an accurate, actionable reflection of that business under one roof
https://t.co/umCMCJI3TP