Kyle Adams

Newsletter Strategist | Helping you grow an irresistible newsletter

[Kyle Adams @ItsKyleAdams]

Most newsletter engagement advice is shallow:

→ “Write better subject lines!”
→ “Send at the right time!”
→ “Shorten it!”

Here's what really matters:

📩 Opens are good
🔗 Clicks are better
💬 Replies are gold

I call it the Inbox Trinity.

Which are you optimizing for?

[Kyle Adams @ItsKyleAdams]

@chenellco Happy to! Love this series

[Kyle Adams @ItsKyleAdams]

30 creators. 30 days. 30 proven newsletter growth tactics.

My friend @chenellco is running 30 Days of Growth again, completely free.

April 20 to May 20.
One short email per day.

Last round got 3,700+ signups.
This round is going to be even better:
https://t.co/U1WCtiWXD5

[Kyle Adams @ItsKyleAdams]

@LoganTGott https://t.co/EOhfNEaYsP

[Kyle Adams @ItsKyleAdams]

@LoganTGott PLAYBOOK if you’re still sharing 🙏🏼

[Kyle Adams @ItsKyleAdams]

@LoganTGott FUNNEL

[Kyle Adams @ItsKyleAdams]

@ianmackey I’ve been thinking about that a lot recently. I have a bad habit of saying “of course” when someone thanks me. I’m not sure how that started but it has to stop.

[Kyle Adams @ItsKyleAdams]

@JWellsTax I’m in 😂

[Kyle Adams @ItsKyleAdams]

Want to grow your email list?

Take notes from this strategy.

I chuckled at first too.
This feels really old school.
And digital sign-ups would be a lot easier for them to process.

But it really matches the vibe of Hobby Lobby, doesn’t it?

[Kyle Adams @ItsKyleAdams]

@RobbyMiles Congrats!

[Kyle Adams @ItsKyleAdams]

@corybytheway @trysunflower Turn up those beautiful sound effects 🎶😌

[Kyle Adams @ItsKyleAdams]

Watch out copywriters.

GPT-5 is great at generating hooks.

[Kyle Adams @ItsKyleAdams]

@mattragland Wow, that’s a beauty 😍

[Kyle Adams @ItsKyleAdams]

@RobbyMiles @AmandaMGoetz @davidburkus @louisnicholls_ Thanks, Robby!

[Kyle Adams @ItsKyleAdams]

Questions that don’t matter:

“When is the best time to send?”
“How long should my newsletter be?”
“What list size do you need to monetize?”

Questions that do matter:

“Can I show up at least once a week?”
“How long does this email need to be?”
“What will help my subscribers?”

[Katelyn Bourgoin 🧠 @KateBour]

We’re all experts in the making

Don’t wish for it—work for it

[Kyle Adams @ItsKyleAdams]

@AmandaMGoetz Rooting for you, Amanda! This launch is going to be huge. Beautiful cover by the way 😍

[Kyle Adams @ItsKyleAdams]

Most people don’t unsubscribe because your newsletter is bad.

They unsubscribe because something changed.

New format? New tone? Different flow?

People sign up for a familiar experience. If you shake things up too much, they’ll find the exit.

Have you ever seen this happen?

[Kyle Adams @ItsKyleAdams]

@parkerworth The throttle has been brutal for sure. Where are you posting?

[Kyle Adams @ItsKyleAdams]

What's your biggest challenge as a creator?

[Kyle Adams @ItsKyleAdams]

Stop chasing trends.
Start building systems that last.

I highly recommend joining this free Creator Business Summit from @kit.

You'll learn from decade-defining creators who’ve built audiences they actually want to serve, no matter how the platforms change.

June 18, 2025
10:00am EDT
Free to attend
Save your spot:

https://t.co/oHUjrpAjwd

[Kyle Adams @ItsKyleAdams]

Beyond that, what keeps you up at night?

For me it was realizing that how I grow my email list matters just as much as how often I create.

What you project is what people come to expect.
And building an audience around something I didn’t want to keep offering...

Felt like building a business I’d slowly come to resent.

I don’t want thousands of half-interested subscribers.
I want alignment.

An authentic audience who actually connects with where I’m going.