Laura Cunningham

Co-founder @hiavaofficial - the Family OS of the future | Previously product at @near @noodle

[Laura Cunningham @ItsLaura_CCC]

Most of these products are built and funded by people who have never been the system. So they build for the moment of purchase, which is the moment they can see.

The real mental-load AI redistributes the noticing, not the checkout. That's what we're building @hiavaofficial

[Laura Cunningham @ItsLaura_CCC]

Everyone's dunking on Marissa Mayer for the three bullet points. That's mom-shaming with a tech angle, and it's the wrong target.

The actual problem is the business model. 🧵

[Laura Cunningham @ItsLaura_CCC]

But the load was never the buying.

It's being the one who notices the cleats are tight. Who knows the game moved from 3 to 1:30 on a different field. Who knows the field trip needs $12 cash by Thursday.

"Add to cart" skips all of that and takes a cut.

[Laura Cunningham @ItsLaura_CCC]

@kylemissionai Yes totally, and for that plan to be shared across the parenting team!

[Laura Cunningham @ItsLaura_CCC]

@sjandfun Preach. Also love the recognition that this labor has been invisible (which is a huge part of the problem). It's exactly what we're doing @hiavaofficial

[Laura Cunningham @ItsLaura_CCC]

Trust is the currency that matters most. A family agent reads flyers and PDFs from strangers every day. It can't be the one with the final say. Capability without trust is a demo (and a dangerous one).

[Joe Alicata @wirelessjoe]

Last week's NYT piece on family AI agents (featuring @hiavaofficial) had the clearest prompt-injection ex I've seen, from an NYU researcher: a soccer league email whose PDF tells the assistant to cancel Monday apts. For a family agent that's not an edge case. It's the job. 🧵

[Laura Cunningham @ItsLaura_CCC]

@NYCMayor As a BK mom, this is real relief! Childcare is infrastructure, not a private problem. Love to see it.

[Laura Cunningham @ItsLaura_CCC]

Been thinking so much about this in the family space. None of the systems that a family runs on are agent-ready. Agent marketplaces will be slow to touch the pediatrician portal or the school PDF. Until then, someone has to go deep on the messy stuff (this is the whole vertical).

[Laura Cunningham @ItsLaura_CCC]

@brexton Really resonates. The moms I'm talking to aren't booking flights weekly but they ARE drowning in school meals, sign-ups, pickup changes, half days out of nowhere. They're looking for a system that takes on the frequent, unglamorous jobs.

[Laura Cunningham @ItsLaura_CCC]

Tech's oldest promise: "this will give you more time back." 20 years of apps later, "more time" is the wrong goal. I want more capacity. Energy at 6pm for math homework. A brain that's actually there for the bedtime story. Today's app tapestry fragments my brain. What if we built tech for capacity instead?

[Laura Cunningham @ItsLaura_CCC]

@will_peak YES! This is one of our most used features at @hiavaofficial - it feels simple, but something that let's you take that mess of paper and translate it into your calendar in a second or two is gold. Also our voice memo feature - just do a brain dump and get it out of your head!

[Laura Cunningham @ItsLaura_CCC]

@melodykoh Agree. I think of it as two axes: what the agent can do, and what you trust it to do without watching. We're in the bottom-left corner. Sending as you is top-right. Earn it with visible receipts, not autonomy. https://t.co/IzSpL3bBYb

[Laura Cunningham @ItsLaura_CCC]

@simoncholland "Family calendar after inputting all the kids' activities" is the only one that made me flinch. I'd add: a mom finding the spirit week email at 9pm the night before.

[Laura Cunningham @ItsLaura_CCC]

@jgreze The best line: they bother each other's Townies instead of each other. That's the win. The load gets visible, then shareable, and nobody has to be the household nag. (I might skip the grades. Most moms I know already grade themselves daily.)

[Laura Cunningham @ItsLaura_CCC]

@galeforceVC Biased, since I'm building one, but for a family take, try AVA (https://t.co/iVTtXiGH8U). It's built for the default parent and the school emails, calendars, and logistics she carries. Happy to compare notes on earning trust in onboarding. It's the whole game in the home.

[Laura Cunningham @ItsLaura_CCC]

@alliekmiller "Best for your parents" made me laugh. I want the one for people who ARE parents: holding the school portal, the camp waitlist, and two kids' calendars across two adults. That's a shared-context problem, not a single-user one. Agree it's very early.

[Laura Cunningham @ItsLaura_CCC]

@omooretweets The "I prefer to do these tasks myself" box is the one I'd study hardest. That's not apathy, it's identity. Research shows women buy time-saving help less often even when they can afford it. In the home, the product has to take the labor without taking her seat.