Ivan Smolković

Independent Internet Marketing Specialist. Love #seo, #analytics, #ux, #ai. I X About Internet Marketing Industry News And Trends. 🇭🇷

[Mic King @VeryWellVersed]

Ok, let's get this party started!

A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong.

Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart.

https://t.co/v71B16Ggov

✌🏾

[Cyrus SEO @CyrusShepard]

80% of sites that reached out to me publicly/privately after being hit by Google's HCU update had one common denominator

All ran Mediavine, Adthrive, etc with ads that follow user scroll and cover the main content

It wasn't simply a Google content update. It was a UX update too

[Lily Ray 😏 @lilyraynyc]

Thanks to those of you who attended my @Pubcon talk!

Below are my slides and a summary of my talk about the Helpful Content Update, Google’s stance on AI, case studies & examples and other news related to Google updates

#pubcon #seo #ai #helpfulcontent #chatgpt

[Google Search Central @googlesearchc]

In our post today, learn how AI-generated content fits into our long-standing approach to show helpful content to people on Search and our guidance for creators who have questions about using AI tools:
https://t.co/IziNAe5jyK

[Alex Buraks @alex_buraks]

You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.

The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm

[🧵THREAD]

[Marie Haynes @Marie_Haynes]

Here we go.

"Microsoft is preparing to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer some search queries rather than just showing a list of links."
https://t.co/voaybq3ZuV

[Aleyda Solis 🕊️ @aleyda]

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖

* Cluster keywords based on relevance
* Classify keywords based on intent
* Generate metadata
* Generate structured data
* Generate redirects rewrite rules

My latest post 🤩👇 https://t.co/8xBkFAIuId

[Marie Haynes @Marie_Haynes]

Good read on Google's PaLM https://t.co/Cpi7c6PkiI

[Terrible Maps @TerribleMaps]

Bosnians: I wanna swim
Croatia : No

[Marie Haynes @Marie_Haynes]

A fascinating read by @KorayGubur and @Oncrawl.

Here are some of his recommendations to improve quality...There are too many to fit in the tweet so read the full article for more!

https://t.co/QOWqdlUjJA

[Avinash Kaushik @avinash]

Every analyst believes in the mantra "Give me insights or give me nothing!"

I'm saying: Stop providing insights. All you are doing is telling leadership: "Water is wet."

Switch to providing "out-of-sights!" Change the game.

My new post on Occam's Razor: https://t.co/FfWrR4LFFl

[Koray Tuğberk GÜBÜR @KorayGubur]

A nice round-up around Topic Clusters.

https://t.co/FzkgCLRLOp
#seo #google

[Google Search Central @googlesearchc]

📢 Today we’re launching the Google Search Console URL Inspection API, a new way for developers & SEOs to debug and optimize their pages 🔎 https://t.co/ckRPcFRPNJ

[Barry Schwartz @rustybrick]

Google said a low quality language version of your site can hurt your high quality language version of your site https://t.co/nPcLcQCDKa

[Lily Ray 😏 @lilyraynyc]

Wow, interesting observation by @sgalanternik and @PVallduvi: Google's "landing pages" for hotels are indexed and even ranking in some cases.

So Google is not only a competitor in the sense of having a hotel SERP overlay, it also has organic listings pointing back to those pages

[Ivan Smolković @IvanSmolkovic]

Having a great family time and feeling safe at Girandella Resort in Rabac! Great job @ValamarHotels 👍

[Avinash Kaushik @avinash]

Reminder:

At its very best, all Marketing can do is amplify.

If your product/service sucks, it amplifies that.

If your product/service rocks, it amplifies that.

Is what your Marketing amplifying worthy?

[Google Search Central @googlesearchc]

We're glad to announce that 'Request Indexing' is back to the Google Search Console URL Inspection - just in time for the new year! 🎆

Read more about how to use this feature in our Help Center 🔧 https://t.co/m1KD0do5Oi

[Kevin_Indig @Kevin_Indig]

Breaking: Message for humanity found on mysterious monolith in the Utah desert.