Jack Hickin

OM #swfc

[Jack Hickin @JHicks45]

@ChereneAubert Please!

[Jack Hickin @JHicks45]

@sammgrowth Clone

[Jack Hickin @JHicks45]

@lorenzo_pravata Hooks

[Jack Hickin @JHicks45]

@FynCas AI

[Alessandro @AlessandroLavis]

cleared ~$214k using a setup like this recently

people think scaling comes from better ads

it doesn’t
it comes from faster iteration
this is the whole system

- one product
- multiple static angles generated with ai
- turned into ugc-style videos instantly
- pushed across tiktok + meta

claude handles hooks + angles

everything else gets rendered and launched fast

no overthinking funnels
no long creative cycles
no waiting on anyone

just test → read data → double down
same structure repeated daily

that’s how volume compounds into results

rt + comment “loop” and i’ll send the full breakdown
(follow for dm)

[Jack Hickin @JHicks45]

@AlessandroLavis Loop

[Jack Hickin @JHicks45]

@eCom_Amin SCALE

[Jack Hickin @JHicks45]

@oliverwhudson PROMPT

[Olly Hudson @oliverwhudson]

We built an AI UGC ad and we're giving away the prompt that made it possible.

Most people waste time trying to engineer the perfect video generation prompt from scratch. Getting the cinematography right, the character description, the dialogue format, the camera motion. Sora 2 is incredibly specific about what it needs to produce consistent, hyper-realistic output. Get the prompt wrong and the footage looks off.

This template removes that entirely.

The Claude prompt takes that basic information and structures it into the exact format Sora 2 needs: character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Everything.

It sits at step one of our AI UGC workflow. And it matters because everything downstream depends on it.

Get this right and your Sora 2 output is hyper-realistic UGC style footage with good camera shake and audio that sounds like it was actually shot on an iPhone. From there you take that output into ElevenLabs to clone the voice. Then into ChatGPT to create a JSON prompt for subject consistency. Then Nano Banana to place your subject into new scenes. Then Kling to bring those scenes to life as B-roll.

The whole workflow starts here.

We gave this away on this week's D2C Diaries episode. Dropping it here too.

Retweet this post and comment PROMPT below and we'll send it across.

[Jack Hickin @JHicks45]

@eCom_Amin SHOP

[Jack Hickin @JHicks45]

@aryanXmahajan ADS

[Jack Hickin @JHicks45]

@blvckledge Audit

[Olly Hudson @oliverwhudson]

I'm giving away our most in-demand strategic resource, the same frameworks behind £600m+ in revenue generated for the DTC brands we work with.

(This will be the last chance to download for free).

The year is 2026, and every consumer now lives inside a personal algorithmic bubble.

Every feed, every search result, every shopping journey is uniquely shaped by micro-behaviours, emotional signals, and past engagement.

Meta, Google and TikTok aren’t matching ads to audiences anymore. They’re orchestrating hyper-personalised experiences at the individual level.

At the same time, consumers are craving something algorithms can’t manufacture: real connection.

For brands, this changes everything. Winning in 2026 won’t come from targeting hacks.

It will come from:

– Creative built around individual triggers

– AI-powered signal analysis and rapid iteration

– Systems that compound incrementality

– And content that still feels deeply human

This playbook breaks down the exact structures we use across Meta, TikTok, AI and Creative to drive compounding growth in this new era.

Retweet this post and comment "2026" and I'll send it over.

[Jack Hickin @JHicks45]

@oliverwhudson 2026

[Jack Hickin @JHicks45]

@oliverwhudson ALO

[Jack Hickin @JHicks45]

@AlessandroLavis Ugc

[Jack Hickin @JHicks45]

@YesWeCrann This is ridiculous

[Jack Hickin @JHicks45]

@PeterKPChan My man

[Jack Hickin @JHicks45]

@swfc any spares #swfc?

[Jack Hickin @JHicks45]

@swfc Any spares Dm me