The best content / backlink email outreach efforts have these things baked into it:
Don’t feel templated
Don’t CC everyone
Establish rapport
Add some value
Are personal
Feel human
Marketing shouldn’t feel robotic.
It should feel human.
lol I've been shouting to every lead I'm at capacity for years, and now I have space - but I think i bragged too much about not wanting more. ANYHOO, if you're looking for a weird #linkbuilder, DM me or [email protected]. Wow I've never done a post like this feels #awkward
To me, personalisation in outreach has more to do with good prospecting than with the pitch.
If I send the right story to the right person, I'm showing that:
☝️ I did my research
✌️ I understood their work
🤟 I care
I've built many relationships (and links) that way.
Do you know the secret to Asana's $5 million SEO moat?
This secret strategy has brought them 130K paying customers making them a $5B SaaS behemoth.
It’s TOFU (top-of-the-funnel) content.
Here’s a breakdown of Asana’s content strategy step-by-step:
@RobbieRichMktg Great insights here @RobbieRichMkt. How many links do you think you should add to your target page once you have a clear estimate in the amount of links a competitor has?
Let’s say your competitor has 40 links - do you need to build 50?60?
If you want to rank higher in Google, you need to be methodical:
1️⃣ Choose a keyword
2️⃣ Match search intent
3️⃣ Cover the topic in full
4️⃣ Update the page
5️⃣ Improve on-page SEO
6️⃣ Add internal links
7️⃣ Merge similar pages
8️⃣ Build more backlinks
9️⃣ Track rankings
🔟 Repeat!
👇
After an amazing tenure as the #linkbuilding director for @juicedotlink - the company and I have decided to part ways. 🙏
Going to an exciting journey to relaunch @SearchForge to help b2b SaaS companies get better links. More to come!
#linkbuilding#startup